How To Become Your Own North Star On The Internet

If you aren’t thinking deeply about how and where and w/whom you appear and interact on the web, you need to start. http://t.co/t5ncPjzIUV — ken_homer (@ken_homer) October 15, 2014

We're all digital strategists now.

In fact, if you aren't thinking deeply about how and where and with whom you appear and interact on the web, you need to start.

Today. You can and should be using your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities. I'm going to help, so you can get started today. (And the resources I'm sharing with you are completely free, so if you want to buy something you'll have to go find a different post.) I've been saying all of this for years. Doing it for years. As a content and digital publishing specialist, I've been showing people how to use their own content to connect purpose and action in digital spaces, for 5 years, both in private and group coaching environments. Along with Tara Agacayak and Tanya Monsef Bunger, I built a curriculum at GlobalNiche, a social web training company that's now shifting into an empowered digital life movement, so you can do it on your own, or in groups, wherever you are and whoever you are and whatever you do. If you are a person active online, this training will ask you the strategic questions you need to be thinking about. If you're not yet active or don't love being online, this will help you figure out what makes sense for you. Our combined 25 years of experience, including major expatriate life and work challenges, forced us to tap our backgrounds in culture, info tech, media & psychology to create this network-activating system using the backbone of the social web. We've used this method to survive. No matter who or where you are, you can use it to thrive.

I'm now making that training perfectly free, so you can take advantage of all our guidance immediately.

Want to learn how? It's my gift to you! Start by downloading the handbook

  When you download this powerful free handbook you're going to start to transform what you do, how you do it and with whom. This repeatable, dynamic six-step method will help you become your own North Star on the Internet and bring you closer to the people and things you care about. You'll emerge with inspiration, direction and confidence:

• a vision that lights you up and goals you can measure

• a do-able plan and digital skills you need

• and a practice and peer group you can rely on to keep going

Here's what people who've done it say:

• "I felt I couldn’t catch up. The way GlobalNiche describes social media – it’s about using technology to communicate naturally – clicked for me." ~ paralegal

• “Opened my eyes to my own assets. It has given me the confidence to bet on myself.” ~ work-at-home parent

• “I doubled my Twitter presence just by learning about good Twitter etiquette.” ~ scriptwriter

• “I’m blown away by the possibilities. I now have an action plan. I feel a huge shift in my life." ~ academic

• "For people who are wondering if what they have to say is valuable.” ~ financial officer

• "Helped me to recognize and own how I am being virtually “seen” and make positive and educated changes." ~ landscape contractor

With this non-dogmatic foundational method you'll:

• uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to

• put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be

• show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals

• recognize that you need to become visible to meet people you want to collaborate with, work for, hire

• combine who you are and where you want to go with the tools available to express yourself

• make empowered, focused decisions about how to operate online

• go beyond managing your reputation online to using social media to represent your best self

• meet and enter conversations with your peers, mentors and customers on the web

• get recognized by authorities & peers in your field, recruiters, the media

• identify how to use existing materials as building blocks for future projects

• identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage

• express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit

• gain a new understanding of the best social media and content management and strategy tools, formats, methods to try

• establish an interactive calling card at a site like About.me

• learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram

• learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers

• grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content

• publish, record, remix, repackage, reformat your content

• design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals

We're all digital strategists now. Here's what you, personally, need to do to win the Internet. https://t.co/EBxi9xPJhs by @AnastasiaAshman

— E.B. Boyd (Liza) (@ebboyd) October 16, 2014

Want more?

If you want more guidance, get the free multimedia curriculum which expands on the handbook with video coaching and other materials. You'll have lifetime access to the self-paced course, 24/7, on all your devices. I'm making that entire program perfectly free for you, so join with a friend and do it together! 4,700 people already cashed in this free coupon to get connected & effective. Did you? Let me know how you're liking it!

Curated By Others

When lots of other people curate the stream of content you create, what image of you emerges?

When other people curate your content for their own specialized communities, what emerges might be a multidimensional snapshot...a picture of your background, your interests, your training, your current activities, and, maybe, where you're headed.

Here's what I saw recently with a variety of online newspapers curations based on what I share on Twitter:

• My archaeology past
• my life in women's travel, cultural communications and expat coaching
• my experience with publishing options
• my role as a continuing education instructor at Udemy
• my media past-present-and-future
• my present in a coworking situation (and I'd add, my interest in the future of work.)

The snapshot is a gift, and I'm pleased and proud to be included in the below and other curations by people like Jeremy Silver,  a digital media investor, entrepreneur, adviser I met at TEDGlobal.

Click on any of the paper.li links to visit the daily version of the paper each owner auto-curates from chosen sources for his or her unique and focused community.

Thanks to these newspaper creators and content curators for including me as a source in their custom paper.li.

The Talking Pyramids Daily is out! http://t.co/7TywLwUwWU Stories via @CollectingEgypt @AnastasiaAshman @MOPASD — Talking Pyramids (@Bennu) July 29, 2014

The Women's Travel Daily is out! http://t.co/dgO9iNDnwk Stories via @Shanna @AnastasiaAshman — Holly (@HotelHostess) July 26, 2014

Self-Publisher's Daily is out! http://t.co/czDWYNwQZj Stories via @AnastasiaAshman @StarPB — Adrienne Thompson (@A_H_Thompson) July 22, 2014

GlobalNiche is out! http://t.co/1wwBSg5zQR Stories via @AnastasiaAshman @globalniche @MissKemya — GlobalNiche (@globalniche) July 16, 2014

Udemy Continuing Education Daily is out! http://t.co/sGo78sUufX Stories via @BrothaTech @AnastasiaAshman — Lucian Mihailescu (@intercer) July 6, 2014

Mediaclarity: Aspirational Reading is out! http://t.co/iIjr7TpyAl Stories via @AnastasiaAshman — Jeremy Silver (@JeremyS1) July 11, 2014

Co-Working Times is out! http://t.co/HA8BcKNY6g Stories via @AnastasiaAshman @ComunidadCowork — goEnvelope.com (@goEnvelope) June 19, 2014

Today's stories in The Höferle Daily http://t.co/WbZhtrRg1X via @AnastasiaAshman — Christian Höferle (@Hoeferle) June 29, 2014

The My Several Worlds Daily is out! http://t.co/DKKIVwuo4x Stories via @AnastasiaAshman @CallieSimon — Carrie Kellenberger (@globetrotteri) June 10, 2014

Cross Cultural Communicator is out! http://t.co/FgzHJdRzJg Stories via @AnastasiaAshman @OCG_PR — Dirk Hinze (@dirkhinze) June 3, 2014

Expat Coach Daily Musings is out! http://t.co/ydLz36fpK8 Stories via @Storybird @AnastasiaAshman — Nicola McCall MCIPD (@Livelifenowexpt) May 18, 2014

The Top-Women Daily is out! http://t.co/fVcJvQyJAa Stories via @AnastasiaAshman @INDIEbusiness — Rachel Johnsen (@rachspringAHEAD) May 8, 2014

2014 Marks 2 Years Of Offering The GlobalNiche Program: An Update & Shifting Of Gears

An update from me, my GlobalNiche cofounder Tara Agacayak, and our team member Tanya Monsef Bunger. 

Today over 3000 are taking the course, with 13 study group leaders working to bring the program to their own communities of artisans, expats, servant leaders, writers and academics, and women entrepreneurs.

It’s been a privilege and a pleasure to have worked full time on this endeavor for the past 24 months.Today we’re excited to share what we’ve achieved -- as well as how we’re shifting gears.

Back in 2009, we envisioned a professional alliance of people connected online sharing ideas and supporting each other’s work.

We began speaking to groups about how to use social media to develop professionally by building an online web platform. We conducted on and offline seminars and workshops, masterminds and community-building programs.

By committing to work in community, we evolved the GlobalNiche program as an easy, systematic, iterative way to build a platform for opportunity to happen. We realize that our individual platforms open us up to opportunity -- not by magic, but by connecting us with our global community via the social web.

In the past two years, we’ve won an award for our global community-building methodology, hosted 20+ live web conversations with emerging thought leaders on cutting edge GlobalNiche issues, designed, created and delivered email tutorials, program pilots, a self-study workbook, a high-touch 6-week coaching program, on-demand multimedia programs, 2 online study groups, a peer study group training, supported 3 peer study groups with more on the calendar and published a Kindle handbook. We’ve also provided our platform building tutorial to the Global Tech Women conference, become a LeanIn platform partner, spoken at numerous events and broadened the GlobalNiche network to include women leaders, content creators, social business people and entrepreneurs everywhere. We’re proud to have contributed to, participated in, and added GlobalNiche’s definition and practice to these global life/work movements:

• every-day entrepreneurial thinking and acting, creative entrepreneurship as a solution for everyone
• location independence and lifestyle design in populations beyond expats, travelers and life hackers
• recognition of the importance of digital identity, personal branding, digital footprints and online social networking for personal and professional development
• re-envisioning the future of work with online collaboration and co-creation
• the adoption of global communication best practices
• the tidal wave of online content marketing
• the rise of the transformational consumer and transformational online communities

Working on GlobalNiche educated us in what it takes to build a business. We’ve gained a new appreciation for what we know, as well as identified gaps in our own knowledge, skills, abilities and experience.

Our early stage founder experience took us into the startup world. We opened and maintained profiles at accelerator and incubator application platforms like Gust.com, Angel.co, and F6s.  We attended founder events, applied to accelerators, got VC training for elevator pitches, learned the investment landscape. We learned about the role of mentors, advisors, and equity positions.

We tried our hand at investor presentations, worked toward that elusive thing called “product-market fit”, learned about choosing vendors, designed logos and website look & feel, investigated shopping cart and affiliate network solutions until we ran screaming in the other direction.

We worked on what seems like a lifetime about brand messaging - writing taglines and elevator pitches on a weekly basis (and still not there yet).

We discovered what it means to be a globally distributed team managing a variety of time zones, test driving collaboration software.

Looking back on all that we’ve achieved and learned, we realize that we’ve reached our 2009 goal of building an online global support alliance. More than that, we developed a curriculum that teaches people the skills they need to do this for themselves.

Now we’re turning the method over -- to you, and to your communities, and to people far beyond those in our current networks -- to let it grow.

2014’s shift toward a community-based movement not only makes the method available to more people but it also allows the founding team to focus on applying what we’ve learned, what we built, and the skills we developed on new projects and in ever wider communities. This is the next chapter for GlobalNiche thinking and methodology. Tara is leaving her position with GlobalNiche. She is putting her strategy and analytical skills to work doing market research for a London-based company and she has been contracted as project manager on an upcoming socio-cultural book about Turkey.

Anastasia continues to lead the GlobalNiche movement by holding the vision and on-going operations. She has taken a community-building position in a new social storytelling startup being incubated at RocketSpace in San Francisco. As a speaker and consultant, this spring she’ll be talking about platform at the Exceptional Women In Publishing conference, and leading a workshop with Tanya about the GlobalNiche Method at Women’s Startup Lab.

Tanya is continuing business development related to the GlobalNiche movement. She is working with female founders/entrepreneurs in Silicon Valley to accelerate their businesses and has also accepted a professorship at Santa Clara University where she’s exploring opportunities to use the GlobalNiche curriculum. She will act as director of the Global Fellows program.

As we shift gears, we’re grateful and proud of what we’ve created together, how the GlobalNiche movement continues to support our growth through the principles we’ve established in the program and using social technology.

And as ever, we appreciate being on this journey with you.

Curating My Influences On Entrepreneurship, Global Women Entrepreneurs, & Future Of Work

Just started this curation topic at Scoop.it and I've already got more 100 links of evergreen value and cutting-edge thinking.

I've been harvesting all the links I've been discovering, sharing, posting and discussing for the last couple of years in the dark social of email and private (and some now defunct) discussion settings.

That includes material I discovered and shared over the past four years at my LinkedIn GlobalNiche group, my Facebook Creative Entrepreneurs group, my Facebook GlobalNiche graduates group. I'm also posting my original comments on each of those shares.

Expect more as I pull links from more than a year's worth of postings at Basecamp, a collaborative service I've been using to discuss entrepreneurial issues with my GlobalNiche team members.

If you're interested in these topics and the thinking from around the web that has most influenced me, it's easy to subscribe to the collection in one click over at Scoop.it.

Women Have To Reinvent Ourselves & Our Careers, We're Lifetime Learners With Fundamentally Different Outcomes: Sallie Krawcheck, Owner Of 85 Broads

Pleased to meet Sallie Krawcheck at her fireside chat at Fenwick & West for the San Francisco branch of 85 Broads (a network of 30,000 trailblazing women in 130 countries) thanks to my friend, colleague and investor member in London Shefaly Yogendra. The feisty Southern Krawcheck -- once called "the most powerful woman on Wall Street" -- recently bought 85 Broads and came to talk to us about what the global network of pro women needs. She told us surveys showed that some members want financial advice, mentors and reverse mentors, while others want to invest in women.

Takeaways from Sallie's far-ranging interview with Shamini Dhana, president of the SF Branch of 85 Broads, included:

• Coming out of banking crisis it seems they've double-downed on white middle aged males
• If you aren't on social media, research shows you look older & less tech savvy
• Her first news of day comes from Twitter, it's a way to talk to the world
• There's no career fairy godmother -- it's down to networking and sponsorship
• Women have to reinvent ourselves, piecing together careers. We're lifelong learners w/fundamentally different outcomes
• It's economically viable for women to start a biz today using tech & entrepreneurialism
• Diverse teams outperform more capable teams
• Women outperform men without home runs and less flameouts
• Choose a job in your 20s you think you can do in your 30s
• #1 rule of business success is networking (that means loose connections and you need a ton of them)

Local members I met at the event include (listed by their Twitter handles) executive coach @Barbara Mark; Barbara Kamm, President of the Technology Credit Union@TechCu; Emily Hall @OGemilyhall, president of the Olive Grove which partners philanthropists, entrepreneurs and nonprofit leaders;  futurist, future of work visionary and woman after my own heart @ayeletb; user experience expert @MicheleMarut; advisor to the Turkish Prime Ministry's Investment & Promotion Agency Olivia Curran; and Sydney Alfonso, founder of @Etkie_Official, a venture to support women artisans around the world.

Fast Company On Creative Career Reinvention For GenY & Boomers Through Social Media Savvy & Storytelling, Sounds Like The GlobalNiche Recipe

Loved to see this "Second-Act-Career Success Stories" article in Fast Company today by Lydia Dishman, focusing on non-digital-natives who have been using digital tools and social techniques to dynamically reinvent themselves.

They're not at a disadvantage because they're non-native digital beings. In fact, as these examples show -- we digital immigrants have more to work with for our online transformation.

The second-act career successes Dishman writes about sound very much like GlobalNiche recipes. It's what we've been pioneering in our own lives, creating training and showing others how to enact.  For instance:

Reframing your experiences for value

• using your previously produced content/material to reach goals you set today

Embracing the power of the social web to grow

• to find communities of mentors, peers, employers, clients, and customers, as well as to rapidly educate yourself in leading edge business techniques

Dishman also notes that 94% of recruiters are using or plan to use social media to find candidates and 78% of them already have placed people they found online. That only underscores my point here about the need for career counseling and training personnel to meet rising expectations....wonder what the percentage of trainers for mid career counseling are embracing these new realities.

On the GlobalNiche Bookshelf: Global Dexterity. Reinventing You. The Impact Equation.

Building your global niche is a 21st century skill. For work. For life.

International business, human resources, the future of life & work bestsellers and new releases from Harvard Biz Review are stacking up on our bookshelf at Pinterest.

Finding cultural effectiveness. Career reinvention through social media and your own content. Achieving impact via your platform and social networks. Adopting an entrepreneurial mindset.

These are all GlobalNiche mainstays going mainstream. Click here to tweet about this.

What does it mean to be a global worker and a true "citizen of the world" today? asks author Andy Molinsky in Global Dexterity: How to Adapt Your Behavior across Cultures without Losing Yourself in the Process.

It means you're able to adapt your behavior to conform to new cultural contexts without losing your authentic self.

"Not only is this difficult, it's a frightening prospect for most people and something completely outside their comfort zone," writes Molinsky, an associate professor at Brandeis University's International Business School. He straddles the psychology and organizational behavior departments.

"What's needed now," he claims, "is a critical new skill: global dexterity."

Global dexterity? It's what we do here.

This critical 21st century skill is exactly what we've been pioneering at GlobalNiche and expat+HAREM group blog and the Expat Harem book before it, as we have striven to make the limbo state and high cultural stakes of expatriate life a strength instead of a weakness. How to navigate your surroundings in culturally appropriate ways while also honoring the truth of who you are. That's global dexterity. Thanks to Andy Molinsky for the term. Back in 2009 we couldn't find many people talking about it at all, so we came up with our own term: "psychic location independence."

At GlobalNiche we've also come to the conclusion that this approach to a dexterous, global version of yourself  increasingly works for people everywhere, whether you're 'actually global' or not. You might be in your own backyard and need to navigate your surroundings in culturally appropriate ways and have your own, distinct truth to honor. You might not have a passport but can still benefit from becoming a global operative. In fact, being globally aware and globally functional has become an imperative in today's connected world.

"Use social media to build connections" is one of seven steps branding expert Dorrie Clark lays out to reinvent yourself professionally, in  Reinventing You: Define Your Brand, Imagine Your Future.

"Show what you know" is another of Clark's steps. She suggests you use your content to show the world what you care about.

Again, sound familiar? It should. Using your content online and off to get where you want to go is exactly how you build your global niche. It's why the GlobalNiche program at its heart is about content strategy. Your content and your online presence is the key to creating your place in the world.

Another title that is particularly useful for people building online presences to reach offline goals is The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan and Julien Smith. Brogan is a favorite of ours here at GlobalNiche.

The impact of our ideas is a function of the quality and similarity-but-distinction of the ideas, our ability to reach people and be understood, trusted, appreciated.

Impact = C x (R + E + A + T + E)

C = Contrast – having ideas similar to existing ideas, yet different enough to stand out

R = Reach – connecting higher numbers of people to your idea

E = Exposure – knowing how frequently you connect people to your ideas

A = Articulation – ensuring that your ideas are easily understood

T = Trust – based on multiple factors, such as credibility and reliability

E = Echo – connecting to your community in a personal way

As Brogan explained in a fun January 2013 Twitter chat I participated in (#BizBookChat a virtual book club for the actionable books community by Alyssa Burkus), "The Impact Equation is about how to turn your goals into ideas, & how to get those ideas absorbed and actions taken."

To build a platform, Brogan says, "you've got to find how you can best tell the story and where you can reach the people you hope to reach."

"Start where you are," Brogan counseled us in the fast-moving Twitter chat. "But look for growth. Move your chips to the next table. Strive to reach who you need to reach."

Start where you are. That's your only option. Oh, and start your evolution today.

Evolution is exactly what Nacie Carson urges in The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life. The Portfolio.com blogger and founder of TheLifeUncommon.net says it's your best bet in today's high-pressure economy.

Traditional career strategies spell professional extinction, she writes, but the fluid new gig economy offers tremendous potential for anyone willing to adapt.

Carson's five steps for ensuring professional success are all part of the GlobalNiche mindset and skill set.

• Adopt a gig mindset.
• Identify your value.
• Cultivate your skills.
• Nurture your social network.
• Harness your entrepreneurial energy.

Among many other notable titles on the shelf about navigating the world today is Mitch Joel's Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. I hope to tackle this sometime soon. In the meantime, tell us which books on your shelf echo these 21st century life and work skills.

Formulating My Own Future Of Work

Talking about GlobalNiche with someone considering producing a Future-of-Work-themed TEDx in the Bay Area...this is what I told her.

I'm currently working on putting years of theory and practice into a marketable solution.

Basically, positioning the life hacks of internationals and other operatives who have found themselves at cultural disadvantage as an approach that many many people can benefit from -- from those who've never left their hometown but have dreams they think are impossible there, those who've been retired prematurely or otherwise lost their jobs, to those who just graduated and face a bleak job market, to WAHMs and others in nontraditional work settings.