Findings From A Lightning Round Of Masterminds

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). She asks, "Now that Round Two has ended, please let us know:  how you liked it (what worked, what didn't) and what has changed for you (something you implemented, a transformed thought or behavior...)." Here are my thoughts on the second round, which was a weekly affair.

I liked the swifter pace because I think the longer things are stretched out the more disrupted they have the potential to become. So, the mastermind experience felt more cohesive, and potent to me. The swifter pace also meant it was my turn before I was ready.

I'd call that a bad thing -- except for the fact that it required me to just spit out what would otherwise have been revolving around inside my head for weeks longer, and maybe I would have chosen a different subject matter if I'd had more time to think about it.

Spitting out the first problem you can think of -- because it's 'easiest' -- is a useful first step. Doing the easiest thing first has a way of pointing to the next easiest step.

So, the faster paced mastermind got me to bring up the Global Niche plan that I meant to work on more slowly (and in a different order), and that led me to make it the focus of the Turkish WIN talk this month, and that precipitated the making of an extended slideshow to support the talk, both of which are now public videos (and on expat+HAREM and SlideShare and Scribd and Vimeo and my Amazon author page and my Facebook pages). And this also precipitated the creation of a Global Niche twitter account, a Global Niche facebook page, a Global Niche logo...see, just got me 'off the pot'.

What I like most about this turn of events (and the FAB discussion of the second round masterminds -- *thank you everyone*!) is that it's forced me to iterate early and often on a big project that now I can let seep into a larger consciousness, while the next step percolates.

Speaking About Global Niche At Turkish Women's International Network, Microsoft

Spoke today at Turkish WIN about the evolution of a global niche (my own, and the educational community I'm now developing). Microsoft headquarters, Istanbul. View my slideshow "The Evolution Of A Global Niche" here. I joined four other "accomplished dreamers" speaking at this inaugural Istanbul event produced by Melek Pulatkonak, the founder of Turkish WIN.

Masterminding An Expat's Reluctant Entrepreneurism

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on an expatriate writer's mention that if she weren't an expat and forced to find ways to make a living outside the norm, she wouldn't be an entrepreneur.

It reminds me of the Dialogue2010 conversations at expat+HAREM, and how our hybrid lives have *forced* us to be flexible about a lot of things most people (especially those in our 'previous lives' if we're living outside an original territory, including who we might have been if we'd stayed) never have to deal with. Our careers are one of those things.

The beauty of being a creative entrepreneur is that it's about making your work type and situation *work* for you, for the type of person you are, and the situation you face. That doesn't mean it's the easy choice, just that it has the potential to deliver much more than you'd get from being a cog in someone else's wheel.

Was also reading something the other day about how we don't have to make money from everything we produce (or even try to sell it), but if we're professionals (or hope to be, that is, we're not hobbyists) earning money for the work we do has to be part of the larger plan.

Writing ONLY for money is different type of job than writing what you want to write and receiving money for it (at some point on the journey, and maybe not directly from the writing).

If your interest in writing dries up at the prospect of selling it, or using it as a form of content marketing for something else you are selling, then maybe writing is not an element of the paid work you want to do. Maybe you want to keep it as a hobby, a special form of personal entertainment. That's totally cool.

But, if you harbor dreams of yourself as a professional writer, not only sharing your work widely but receiving compensation for it, then writing *is* an element of your livelihood. If you have the luxury of already knowing what you want to write, and already writing what you want to write (some people are on a different carousel, where they write for hire and dream of writing from the heart and soul and it's hard to get off that carousel for the very reason that it's scary and hard) then all you have to add to your picture is a strategy to get paid for what you are already doing.

Will you have to make changes in your plans, will you have to improve to be competitive, will you have to be sensitive to your readership? Will you have to be aware of the market and how it works and what the shifts are in publishing? Will you see clearly whether you have achieved your professional writing goals or not? Yes.

In fact, writing might suddenly seem like a different kind of work if all that stuff I just mentioned has previously been kept separate from your writing life. I think this might be the key for you. Integrating in small steps your writing as professional, and with a market purpose.

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Another participant of the group points out this post by creativity coach Mark McGuinness of Lateral Action that if Shakespeare had continued to work for a patron, we may never have heard of him.

Masterminding A Membership Site

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it's a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center and asks for feedback and suggestions on their next steps. A week of discussion ensues. Here's my prompt about what I'm thinking of doing.

Hey all! Besides the in-progress shift at expat+HAREM (which includes among many other changes, making the content evergreen and getting off the feed the beast with original content every week treadmill), with Miss Tara I am working on creating a spin-off community.

Globalniche.net. GN will be a private and paid membership site for the same global citizen/multiculti/expat audience, but focused on solutions rather than simply discussion and entertainment. Adding practice to the theory.

In many ways Globalniche.net will reflect what we’ve seen at ThirdTribe.com this past year: bulletin boards for discussion of numerous topics, regular hosted seminars, audio and video interviews with experts and fellow seekers, custom-created educational material and special offers from solutions providers, and a support community to enact the things being discussed. It will be an actionable space, and since it will be shielded from public view, it will also have an intimacy we can’t experience on the open web.

Everyone in this mastermind group (along with some other solid members of our current eH and creative entrepreneur community) will be invited to join as founding members. When we’re ready to launch a monthly membership option will open more widely.

When we get started (date not set but within 6 months) we’ll be asking the below kind of questions to our founding members. It would be great if you could get the ball rolling, tell us what would make this a VERY valuable community for you, as well as throw out your own questions about the plan, or what we might also want to ask our founding members.

What is your biggest pain in finding your place in the world outside of your culture and comfort zone, and operating to your true potential both professionally and personally?

What is your biggest pain embracing all the worlds you love to belong to?

What drew you to e+H (and kept you coming back)?

What improvements to e+H’s brand and offerings would you like to see in a membership community at globalniche.net?

What tutorials, resources and educational material would you want from GN? What do you want to learn how to do? What do you need support for?

What kind of people would you want us to interview and make accessible to the community (by name if you know them)?

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Here are some of my responses to the feedback I received (I'm not sharing the direct feedback since the group is private). Five people participated (thanks to Catherine Bayar, Catherine Yigit, Sezin Koehler, Jessica Lutz, and Tara Agacayak!) and contributed 34 comments:

Thanks all, keep it coming! Characteristically, I have so many other deadlines this week I am practically missing my own party.

Thanks for the broader view of who might be of interest to hear from. Yes, futurists. In particular, may be able to address the tensions of living ahead of our time...because that certainly encapsulates a lot of the issues we face. It's coming for many others too, but we happen to be dealing with it all now.  Agree, Global Niche is a widening of the Expat Harem window, and I'm looking forward to transitioning to it, as well as bringing in new people for whom expat+HAREM may have seemed too 'niche'. Glad that the questions feel deep to you, and thanks so much for plumbing them. The deeper we can go here, the better we can start off the block. It's heartwarming to be able to trace where we came into each other's lives -- and so far back, too. Want to hear the revolutions the link has caused in your life, because it's a natural path to where we are taking this -- together.

Ooh yes I like the idea of being able to discuss whatever topics of the day that people are interested in (like art and culture and world affairs)....that would be possible in the bulletin board area where anyone could start a thread of their choice. Definitely on my list of interviewees are Amna Ahmad and Justine Musk!

You guys are really giving me some good direction here, about bringing my own worlds together. Being that bridge to make sense of how different communities and the leaders in them are informing who we are, and what our issues are. In particular, you're giving me some very clear ideas about how GN.net can synthesize all the best elements of what we know to be happening out there (rather than cover the same ground other expat or travel sites do and in the same way...because frankly, if those other sites were speaking completely to what I/we need, we wouldn't even be talking about this right now.) <- Exciting, challenging!

Thanks for your words about the newsletter, and the type of people and ventures mentioned in it. The newsletter can be a bridge between expat+HAREM and the GlobalNiche, and be a way to transition those who are interested into GN.  I'm also thinking about upgrading the newsletter to be more graphic...will need some tutoring please. Yes to the real-world meetings as often as possible (Tara and I've been making plans for a recurring Istanbul gathering) and I think we could also use a freaking major retreat on a regular basis.

This is really great feedback, thank you!

$$$ >> ONE LAST QUESTION << $$$

if you have any thoughts on it: price range. What would membership in this private community be worth to you?

Could be a range of prices...from the most basic offerings we talked about to more intensive and developed services.

Like Third Tribe -- the early adopters pay very little, and were part of the growth of the community. Now, they've just capped the community at a much higher rate and when they reopen, it will be still higher. All the while they've improved their offerings and built a year's worth of equity that new members can tap into from the very first day. So, can you share some comparable prices for memberships you have paid for, or know about?

Yes, the target market is a widening of the demographics attracted by eH material. Expanding to everyone who finds themselves geographically disadvantaged (could be and American in Kansas), culturally fragmented, etc. The idea is that this notion of a global niche may have come from our own need to find solutions but it can be applied to many other life situations too that may not seem so extreme in their disconnection.

Third Tribe is an example of an educational support community. It happens to be for online marketing. That does intersect with part of our interests at eh/GN but I don't mean that GN = internet marketing community. The model is instructive. As for cost, they opened the community at $27/month. I found that easy to sign on for, even though I'd never been part of a paid online community before. I think one of the reasons is that they had done a good job of letting me know what I'd be getting, and how I needed it.

I agree it would be great to have a resource area of best links on different useful topics...and self-help/self-improvement experts too. The counseling leads: There's a newish website of counselors globally (ExpatExpert.com was passing it around), as well as whole organizations for online counseling. Things have really changed, and it would be good to be on top of what's available.

Today we wrap up...thanks again to everyone for your fantastic comments and food for thought. (And excitement at the prospect of GN.net!)

FYI, we've got a Global Niche Facebook page as of today, and are collecting interested parties over there -- so head on over and like up. Thanks again for a terrific week of masterminding. You are all wonderful.

Masterminding Optimizing A Writer's Online Presence

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on optimizing a writer's presence online, including consolidating her blogs and deciding on which social media services to use and how.

I changed my anastasiaashman.wordpress.com blog to my own domain and there were no posts lost. it took a hour or something, no big investment! The method is actually easy and since so many people before you have done it, there are tutorials too. do you have a domain and host ready to go? if so, i think there is even a option inside your wordpress.com dashboard to take you through the steps. If i find a tutorial i'll post it. Here we go, first returned on google: http://www.labnol.org/internet/migrate-wordpress-blog-to-own-domain/12776/ Here are more considerations but an older post: http://remarkablogger.com/2008/03/18/moving-wordpress-com-self-hosted/

Actually if you read the second post above, you'll see a good reason to consolidate your site and blogs under one URL: "search strength". Will be talking more about this soon, but it's something to consider -- bring everything under one umbrella, with a menu that sends us to different areas. And if you're not blogging often, you don't need a separate blog for those different interests. just use categories to separate them, and one blog with unlimited static pages.an idea for what to do on twitter (which i think is best SM platform for you to be active on besides your own blogs) -- focus on twitter chats for writers.

Here is a list of Twitter chats by Inkygirl. Look thru the schedule, pick the ones of interest and then show up for them. Participate. Use the hashtags, talk to the people there, follow them.

This way people will get to know you, and your time on twitter will be spent in groups of professional interest to you.

There are also agent chats and book seller chats and publishing world chats. Branch into them as you see fit. Talk about your work in the context of the chat, but also just be engaging with others and people will check out your profile, follow you, and see what you've got going on. Talking to other writers who have books they want to publish is a way to talk about your own...

I wouldn't spend a minute more on LinkedIn (besides this group, I mean). Facebook is nice but if you're going to put in time or drive traffic it should be to your own site. Twitter + blog/site it is!

Alexandra Samuel is a woman who knows what she's talking about: "How to sustain a social media presence in 3 hours a week." Take a look at her suggestions and see what you can do to set up a system like this.

Also, look at this "Strategic tweeting for authors: If you’re an author who isn’t active on Twitter, you’re making a huge mistake, say savvy book-marketing gurus."

If you're going to tweet add a twitter widget to your site so your more ephemeral activities and the conversation and info you share can be seen by visitors to your site. It makes it look like someone's home. Here's how.

How Can We Maintain Our Web Presence & Data When Social Services Are In Flux?

In our GlobalNiche LinkedIn group, Tara Agacayak asked what we're doing to protect our content. Her blog on Blogger was blocked by court order in Turkey. "Not as in legal protection - but how to you make sure your data doesn't disappear? We've seen what happens when companies like Delicious get acquired and we lose our bookmarks or when Turkish courts ban sites like YouTube and Blogger. What are some things we can do to maintain our web presence when it is constantly in a state of flux?"

Here's my answer:

Redundancy, back-up. And trying out new services to capture your feeds...

Even microblogging sites like Tumblr -- you can set it up to capture your blog posts, your tweets, your bookmarks (at least for Delicious it worked).

Content aggregators -- I'm trying out the beta MemoLane to build a social media timeline with FB, Flickr, Twitter, RSS, vimeo.

Here's an example:

https://www.facebook.com/photo.php?fbid=204181789596377&set=a.187853447895878.54875.180650641949492&theater

Groupon Ad Fiasco + Kenneth Cole Twitter Debacle = False Cosmopolitanism

Groupon's SuperBowl ad fiasco when the company attempted to mix consumerism with sensitive political, environmental, cultural, economic and social issues, and the Kenneth Cole Twitter debacle which appeared to make light of unrest in Cairo are examples of the bellyflops that come from false cosmopolitanism.

I wrote about this back in August of 2010.

We’re suffering from a false sense of cosmopolitanism. Access to the worldwide Interwebs leads us to imagine ourselves global thinkers. But we’re not -- unless we’re true xenophiles, bridging cultures, immersed and knowledgeable about multiple worlds.

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

“Xeno-confusion” is happening more often in the virtual realm, with higher and higher stakes. How are you preparing yourself for a wider world?

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Related: Global Dexterity

Insights From Last Season's Mastermind Sessions

My fellow admin in the Creative Entrepreneurs & Social Media group at LinkedIn prompted us for insights from last season's private mastermind sessions. "List one thing you applied using the feedback you received and the results you witnessed after putting it into practice," writes Tara Agacayak. "If you did not have the opportunity to present your case study, you are welcome to list one thing you applied that you learned in the process of this mastermind that has brought you results."

My response:

My mastermind question was about monetizing expat+HAREM (and I got tons of great suggestions and debate from you all!). The most impactful thing that emerged was that regardless of what my people will tell me they want (when I send out the survey!), my success will hinge on the idea of partnering with people who have related yet different businesses and have high-quality, appropriate products and services to offer.

I may know something is valuable in my arena when I see it -- but that doesn't mean I have the time or energy to create it from scratch myself. I can be a conduit for that product or service, and in partnering with others I can co-brand the thing. And over time, I can grow my community based on those offerings rather than the free ones -- "a small band of givers rather than a lot of takers".

An example of where you see that impact today is in the "Build Your Global Niche" program I am creating with Tara, the mastermind demo we did this month for the International Pro Women of Istanbul and the tutorial mailing list we started. They are early steps to a larger plan for eH, which is about preparing expat+HAREM readers to be a cohesive, actualized community putting a creative entrepreneur web platform to use in their location (and monoculture?) independent lives. To solve their problems with the very tools that are solving ours. To give them access to the people who ring our bells...and in turn to give those bell-ringers access to an appropriate community for their offerings. Win-win.

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Among the other enlightening, and empowering results reported:

"I have integrated the main social media tools with my website and I have added posterous to the main tools to work with."  (To this I say: that's some integration that not only makes you more visible but also saves you energy in the syndication of content!)

"I re-organized my twitter, creating more strategic and useful lists. I started tweeting other things besides news." (To this I say: I felt your presence on Twitter so much more recently. Kudos for finding a Twitter third party service that lets you do things your way.)

"With your suggestions and guidance I simplified my offerings into two categories - Free and Premium."

"By creating a website for purely professional purposes I ended up getting a great deal more interest in my services on eLance. By redoing the header on my site I find that people spend more time on the website than they had been doing." (To this I say: great you're able to point to those concrete, quantifiable results from the advances you've made (email responses, view time on site).)

"I had a fairly fixed idea of how I wanted my site to be before the session. Afterwards I was questioning every single aspect of it! It really helped to have other people's input, to see where they thought I should head and how to arrange the site. That's the beauty of this group, positive criticism that can change how you approach things." (To this I say: can't wait to see how your site turns out with those added dimensions in the process of creating it!)

"My biggest win has been creating a cohesive visual hub. From that unity, I've been able to start weaving a very colorful picture in images, not just words. Using fun tools like Picasa/Picnik, Animoto (my new fav way to tell stories, which you'll be seeing with my Kickstarter relaunch this month) and taking new photos of our product on Etsy as well as new portraits of our main product - us! - have changed the site dramatically and increased Etsy sales. So, pulling together the visuals our brand projects to the world has been key, thanks to all of you!"

Delivered Social Media Platform Building Workshop For Pro International Women

Good day demo'ing how to build a professional web platform to International Professional Women of Istanbul Network.

Among those pictured are Yasemin Yusufoff, Katie Belliel, Cerstin Diewald, Chrissy Gulec and Rose Deniz.

Tara Agacayak and I tag-teamed speaking (and I manned the projection) at the event.

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Here's the March 2011 write up of the event in the membership club's magazine.

Why Social Media Is Perfect For International Professional Women

I sent this list to the group International Professional Women of Istanbul in advance of the social media panel I am conducting for their membership.

Social media is all about making personal connections, fostering them, benefitting from them. Women excel at this type of interaction.

If you think you’re ‘too old’ to learn you'll be surprised to hear women over 40 dominate social media!

If you feel limited by life abroad: using social media’s networks to meet your career development needs and pursue your interests is a natural fit.

If you feel disrupted by numerous location changes, social media can provide consistent connection with your communities worldwide.

If you're a professional person, knowledge of social media offers you a relevance unmatched by any other skill or tool available today.

(image is from the IPWIN social media workshop I conducted with Tara Agacayak)

Here's the announcement for the event

BUILD YOUR PROFESSIONAL WEB PLATFORM: (Saturday, January 22nd, location TBA, 75TL/person)

If you want to test the social media waters beyond your personal Facebook profile, consider this two-hour interactive event about creating your professional path online.

Using the principles from their “Mastermind Program for Creative Entrepreneurs”, Tara Ağaçayak of Turquoise Poppy and Anastasia Ashman of expat+HAREM will demonstrate how social media, web technology, and a community of globally-diverse creative professionals can help you design a location-independent career.

In the first hour they’ll walk you through the growth process of a local entrepreneur building her personal brand on the web. In the second hour, *you* will each become a case study as Tara and Anastasia moderate a live mastermind session.

What you’ll take away from this event: a better connection to your professional passion and a clearer understanding of how social media tools and techniques can be used to develop this passion through the web.

In order to best benefit from the session, participants should have at least two of these: social media accounts (Twitter, LinkedIn, Facebook), a blog or website, or an email newsletter.

Here's our write up of the event for the Lale magazine:

IPWIN MEMBERS FINDING THEIR GLOBAL NICHE -- ONLINE!

On January 22nd IPWIN hosted a social media workshop:  “BUILD YOUR PROFESSIONAL WEB PLATFORM” for women interested in building a serious online presence. Tara Agacayak of web consultancy Turquoise Poppy and Anastasia Ashman of expat+HAREM, the global niche gave excellent support and advice to 20 participants on how to grow their professional selves on the web.

We started with a round of introductions and got an overview of the various enterprises run or being developed by IPWIN members. We heard distinct stories, and overlapping concerns. “How can I sell my service when the local market doesn’t value it yet?” “How much of myself should I expose?” “I had to take time off to raise my family, and we moved a lot but I want to get a career started in Istanbul.” “How do I present my company, my product, my idea, my brand?” “I run multiple businesses, should I merge them in one site or have separate Facebook pages?” “Which language should I blog in, how do I decide if French or Spanish is best?” “I’m trying to figure out what new business is going to last.”

Here are some of the issues we discussed during the meeting.

Why is social media important today?

Social media used professionally is an unrivaled way to become visible to a global audience at very low cost, by building a virtual network and sharing your expertise. People now want to do business with people, not faceless corporations. Even big companies are now trying to appear “more human”. Solo entrepreneurs everywhere can thrive in this new online environment.

What does the ‘social’ part of social media mean?

It means user-generated web content -- as opposed to static web pages -- that allows us to interact with each other through various web technologies. Think of “liking” a Facebook page, or tweeting a blog post, or even commenting on a blog. We can get feedback on our work, we can respond to customers in a public forum and demonstrate the quality of our service, we can meet and learn from others who are interested in the same things, and we can share our best discoveries on the web with our own networks.

What is creative entrepreneurship?

A successful business provides a product or service that solves a problem or fills a need. Creative entrepreneurs design offerings based on their personal inclinations, skills and talents. Often these develop out of a need to live and work in non-traditional situations. Social media is a wonderful vehicle to build professional projects on the web regardless of your location, time or language constraints. Creative entrepreneurship is a perfect solution to the problem faced by people who move around a lot or live in cultures not their own. It’s how to “bloom where you’re planted,” as Tara’s Turquoise Poppy catchphrase suggests.

What is a global niche?

Coined by Anastasia for global citizens to feel at home,  a global niche is where you uniquely belong in the world, both personally and professionally. Your sweetspot. A place occupied completely and perfectly by you -- so naturally there are no competitors, there are only neighbors. It’s where you can operate to your potential, and embrace all the worlds you love to belong to. Finding your global niche is part of being a successful creative entrepreneur.

How do I define my profile on the net?

Building your global niche -- in this case, a professional web platform --  involves uncovering your place in the world and defining that place on the web. Inevitably one of the first steps in establishing your digital profile is communicating who you are in a way that others can relate to and may include using text, images, audio or video. For those who are in the process of self-discovery, social media is an extremely useful tool to explore and have conversations with like-minded global citizens.

Does being accessible on the web require extensive personal exposure?

Social media facilitates your interaction with others. People want to know who you are before connecting with you whether personally or professionally, help them find ways to relate to you. You’re not required to share private information that might compromise your security. By using a clear photo of yourself in your profile and including a link to your hub site people can learn exactly what you want them to know. (Don’t know what a hub site is? Find out in Tara and Anastasia’s free email tutorials.)

How can I find potential clients, customers and collaborators using social media?

Your ideal customer or client (or employer, if you’re a job seeker!) finds you by entering specific keywords into a search engine like Google. By entering these keywords yourself you’ll learn where you rank amidst the competition and you’ll also see where conversations relevant to your niche are taking place around the web. Social media enables you to monitor these conversations (with tools like Twitter and Google alerts) and participate in them with your own ideas, expertise and professional solutions.

How do I fit social media into my work day?

Social media is useful to creative entrepreneurs because it allows you to work in a way that suits your lifestyle. Setting your own schedule for publishing content as well as interacting on sites like Facebook and Twitter means you can work at your own pace. Keep your posts short and “mindcast” rather than “lifecast”. Share important thoughts, what you are reading, what moves you -- not mundane things like what you had for breakfast. Give your network value through the things you share. Use automation and syndication services to reach relevant audiences at key times around the world -- without actually working around the clock!

What is my ROI for the time I spend using social media?

Using social media to build your network and reputation is an investment in yourself. The time you dedicate will pay off when you want to sell your product or service - whether it’s a book, a necklace or a coaching program. Use social media to educate yourself and stay on the cutting edge of your field. In today’s market, trust and attention are valuable commodities that you can only develop by being well-informed, authentic and providing useful, accessible content.

What is the Mastermind Program for Creative Entrepreneurs?

Anastasia and Tara’s mastermind program brings people together into a virtual work group (conducted on LinkedIn over a few weeks), where each participant contributes to the solution of a problem; like a combination of a brainstorming session and focus group. The success of this technique for creative entrepreneurs relies on the diverse expertise of the group, and your connection to peers you can continue to grow with.

Artist, illustrator and writer Rose Deniz demonstrated the power of the mastermind program when she described how her creative business changed after participating in Tara and Anastasia’s “Build your global niche” program. She wondered how to effectively present herself as a multifaceted artist, graphic designer, writer, blogger and handbag designer. Rose was able to see that she needed a unified platform to integrate her work and audiences in one place. Within three months of completing the program she was able to craft her own solution at the site Love, Rose.

This IPWIN workshop was very motivational and informative and the spirit is still present. Our members have already asked us to organize a follow-up event! Tara and Anastasia provided the participants with free, on-going tutorials by email which everyone in IWI can access by signing up for their “Build your global niche” mailing list. They’ll also alert you to upcoming mastermind sessions and other resources that will help you get serious on the web.

Useful links:

EMAIL LIST for free web platform tutorials: on.fb.me/globalniche

Turquoise Poppy: www.turquoisepoppy.com

expat+HAREM, the global niche: www.expatharem.com

Love, Rose: www.rosedeniz.com

Creative Entrepreneurs on LinkedIn: http://bit.ly/creativeentrepreneurs

Global Niche Mastermind: Jet Fuel Combo Of Tools, Techniques, And Peers

This announcement appeared in the International Professional Women of Istanbul Network bulletin. BUILD YOUR PRO WEB PLATFORM: The Global Niche Mastermind (Saturday, January 29th 30TL/person)

Join a no-nonsense 2-hour exhibition with local social media experts Tara Agacayak of Turquoise Poppy and Anastasia Ashman of expat+HAREM.

They'll demonstrate the jet-fuel combo of tools, techniques and technology -- and peers -- that you can expect in their new "Build Your Global Niche" mastermind program.

That's an upcoming 8-week online offering to help creative entrepreneurs build your personal brand on the web.

(Requirements for Jan29 event are a basic web presence with 2 of these: blog, Twitter account or LinkedIn profile. Sorry, no exceptions.)

Talking to She's Next

Happy to contribute a 60-second She'sNext interview for Hana Kamm's inaugural month. Here I'm talking about how multifaceted, 21st century women can find their global niche.

In this series of inspirational videos, I join other inspiring women around the web and the world in the fields of entrepreneurship, digital life, wellness, empowerment, and personal development, including Alexis Neely, Gloria Feldt, White Hot Truth's Danielle LaPorte, Ali Brown of the Millionaire Protege Club, Courtney Martin, Carol Roth of The Entrepreneur Equation, Aliza Sherman, The Flourishing Muse Hiro Boga, SOBCon's Liz Strauss, Tara Gentile, Laura Roeder, Chris Carr, Laurel Touby, the location independent Lea Woodward, The Suitcase Entrepreneur Natalie Sisson, Shama Kabani, Dusti Arab, Tara Sophia Mohr, Tamar Weinberg and Penelope Trunk.

Making The Psychic Limbo Of Global Citizens A Productive State

The expat+HAREM COMMUNITY AIMS TO HELP YOU: 1) DISCOVER your psychic peers + global community 2) CREATE a hybrid identity from your many worlds

Why do you need our help? The short answer: Because liminal life is a bittersweet limbo -- coming, going, never quite arriving -- and here at expat+HAREM the community embraces this unmoored and central reality of our globetrotting, multicultural, hybrid times.

A PLACE WHERE DIGITAL NOMADS, EXPATS, IMMIGRANTS, FUTURISTS AND WORLD CULTURALISTS ARE UNIQUELY SUITED TO SUCCEED

The psychic limbo and identity adventure global citizens experience today is expat+HAREM's sweet spot. Our neoculture.

This neoculture is our situation in life and our world view. What we work to make sense of, and to capitalize on.

Here at expat+HAREM we've defined the problem, and provide the solution.

Glo· bal· niche, n.

a psychic solution to your global identity crisis

[More about Anastasia Ashman, the founder of this global niche.]

MAKING LIMBO A PRODUCTIVE STATE Limbo is usually considered a place in-between. A state of suspended animation. Paralysis, a spinning of the wheels. Nowheresville. But it can also be an unconstrained place where anything is possible. That's how expat+HAREM choses to see it. Multifaceted people like us have strength and flexibility and experience and access to multiple perspectives. These are all assets.

WE'RE IN THE VANGUARD AND NEED EACH OTHER Globalization has had an unfortunate disenfranchising effect. (Perhaps like many in our community you've been there personally!) However, despite the resistance and misunderstanding and worrying 'purity' movements we're witnessing in populations large and small, at expat+HAREM we believe fostering our particular dialogue of culture and identity is a way forward. A chance to find new and meaningful connection to the world while making sense of conflicting situations.

IT'S NOT ALL BIG PICTURE Sure, we like to talk about the big picture -- whole hemispheres and societies! -- but at our heart we're concerned with the smallest details of the individual. Navigating relationships with people in your life. Achieving psychic location independence. Negotiating our personal connection with the many worlds we love to belong to. That's how we'll find our global niche.

HERE'S WHAT WE MEAN WHEN WE SAY "WE'LL HELP YOU FIND YOUR GLOBAL NICHE": a psychic solution to your global identity crisis.

COMMON INTEREST AND EXPERIENCE DEFINES US

Our most important bonds are no longer solely decided by geography, nationality or even blood. When we find where we uniquely belong in the world we've found our global niche.

expat+HAREM, the global niche embodies the Expat Harem concept* -- localized foreigner, outsider on the inside -- while speaking to intentional travelers, identity adventurers and global citizens of all kinds.

This 2-year archive of neoculture discussions delves into perspective on the crossroads and dichotomies of our hybrid lives:

• modern existences in historic places
• deep-rooted traditions translated in mobile times
• limiting stereotypes revisited for wider meaning
• the expat mindset as it evolves from nationalism to globalism

More.

THOUGHTS ON HYBRID LIFE WRITING Combining outsider-view-from-the-inside and journey of self-realization, we think expat/emigree/immigrant literature deserves a shelf of its own.

+++ OUR ROOTS +++ Based on the original Expat Harem concept by Anastasia M. Ashman and Jennifer Eaton Gokmen

expat+HAREM, the global niche is the archive of a group blog and community site launched in 2009 by Anastasia Ashman, coeditor with Jennifer Eaton Gökmen of Tales from the Expat Harem: Foreign Women in Modern Turkey.

* The site is inspired by the cultural embrace and self-exploration of that best-selling and critically acclaimed 2005 expatriate literature collection.

+ DETAILS: media coverage, academic uses, and awards for the anthology created and edited with Jennifer Eaton Gökmen, compiling the work of 32 international Expat Harem writers.

+ BEST 5 BOOKS ON TURKEY: Turkey’s most-read author Elif Shafak picks Expat Harem among the best 5 books on Turkey (Five Books, November 2010)

+ THE ACCIDENTAL ANTHOLOGIST: expat+HAREM founder's personal story behind the book.

+ HAREM GIRLS FOR SALE: 2 years from workshop to bestseller list -- the story of two expat editors.

Editors interviewed on The Crossroads satellite TV, July 2009

+++++ Take the next step with us --> into GlobalNiche.net's creative self enterprise for the global soul.  Another good place to explore:  Anastasia Ashman's producer page at Facebook.

Masterminding A Writer, Artist & Cultural Curator Platform

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center with a case study and asks for feedback and suggestions on their next steps. Here are my thoughts on building out a writing and artist platform:

I use Wordpress and Tumblr (simply as a feed of my blog, microblog and Delicious activities). It seems moving to Tumblr or Posterous might make things much simpler for you as a blogger-- they seem easy/breezy as blogging platforms -- whereas Wordpress's wider capabilities will encourage building a bigger site with more going on. So, since you're talking growth and not just 'make it easier' then I'd say Wordpress.

As for platform building, where are you meeting and engaging with potential readers of your novel (besides Twitter, SheWrites, Facebook, LI, your blog)? Any communities out there specific to the topics in your novel? Taking part in reader-based litchats on Twitter would be another way to start being known as the woman behind the voice that people will be able to read when your book comes out. (Consider posting small excerpts of the book so we know what it's about and grow connected to it?)

Maybe someone here can share leads to artists, writers, cultural curators that you are aware of online -- if you know of them, they're doing something right to get your attention.

As for making the hybrid nature of your work clearer through your platform, I'm reminded of the blog convention of another multifaceted woman: Ruth Harnisch.  She breaks down the different channels of her being and lets that be the structure of her site. "The Maker of Mistakes". "The Philanthropist". "The Catalyst". "The Recovering Journalist". Perhaps something like this might allow you to indulge your interests and help a visitor to your site/blog comprehend your better?

The expatharem site has sold books through its Amazon link -- in the first couple of years of the site. The #s since I relaunched the blog are too tiny to count for anything and that may be a result of the maturity of the book or the fact that I don't push it much on the site, and/or people aren't coming to the blog to buy the book or learn more about it. However, yes, making things available to our interested parties is part of making what we do a business. We have to make the offer. It's relevant. However, I also know being on twitter has sold books. People I met there, people who found out about the book on twitter (like during #litchat on expat lit).

Also: here's a great interview with a 'unmarketing' book author about how he built both a support system and a target audience on Twitter and presold 3,000 copies of his book. Good lessons there about how to engage and when to sell. 

In response to your question about using your own name as a brand, an SEO specialist I know from ThirdTribe (@CraigFifield) just offered an impromptu SEO consult on Twitter before the end of his workday/workweek. I took the liberty to ask him for an opinion on this, in general terms. Here’re the tweets (which overlap, as Twitter does)....

CF: i have 15min before I quit for the day -- how can I help you with SEO or your Blog?

AA: wd someone's name be a better blog name for SEO than tagline about art and the creative life?

CF: in terms of SEO I would use a keyword that people are searching for. Or, I would go for branding and ignore SEO

AA: that is, are proper names SEO at all? and generally used words and phrases amount to very little in SEO world?

AA: so in researching keywords "creative life" what result would prompt good use of that phrase in blog title?

CF: depends how your audience uses those words. I would do some keyword research to decide. do you have an example?

AA: ok think i got it! (branding with a proper name means SEO considerations unnecessary)

CF: well, unless your brand will eventually be big enough to be searched on :) make your brand name unique to win there

Masterminding A Grant-Writing Consulting Biz

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group).

Here are my thoughts from one of those sessions, on the topic of a grant-writing consulting biz:

If you were to create a blog to sell this skill I imagine you sharing resources, techniques, news about the grant writing process and opportunities. Examples and lessons drawn from your own experiences consulting others. Taking questions from your readers and addressing the answers in a post, all the while very clearly offering your consulting services -- more of the same high value understanding of the field, and personalized attention for the client -- at the end of each post, in the side bar. Offering a teleclass on the basics of grant writing. selling small ebooks with up-to-date resources and your guidance on various elements of grantwriting, and considerations for different sectors.

I bet you could knock out 20 topics you'd want to cover in a blog series, and that would get you very well started. try making a list of catchy headlines to peg the subject matter... "Grants, in this economy?!" "The secret of getting a grant" etc.

I'm not familiar with the territory but you might like to distinguish yourself from the other grant writing consultants out there -- so a bit of research to see what they're doing and how you might like to approach it differently. what you know/care about that they don't. personally, i'd love to see you bring a little of your personality to this business -- if it's at all possible. Who needs dry info when they can get a little zing with solid advice? It could be simply in the language you use to talk to your readers about what might be a dry subject.

I would love to learn more about grants *I* could get! Bet we all would. You could be the cool educator of your audience. How about targeting the audience you already have -- and help them find grants to do the work they love -- rather than splitting off to service a different group of people?

Psychic Solution To Your Global Identity Crisis

Glo· bal· niche, n. psychic solution to your global identity crisis

Don't coin too many terms, warn the smart search engine optimizers. "No one will know what you're talking about plus they won't be able to find you!" At expat+HAREM we like to talk about unconventional, unbounded and unmapped life as we experience it, and if we could find the lingo we need in common usage, we'd certainly use it.

(Tell us the terms you use.)

On Twitter someone asked, “is ‘hybrid life’ kinda like what a salamander leads?” Uh, sure...you could call us cultural amphibians. Water, air, land, we (try to) do it all.

If you've arrived in the expat+HAREM community, perhaps you do know what I'm talking about. Or maybe you want to see what's next in neoculture (another coined term to-be-explained).

Here’s the deal.

WE'RE ALL BORN GLOBAL CITIZENS even if that knowledge gets trained out of us. A global identity seems nebulous, and ungrounded. Better to bond with the more concrete: family, culture, nation.

Problem with concrete though: it cracks over time, in quickly changing conditions, and sometimes even under its own weight.

Globalization means we’re entering a permanent state of psychic limbo about who we are and where we belong in the world.

Mixed blood. Crossculture. Third Culture. International work, study, travel. Fusion faiths, dual nationalities. Many of us know the bittersweet liminality of living between multiple worlds, and the soul-sprung righteousness of refusing to settle on just one.

The more we move around the less home is one place --  not to mention the mirage home becomes as soon as we leave it -- so our associations spread and bifurcate and split again. Our capacity for inclusion grows, and our sense of self expands along with it.

Coming, going, never quite arriving. This is where we live today. We’re searching for our place in the world, our people, the hybrid lifestyle that will make it all cohese. We know this:

Our concrete center will not hold.

OUR PEOPLE ARE NOT WHO THEY USED TO BE We also recognize we’re unbounded by the communities in our physical midst and traditional markers like geography, nationality or even blood.

Now we find inspiring new kinship in interest and outlook.

Virtual technologies like social media and mobile devices help identity adventurers, global nomads and digital citizens integrate even faster across out-moded boundaries.

• We’re segregating along the lines of our true selves. Joining tribes. Ning networks. Realtime Twitter chats.
• Finding ways not to be limited by where we are, and methods to be who we are, doing what we love, regardless of location.
• In the exquisite pull of online social networking -- as opposed to the usual blunt force push of actual social circumstance -- we  demand more value and relevance from our connections. They demand the same of us, filling our interactions with dynamism and serendipity.

To become the global citizens we truly are, we need to find our place in the world.

This has always been the case. But the 21st century offers new ways to find where we uniquely belong, and a new urgency to actualize our global citizenship.

Here at expat+HAREM we believe you can create a psychic solution to your global identity crisis.

Call it psychic location independence.

She'sNext interview: Here I'm talking about how multifaceted, 21st century women can find their global niche.

TAPPING INTO OUR OWN GLOBAL BEING When we discover our psychic peers and foster a global community with them  -- fashioning a hybrid identity and a 'salamander' life that intersects and honors the many worlds we belong to -- we've found our global niche. It's good to be home.

Interview With Writer Abroad On Lowering Barriers And Raising Your Game

I’m thrilled and honored to be featured in Chantal Panozzo’s WriterAbroad Interview series. I join fellow expat and global nomad authors like the Petite Anglaise blogger-turned-novelist Catherine Sanderson in France, veteran Expat Expert publisher Robin Pascoe, Maya “The New Global Student” Frost in Argentina, and Alan Paul, the Wall Street Journal’s “The Expat Life” columnist based in China.

Chantal -- an American in Switzerland whose work appears in the dysfunctional family Chicken Soup anthology with mine, and guest posted last week at expat+HAREM -- asks how to connect with a reading audience back home.

People abroad have often turned to writing when other options for work and expression were limited. It tends to be a location-independent profession and pasttime.

Technology and the times now challenge writers abroad to do even more. Because we can -- and must.

We can make a bigger impact with less resources. Plus, even if we wanted to, we can no longer depend solely on high-barrier traditional routes.  We writers are now producers, and directors, and engineers of content.

Revisiting all my entertainment projects in development in this new light: how to tell the story of my ‘forensic memoir of friendship’ using 25-years worth of multimedia? Can two screenplays be converted to enhanced ebooks for iPhone or iPad -- incorporating images, sound, text -- or even made into a graphic novel?

What recent technology or industry shift both lowers a traditional barrier for you and raises your game?

How To Build Community On Twitter: A Workshop for Professional American Women Of Istanbul

Today Tara Agacayak and I are conducting a workshop for the members of the PAWI professional network.

We'll be demonstrating how to use Twitter and talking about next steps.

Of particular interest to foreign national professional women, we'll emphasize how to tap into like-minded, interested communities for your own personal and professional purposes.

From The Mailbag: Third Culture Kid Says ExpatHarem Blog Cuts Into The Complicated Issues

"Being a so-called Adult Third Culture Kid, what happens at the intersection of old and new, domestic and international, communication and technology always fascinate me - those are the things I have struggled to cope with up to my adult life. Occasionally great blogs like yours which cut into these complicated issues with grace appear and I can be entertained and at the same time talk with my inner childhood."

What Expat Bloggers Are Made Of

I was honored to be included in a group of Cross-cultural and International Bloggers to Watch in 2010. As the guest curator in a review series at SheWrites, I'm pleased to note a few fellow expat bloggers. I'm drawn to the subject matter of these writers (and many others who I hope to highlight in the future). Posts seem compelled by the daily negotiation of expat/immigrant/exile identity. Shaped by unfamiliar environments. Inspired by moments when belief systems are challenged or uprooted.

You'll recognize fiction-writer Catherine Yigit as a contributor to the Expat Harem anthology and the group blog expat+HAREM. In Skaian Gates, the Dublin native writes with a wry sensibility about “living between the lines” of culture and language on the Straits of the Dardanelles. She takes us through the gauntlet of getting a Turkish driving license. Although prepared for the exam, she discovers she'll have no control over the vehicle since her examiner has a lead-foot on the dual-control pedals! Even if we learn the rules and practice the gears in our lives abroad, we often sense we're not in the driver's seat and we have to be okay with that.

Professionally-trained artist Rose Deniz lives in an industrial town near the Sea of Marmara, a body of water named for its marble-like surface. Her spare blog reflects deep ideas and personal geographies, like the trouble with being the kind of person who visualizes color, numbers and forms in the midst of a chaotic Turkish family setting; and finding the art in life outside the studio. Her real-time, online 2010 discussion series in which "art is dialogue and the studio is you” will be hosted at expat+HAREM.

Petya Kirilova-Grady, a Bulgarian who lives in Tennessee with her American husband, writes about bi-cultural misunderstandings and shares her embarrassment over a recent gender role snafu. The only way to explain why  the progressive young woman “couldn’t be bothered to do a ‘typically male’ task” in the domestic sphere is because Bulgarians are traditionalists at home. Petya writes of the realization “I can’t remember the last time I felt as Bulgarian.”

Expat bloggers flourish when we face a fresh appreciation for not only where we are but where we come from -- and what we're made of.

Who are your favorite expat bloggers and why?