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How To Become Your Own North Star On The Internet

We're all digital strategists now.

 

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

 

Want to learn how? It's my gift to you! Start by downloading the handbook

 

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

    • a vision that lights you up and goals you can measure
  • a do-able plan and digital skills you need
  • and a practice and peer group you can rely on to keep going

 

 

Here's what people who've done it say:

    • "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal
  • “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent
  • “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter
  • “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic
  • "For people who are wondering if what they have to say is valuable.” ~ financial officer
  • "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

 

With this non-dogmatic foundational method you'll:

    • uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to
  • put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be
  • show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals
  • recognize that you need to become visible to meet people you want to collaborate with, work for, hire
  • combine who you are and where you want to go with the tools available to express yourself
  • make empowered, focused decisions about how to operate online
  • go beyond managing your reputation online to using social media to represent your best self
  • meet and enter conversations with your peers, mentors and customers on the web
  • get recognized by authorities & peers in your field, recruiters, the media
  • identify how to use existing materials as building blocks for future projects
  • identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage
  • express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit
  • gain a new understanding of the best social media and content management and strategy tools, formats, methods to try
  • establish an interactive calling card at a site like About.me
  • learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram
  • learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers
  • grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content
  • publish, record, remix, repackage, reformat your content
  • design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

 

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

Masterminding Optimizing A Writer's Online Presence

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on optimizing a writer's presence online, including consolidating her blogs and deciding on which social media services to use and how.

I changed my anastasiaashman.wordpress.com blog to my own domain and there were no posts lost. it took a hour or something, no big investment! The method is actually easy and since so many people before you have done it, there are tutorials too. do you have a domain and host ready to go? if so, i think there is even a option inside your wordpress.com dashboard to take you through the steps. If i find a tutorial i'll post it. Here we go, first returned on google: http://www.labnol.org/internet/migrate-wordpress-blog-to-own-domain/12776/ Here are more considerations but an older post: http://remarkablogger.com/2008/03/18/moving-wordpress-com-self-hosted/

Actually if you read the second post above, you'll see a good reason to consolidate your site and blogs under one URL: "search strength". Will be talking more about this soon, but it's something to consider -- bring everything under one umbrella, with a menu that sends us to different areas. And if you're not blogging often, you don't need a separate blog for those different interests. just use categories to separate them, and one blog with unlimited static pages.an idea for what to do on twitter (which i think is best SM platform for you to be active on besides your own blogs) -- focus on twitter chats for writers.

Here is a list of Twitter chats by Inkygirl. Look thru the schedule, pick the ones of interest and then show up for them. Participate. Use the hashtags, talk to the people there, follow them.

This way people will get to know you, and your time on twitter will be spent in groups of professional interest to you.

 

There are also agent chats and book seller chats and publishing world chats. Branch into them as you see fit. Talk about your work in the context of the chat, but also just be engaging with others and people will check out your profile, follow you, and see what you've got going on. Talking to other writers who have books they want to publish is a way to talk about your own...

I wouldn't spend a minute more on LinkedIn (besides this group, I mean). Facebook is nice but if you're going to put in time or drive traffic it should be to your own site. Twitter + blog/site it is!

Alexandra Samuel is a woman who knows what she's talking about: "How to sustain a social media presence in 3 hours a week." Take a look at her suggestions and see what you can do to set up a system like this.

Also, look at this "Strategic tweeting for authors: If you’re an author who isn’t active on Twitter, you’re making a huge mistake, say savvy book-marketing gurus."

If you're going to tweet add a twitter widget to your site so your more ephemeral activities and the conversation and info you share can be seen by visitors to your site. It makes it look like someone's home. Here's how.

Masterminding A Writer, Artist & Cultural Curator Platform

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center with a case study and asks for feedback and suggestions on their next steps. Here are my thoughts on building out a writing and artist platform:

I use Wordpress and Tumblr (simply as a feed of my blog, microblog and Delicious activities). It seems moving to Tumblr or Posterous might make things much simpler for you as a blogger-- they seem easy/breezy as blogging platforms -- whereas Wordpress's wider capabilities will encourage building a bigger site with more going on. So, since you're talking growth and not just 'make it easier' then I'd say Wordpress.

As for platform building, where are you meeting and engaging with potential readers of your novel (besides Twitter, SheWrites, Facebook, LI, your blog)? Any communities out there specific to the topics in your novel? Taking part in reader-based litchats on Twitter would be another way to start being known as the woman behind the voice that people will be able to read when your book comes out. (Consider posting small excerpts of the book so we know what it's about and grow connected to it?)

Maybe someone here can share leads to artists, writers, cultural curators that you are aware of online -- if you know of them, they're doing something right to get your attention.

As for making the hybrid nature of your work clearer through your platform, I'm reminded of the blog convention of another multifaceted woman: Ruth Harnisch.  She breaks down the different channels of her being and lets that be the structure of her site. "The Maker of Mistakes". "The Philanthropist". "The Catalyst". "The Recovering Journalist". Perhaps something like this might allow you to indulge your interests and help a visitor to your site/blog comprehend your better?

The expatharem site has sold books through its Amazon link -- in the first couple of years of the site. The #s since I relaunched the blog are too tiny to count for anything and that may be a result of the maturity of the book or the fact that I don't push it much on the site, and/or people aren't coming to the blog to buy the book or learn more about it. However, yes, making things available to our interested parties is part of making what we do a business. We have to make the offer. It's relevant. However, I also know being on twitter has sold books. People I met there, people who found out about the book on twitter (like during #litchat on expat lit).

Also: here's a great interview with a 'unmarketing' book author about how he built both a support system and a target audience on Twitter and presold 3,000 copies of his book. Good lessons there about how to engage and when to sell. 

In response to your question about using your own name as a brand, an SEO specialist I know from ThirdTribe (@CraigFifield) just offered an impromptu SEO consult on Twitter before the end of his workday/workweek. I took the liberty to ask him for an opinion on this, in general terms. Here’re the tweets (which overlap, as Twitter does)....

CF: i have 15min before I quit for the day -- how can I help you with SEO or your Blog?

AA: wd someone's name be a better blog name for SEO than tagline about art and the creative life?

CF: in terms of SEO I would use a keyword that people are searching for. Or, I would go for branding and ignore SEO

AA: that is, are proper names SEO at all? and generally used words and phrases amount to very little in SEO world?

AA: so in researching keywords "creative life" what result would prompt good use of that phrase in blog title?

CF: depends how your audience uses those words. I would do some keyword research to decide. do you have an example?

AA: ok think i got it! (branding with a proper name means SEO considerations unnecessary)

CF: well, unless your brand will eventually be big enough to be searched on :) make your brand name unique to win there

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