Groupon's SuperBowl ad fiasco when the company attempted to mix consumerism with sensitive political, environmental, cultural, economic and social issues, and the Kenneth Cole Twitter debacle which appeared to make light of unrest in Cairo are examples of the bellyflops that come from false cosmopolitanism.

I wrote about this back in August of 2010.

We’re suffering from a false sense of cosmopolitanism. Access to the worldwide Interwebs leads us to imagine ourselves global thinkers. But we’re not -- unless we’re true xenophiles, bridging cultures, immersed and knowledgeable about multiple worlds.

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

“Xeno-confusion” is happening more often in the virtual realm, with higher and higher stakes. How are you preparing yourself for a wider world?

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Related: Global Dexterity