Being Hip Offline Doesn't Make You Hip Online

I have bad news for you.

Being a hip person offline doesn't mean you're suddenly hip online.

Same goes for being funny, deep, interesting or another quality you're known for and proudly own offline.

To be so in online spaces actually takes effort and awareness to build up your faculties on the web and with online tools for expression.

To be hip (etc, whatever!) online you'll have to interact in places appropriate for your qualities with a freshness and understanding that telegraphs your au courant nature, for instance. You'll have to display how on-trend you are from concept to execution. You have to prove it.

You can't just declare your qualities in your digital bio and assume because you've logged on you've automatically brought online everything you are offline. No, your work has just begun.

Talking 21st Century Tools For Legal Careers

In April I'll be speaking to female law students and young lawyers about taking control of their career with the help of an intentional online presence. The event is a new 21st century legal skills conference launched by Alison Monahan of The Girl’s Guide to Law School and Law School Toolbox and Lee Burgess of Amicus Tutoring. Along with Adrian Lurssen of JD Supra and Titilayo Tinubu of  JD Job Coach, I'll be a member of a Catapult 2013 workshop about using social media and online publishing to develop your career, build your personal brand, and expand your networks.

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Read my follow up of the conference, "Lawyers Online: The Merits of Taking Calculated Risks" and the handout I made for my social media workshop.

Global Niche Mastermind: Jet Fuel Combo Of Tools, Techniques, And Peers

This announcement appeared in the International Professional Women of Istanbul Network bulletin. BUILD YOUR PRO WEB PLATFORM: The Global Niche Mastermind (Saturday, January 29th 30TL/person)

Join a no-nonsense 2-hour exhibition with local social media experts Tara Agacayak of Turquoise Poppy and Anastasia Ashman of expat+HAREM.

They'll demonstrate the jet-fuel combo of tools, techniques and technology -- and peers -- that you can expect in their new "Build Your Global Niche" mastermind program.

That's an upcoming 8-week online offering to help creative entrepreneurs build your personal brand on the web.

(Requirements for Jan29 event are a basic web presence with 2 of these: blog, Twitter account or LinkedIn profile. Sorry, no exceptions.)