How To Become Your Own North Star On The Internet

If you aren’t thinking deeply about how and where and w/whom you appear and interact on the web, you need to start. http://t.co/t5ncPjzIUV — ken_homer (@ken_homer) October 15, 2014

We're all digital strategists now.

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

Want to learn how? It's my gift to you! Start by downloading the handbook

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

• a vision that lights you up and goals you can measure

• a do-able plan and digital skills you need

• and a practice and peer group you can rely on to keep going

Here's what people who've done it say:

• "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal

• “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent

• “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter

• “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic

• "For people who are wondering if what they have to say is valuable.” ~ financial officer

• "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

With this non-dogmatic foundational method you'll:

• uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to

• put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be

• show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals

• recognize that you need to become visible to meet people you want to collaborate with, work for, hire

• combine who you are and where you want to go with the tools available to express yourself

• make empowered, focused decisions about how to operate online

• go beyond managing your reputation online to using social media to represent your best self

• meet and enter conversations with your peers, mentors and customers on the web

• get recognized by authorities & peers in your field, recruiters, the media

• identify how to use existing materials as building blocks for future projects

• identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage

• express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit

• gain a new understanding of the best social media and content management and strategy tools, formats, methods to try

• establish an interactive calling card at a site like About.me

• learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram

• learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers

• grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content

• publish, record, remix, repackage, reformat your content

• design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

We're all digital strategists now. Here's what you, personally, need to do to win the Internet. https://t.co/EBxi9xPJhs by @AnastasiaAshman

— E.B. Boyd (Liza) (@ebboyd) October 16, 2014

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

Storytellers with iPhones! Want to be a pioneer?

  I'm heading community and content in a new semi-private social networking tool for visual storytelling called Selfish. We're about to launch our beta iOS apps in Russia and Canada, then in the US and Android a little later, along with our desktop component. Big, global stuff for socially savvy publishers!

We're looking for digital media pioneers and adventurous, creative people to work with us as we get the kinks out of the technology, and gear up for a public  launch. We're a work-in-progress, and we want to pay you for your own works-in-progress.

I'm pleased to announce the Selfish Content Creator Program.

Our paid content creator program runs from August 25-October 25. Those dates may shift, so check it out no matter what. (See full details here, and get the link to download the app on your iPhone. You'll need iOS7 or iOS8 to use the app.)

You'll be using the tool to fashion a short, connected string of posts with photos and brief text on a topic, either alone or with other co-authors.

• You can do this with your friends or family, in fact, we prefer you do it with other people since this is a collaborative tool.
• Use informal language and conversational tone.
• Ideal topics are a weekend road trip; details about your obsessions, hobbies or work or sports you play; attending a special occasion, an event like a concert or a wedding or a conference; events in an interest group you belong to.
• You can repurpose previously published material.
• You can use personal content.

The aim of this program for North American/English language creative communities is to attract diverse content into the app that reflects best uses of the tool.

I'd like to encourage creatives and bloggers out there to try the app and test its capabilities in telling a story that comes naturally to you, including stories that are happening in your life right now. Capturing real time, ongoing adventures is something this app supports well.

Also, we're going to pay you to start a story but you can always continue your Selfish stories after you reach the pay mark. We imagine you'll want to as you realize the value you've created and the new ways you discover to share your life and interests with the people who matter to you.

What are we looking for? The basics of a winning Selfish story in this program are:

• has a good cover/title/story description,
• with coauthors,
• a minimum of 10 moments total of photos and text,
• uses hashtags and geotags and @ mentions,
• with active comments, and
• social shares throughout the creation process.

Presenting our content creator program in a Selfish story (see it here) is an experiment to show you how a Selfish story works, how it's an ongoing thread of small moments, how it's different than a blog post, how it's different than a tweet or a Facebook status or a Facebook photo album, or a Pinterest pin, or an Instagram photo.

As my fellow content creator, communicator, publisher, writer, transmedia storyteller, as my fellow friend, family member, and member of other interest communities, I think you might want to know about this new mobile, social, online option for connecting what you care about with how and what you capture and share, and with whom you choose to share it. If you have questions, just ask me. I'd love to try to answer.

This story about the program shows you sample screens of existing content and creation flows while you consider the guidelines. It also demonstrates what kind of Selfish powers you can expect to harness for your own storytelling goals:

• a Selfish story has one link and is shareable everywhere;
• a Selfish story can have multiple coauthors, all posting into the ongoing story;
• a Selfish story is made of multiple moments of photos and text all linked together;
• a Selfish story is created in the mobile app and displayed on the web;
• a Selfish story on the web is displayed in animated moments with rotating images and blocks of text;
• a Selfish story is interactive, with comments and likes on each moment;
• if you’re a registered user, you can subscribe to any public Selfish story so you get all the moments in your feed;
• and, Selfish is free;
• there's more, because Selfish is all about user controls, but hey this post has to end some time.

Check out the content creator program, or send this link to someone you know who might like to try it: http://bit.ly/SelfishApp

Your Content Adds Up. Now Make It Discoverable, Too.

We're born content producers. The more prolific among us are literally volcanoes of content.

Yet, what you’ve generated probably isn’t working for you.

It’s probably not laid out as a path where you want to go, nor presented as an invitation to other like-minded souls and interested parties to join you in your journey. It’s not contributing to the discoverability of you.

Do you have shelves full of:

• paper, boxes and binders, clippings, photos, slides, sketches and notes
• memorabilia and scrapbook materials

What about in the hall closet, and all that stuff in the basement?

• floppy disks
• hard drives
• external drives
• CDs, cassette tapes, video tapes

I bet you have a bunch of content stored here, there and everywhere. There’s a reason you haven’t gotten rid of it.

That mountain of stuff represents your effort and interest, and independent research. 

That mountain represents the things you chose to do because they make you feel alive.

Think of all the activities you’ve poured yourself into and how you’ve retained the evidence of them.  Anything that represents your experiences, your thinking and feeling on certain topics. All those photos of people and places and things that hold meaning and jog memories, yet haven’t seen the light of day in practically FOREVER. Some of it may represent creative failures. False starts. Ancient history. That's okay. Include it.

Maybe now you’ve got a mental image of your piles of creation, content associated with the life you’ve lived and the things you’ve loved (or hated, who knows).

At GlobalNiche we believe it’s forgotten gold. (Don’t feel too badly. We all have similar piles that we haven’t used for much of anything. YET.)

So, next question.

Are you sitting on that mountain of content -- and also wondering how you’re going to make ends meet, effect a career change, or achieve a goal?

Maybe you’re thinking you can’t do what you yearn to because you live in the wrong place and don’t have the right contacts and there’s no opportunity to pursue that interest where you are. As an expat for 14 years, I spent a lot of time wondering if my location was a disadvantage to what I want to do. The answer was "yes" most of the time. But no longer.

If we consider that earlier output and experience not as failure or a waste of time, but instead a chain of events that make us who we are today, then we can start to get an idea of the arc of our lives and how what we’ve done in the past can help us get where we want to go in the future. No matter where we are -- with the help of the web and the platform we build on it.

What if you were prominent and findable in your chosen field of interest or activity? 

How might your opportunities change if you let your content support your aims? <---Tweet that.

Whether you’re positioning yourself to land jobs or funding or a book deal, or you’ve got a completed book or other product or service to sell, it will make a difference to your results. If you’re findable and well-represented, you have a chance. If you’re unknown, unfindable, and a jumbled mess when people DO happen to stumble on you, you won’t make much of an impression.

Whatever you want to do, you’ll need help and support. An important part of gathering support is going public with your process, to attract likeminded people to your cause and to involve them in your journey. The kind of people who are interested your vision and your way of thinking and feeling, parties who can help you develop your plan, the kind of peers and confidants and guides who will form the basis of your network.

We've entered a golden age for content creators. Do you know how to wrap your arms around your content, see the story it tells, and link it with your goals?

A version of this post originally appeared at Kristin Bair O'Keeffe's Writerhead, September 7, 2012

Prescient Perspective

A round up of my quotes from interviews, profiles and articles by or about me that keep coming back. "Expat Harem women are challenged to redefine their lives, definitions of spirituality, femininity, sensuality and self."

-- introduction to Tales from the Expat Harem, with Jennifer Eaton Gökmen, 2005

THE NEGOTIATION OF FOREIGN WOMEN IN TURKEY: Commitment Now asks: "Do you think many of the foreign women who have made Turkey their home have found that their adjustments are one-way?"

Anastasia: "Not in my life or for most foreign women I know. If anything we’re in a constant state of negotiating which way the street is going at any given time to accommodate both our instincts and those of the people around us.

"There's a huge spectrum of society in Turkey, all with their own quotients of modernity and comfort with Western traditions. My Turkish family is secular, modern to the point of being trendy, and highly Europeanized."

-- travel author interview with Commitment Now, 2009 TURKEY'S BOND OF METAMORPHOSIS WITH THE EXPAT HAREM: "Foreign women on Turkish soil are neither what nor who they used to be, yet not fully transformed by their brush with Turkey. Aligned in their ever-shifting contexts, both Turkey and the expatriate share a bond of constant metamorphosis.

THE DAMAGING CULTURAL FACTOR SEX TOURISTS EXPORT: "Writing from the sex-toured Near East, the damaging potential of each disposable liaison is empirical evidence that Western culture is morally corrupt. One forgettable fling has the power to affect systems far larger than the person, family, village or region which witnessed and absorbed the behavior.

"The environment of sexual predation many Western women face overseas is also bound to be heightened by the wanton and culturally inappropriate choices of 'sex pilgrims'.

"Travelers and expatriates striving to modulate their behavior to find social acceptance with native friends, families and colleagues must struggle to differentiate themselves from sexual opportunists who don't have to lie in the messy bed they've made."

-- book review of Romance on the Road: Traveling Women Who Love Foreign Men, Perceptive Travel, 7/06

ON THE PARALLEL IDENTITY STRUGGLES OF TURKEY, AND GLOBAL NOMADS: “Turkey is asking itself some of the world’s most difficult questions these days,” said Ashman, comparing the nation’s quest with her own identity issues as a global nomad and the questions central to her work.  “Expat Harem asked 30 foreign women what modern Turkey taught them about themselves.

"Turkey as a crucible of the self, a mirror on our own possibilities as citizens of the world.

"We chose tonight’s topic because it is relevant to Global Nomads who are concerned with the concepts of personal identity, community and belonging, and the balance of cultural influences that can sometimes be at odds.”

-- Istanbul's call to global nomads by Kristen Stevens, Hürriyet Turkish Daily News, 6/28/08

EXPATS' AGILE AND UNIQUE NATURE IS KEY TO SUCCESS ABROAD: "Being an expatriate you’re naturally a person in transition. Your worst days can leave you feeling unmoored, and alienated. Your best days bring a sense of your agile nature and the qualities that make you unique from the people who surround you and the people back home.

"Working toward an understanding of what it will take for you to feel your best in your environment is extremely worthwhile.

"Your answers perfectly define you and the more closely they are incorporated into your business plans the better chance you have of career success abroad."

-- Tales from an Expat Writer, Career by Choice: personal branding for professional success abroad, 3/08/09

EXPATRIATISM AS FOURTH GENERATION IMMIGRATION: "Being an expat to me may be more akin to someone who simply isn’t living where they started. I’m just farther away. I guess you could say I’m a fourth generation immigrant, since my parents and their parents and their parents before them all left their homelands or their cities in search of better opportunities in the west. Coming to Europe completes that loop for my family.

"When I'm slathering Mediterranean olive oil on a wild arugula salad I am enjoying something a distant ancestor once did but that my closer relatives did not, as they served Spam in Chicago and tofu taco salad in California."

-- Tales from an Expat Writer, Career by Choice: personal branding for professional success abroad, 3/08/09

ON PUBLISHING AND THE DIGITAL WORLD CITIZEN: "Geographic disadvantage demands I compete in my home market virtually...and my global audience is now virtual.

"I’m shifting to new school thinking in distribution, promotion, and sales.

"Internet access equalized my ‘90s expat reality. Now Twitter closes the professional morass as Tweetdeck columns resonate thought leadership across publishing, technology, and marketing. I’ve got Web 3.0 plans for my second book not only because as a contemporary author abroad I must connect with readers and offer dynamic interaction with the material, but because as a digital citizen I can."

-- Publishing and the Digital World Citizen, Editor Unleashed, 9/02/09

SOCIAL MEDIA ERASES THE TRADITIONAL DISADVANTAGES OF EXPATRIATISM: "Social media affords expats location-independence (work where you are and where you'll go), self-actualization (be an expert in whatever you choose), language (communicate in your preferred tongue), and flexibility (time and location become irrelevant).

"You can be current, involved, and a player in your field thanks to the new platforms. Once upon a time we expats were disconnected from our bases of operation that our countrymen back home had available to them.

"Now, the divide is digital. Virtual. Non-existent for the expat who makes use of technology."

-- Social media aids expat life, by Jennifer Eaton Gökmen, Hürriyet Turkish Daily News, 1/9/10

WRITERS ABROAD BUILD NETWORK FOR NEW ROLE AS CONTENT ENGINEERS: "Reach beyond readers, other writers and even publishing folk. Seek out thought leaders in marketing, interactive tech people, small business owners and creative entrepreneurs. These are all fields that a contemporary author and content producer is entering whether she knows it or not.

"I’ve been revisiting all my projects to see how I can bring them to life in the most current way -- in terms of technology and distribution distinct from the low-percentage, high-barrier traditional paths.

"Writers are now producers, and directors, and engineers of content."

-- Writer Interview: Anastasia Ashman in Turkey, WriterAbroad: Surviving (and thriving) as an international creative person, 4/11/10

THE 'PROBLEM' OF GLOBAL CITIZENSHIP -- AN IDENTITY SUSPENDED BETWEEN MULTIPLE WORLDS -- CAN BE A SOLUTION FOR 21st CENTURY WOMEN: "We often dream about a spot where *our* kind of people live, where we can lead *our* chosen lifestyle.

"Today the bittersweet psychic limbo of global citizenship frees the multifaceted woman. Frees us to bond around common interest. Experience. World view.

"Through the digital nomadism pioneered by location independent people and use of self-actualizing social media, we can now operate independently of where we live and tap into a sense of ourselves both unique and as big as we can be."

-- She's Next digital media series, inspiring 60 second video interviews to cultivate happiness and leadership in 21st century women, 10/28/10

ASTUTE PORTFOLIO BUILDING: "I knew I could benefit from a more professional approach to the craft.

"[When I pitched a profile to the Village Voice I ended up publishing] a profile/book review/event announcement -- the managing editor’s hybrid idea when I emphasized the curating work my multimedia poet interviewee was doing at St. Mark’s Poetry Project, and an upcoming performance there of a new Brion Gysin book.

"If an editor was gracious enough to tell me exactly what he could use all I needed to do was accept the challenge."

-- MB alumni interview at mbToolbox, mediabistro.com, 11/05

HISTORICAL TRAVELOGUE CAN HELP FIND YOUR PLACE: "Long-term travelers, expatriates and global citizens often struggle to make sense of life's evolutions abroad, as well as find meaningful access to their new surroundings. Whether I'm simply passing through, or putting down roots in a place, I've come to crave a certain type of book.

"Historical travelogue and portraits of adventurous women travelers who came before me often helps connect me to the land, and remind me of the transformative tradition of female travel."

-- interviewed by Frank Mundo about my five favorite historical travelogues at LA Books Examiner 6/10