RocketSpace

Bringing decision-maker and startup mentor Shefaly Yogendra to RocketSpace

Did you know decision making is a discipline?

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Thrilled to be able to bring my longtime friend and global woman entrepreneur peer Shefaly Yogendra, visiting the San Francisco area from her base in London, to speak at RocketSpace.

She'll be leading a decision-making workshop on the co-working campus tomorrow.

Check out Shefaly's answers on Quora, where she's been named a Quora Top Writer for 2013, 2014, and 2015.

And here she is, talking about "risk literacy" after Angeline Jolie announced her decision to get elective mastectomies.

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Screen Shot 2015-02-28 at 6.58.36 PMSee the photos here at Storehouse.

Key takeaways:

  • problems are dynamic, solutions are dynamic
  • going with your gut feeling is as good as rationalizing a decision
  • we all make imperfect decisions, they are only perfect at that moment in time

On the road to Slush, the startup conference in Helsinki

Screen Shot 2014-12-02 at 5.12.42 PM In an ongoing, collaborative Selfish visual story, here's what happened this week at Slush, the massive startup conference in Helsinki, which I attended with the founders of Selfish Inc, Rostem Hairedin and Moody Fayed.

Pitching contests, Vegas-worthy light shows, avant garde gentlemen's grooming, Marimekko prints, exhibits and panels by Finns you've heard of, Finnish humor, a sauna in the sky, SuperCell's blowout after party, human androids and oculus rifts, meetings about user feedback analysis, bean bags, Estonian tech sisters, Facetimes home, spontaneous ice cream picnic with Istanbul Teknokent Turks, a party in a casino with RocketSpace mobile ad regulars Fiksu, Tune and Ad Colony.

View the story "On The Road To Slush" to see the details.

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Pitched visual storytelling app to MBAs from South Korea

Had a great time today presenting SELFish, a social & visual storytelling mobile app in open beta for the next few months, to 30 MBA student-professionals from LG CNS visiting from South Korea, at RocketSpace. Thanks RocketStudios and LG!

I created and delivered the company's first live, public presentation of the product, the team, and our roadmap to market.

The event organizers asked each of the three RocketSpace startups which presented (social smartphone camera app Shoto.com and social betting app Youbetme.com) to include a particular challenge we are facing so the MBA students can address it in their afternoon session. I chose the challenge of selecting only one UVP as we go to market. At SELFish, we have several. Which should we emphasize to consumers? Is it our controls that allow us to pick who sees or contributes to our stories? Or is it our connection of moments into ongoing stories?

Thanks too, to Ronan Roche, a business analyst at RocketSpace, for making this homestyle video for me on short notice.

Biggest Startup Lessons, Fun Tech Coworking Spaces, A New Product's Superpower

Screen Shot 2014-06-10 at 1.16.25 PM Thanks to RocketSpace for interviewing me for their Startup Spotlight series this month about SELFish, the new social network I joined earlier this year. We're based at RocketSpace, a really fun coworking and office space for high growth tech companies.

An excerpt from the interview (you can catch the whole thing here:

What’s your favorite thing about RocketSpace?

I’ve been working remotely as a cultural entrepreneur for many years so my favorite thing about RocketSpace is the energy and the serendipity of meeting others who are on a similar journey. After living globally for 14 years, I especially appreciate the borderless, international nature of RS. And I have to give props to RS’s sense of humor. The “wtf@” and “omg@” email aliases for reporting issues or happy occasions are your brand voice. You manage to be substantial and lighthearted at the same time.

What is your product’s superpower?

I’d say it’s that there are no social conventions to worry about at SELFish. We give you control, so you can indulge your self expression. Share what you want, how much you want, with whom you want. Since I’m a high volume publisher with very disparate interests and communities I want to interact with, I especially like that aspect of the product.

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Multiplying Community Management Effects In A Startup Accelerator

Screen Shot 2014-04-11 at 11.25.00 AMExcited to brainstorm next week with Olivia June Poole, the new community director of RocketSpace where I'm now based, a regular gathering of community managers here to bring together all the different community people from startups in this incubator/accelerator/coworking space.

Kinda meta. Also, a way to make coworking even more beneficial.

 

I see it being a way to get to know our fellow community-entrusted pros, discuss community management issues among ourselves, and begin to meld our discrete communities for increased impact and opportunity.

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2014 Marks 2 Years Of Offering The GlobalNiche Program: An Update & Shifting Of Gears

An update from me, my GlobalNiche cofounder Tara Agacayak, and our team member Tanya Monsef Bunger. 

Today over 3000 are taking the course, with 13 study group leaders working to bring the program to their own communities of artisans, expats, servant leaders, writers and academics, and women entrepreneurs.

Screen Shot 2014-02-10 at 10.36.28 AMIt’s been a privilege and a pleasure to have worked full time on this endeavor for the past 24 months.Today we’re excited to share what we’ve achieved -- as well as how we’re shifting gears.

Back in 2009, we envisioned a professional alliance of people connected online sharing ideas and supporting each other’s work.

 

We began speaking to groups about how to use social media to develop professionally by building an online web platform. We conducted on and offline seminars and workshops, masterminds and community-building programs.

By committing to work in community, we evolved the GlobalNiche program as an easy, systematic, iterative way to build a platform for opportunity to happen. We realize that our individual platforms open us up to opportunity -- not by magic, but by connecting us with our global community via the social web.

In the past two years, we’ve won an award for our global community-building methodology, hosted 20+ live web conversations with emerging thought leaders on cutting edge GlobalNiche issues, designed, created and delivered email tutorials, program pilots, a self-study workbook, a high-touch 6-week coaching program, on-demand multimedia programs, 2 online study groups, a peer study group training, supported 3 peer study groups with more on the calendar and published a Kindle handbook. We’ve also provided our platform building tutorial to the Global Tech Women conference, become a LeanIn platform partner, spoken at numerous events and broadened the GlobalNiche network to include women leaders, content creators, social business people and entrepreneurs everywhere. We’re proud to have contributed to, participated in, and added GlobalNiche’s definition and practice to these global life/work movements:

  • every-day entrepreneurial thinking and acting, creative entrepreneurship as a solution for everyone
  • location independence and lifestyle design in populations beyond expats, travelers and life hackers
  • recognition of the importance of digital identity, personal branding, digital footprints and online social networking for personal and professional development
  • re-envisioning the future of work with online collaboration and co-creation
  • the adoption of global communication best practices
  • the tidal wave of online content marketing
  • the rise of the transformational consumer and transformational online communities

Working on GlobalNiche educated us in what it takes to build a business. We’ve gained a new appreciation for what we know, as well as identified gaps in our own knowledge, skills, abilities and experience.

Our early stage founder experience took us into the startup world. We opened and maintained profiles at accelerator and incubator application platforms like Gust.com, Angel.co, and F6s.  We attended founder events, applied to accelerators, got VC training for elevator pitches, learned the investment landscape. We learned about the role of mentors, advisors, and equity positions.

We tried our hand at investor presentations, worked toward that elusive thing called “product-market fit”, learned about choosing vendors, designed logos and website look & feel, investigated shopping cart and affiliate network solutions until we ran screaming in the other direction.

We worked on what seems like a lifetime about brand messaging - writing taglines and elevator pitches on a weekly basis (and still not there yet).

We discovered what it means to be a globally distributed team managing a variety of time zones, test driving collaboration software.

Looking back on all that we’ve achieved and learned, we realize that we’ve reached our 2009 goal of building an online global support alliance. More than that, we developed a curriculum that teaches people the skills they need to do this for themselves.

Now we’re turning the method over -- to you, and to your communities, and to people far beyond those in our current networks -- to let it grow.

2014’s shift toward a community-based movement not only makes the method available to more people but it also allows the founding team to focus on applying what we’ve learned, what we built, and the skills we developed on new projects and in ever wider communities. This is the next chapter for GlobalNiche thinking and methodology. Screen Shot 2014-01-20 at 5.03.33 PM Tara is leaving her position with GlobalNiche. She is putting her strategy and analytical skills to work doing market research for a London-based company and she has been contracted as project manager on an upcoming socio-cultural book about Turkey.

Anastasia continues to lead the GlobalNiche movement by holding the vision and on-going operations. She has taken a community-building position in a new social storytelling startup being incubated at RocketSpace in San Francisco. As a speaker and consultant, this spring she’ll be talking about platform at the Exceptional Women In Publishing conference, and leading a workshop with Tanya about the GlobalNiche Method at Women’s Startup Lab.

Tanya is continuing business development related to the GlobalNiche movement. She is working with female founders/entrepreneurs in Silicon Valley to accelerate their businesses and has also accepted a professorship at Santa Clara University where she’s exploring opportunities to use the GlobalNiche curriculum. She will act as director of the Global Fellows program.

As we shift gears, we’re grateful and proud of what we’ve created together, how the GlobalNiche movement continues to support our growth through the principles we’ve established in the program and using social technology.

And as ever, we appreciate being on this journey with you.

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