thought leadership

Curating My Influences On Entrepreneurship, Global Women Entrepreneurs, & Future Of Work

Screen Shot 2014-01-15 at 12.38.28 PMJust started this curation topic at Scoop.it and I've already got more 100 links of evergreen value and cutting-edge thinking.

I've been harvesting all the links I've been discovering, sharing, posting and discussing for the last couple of years in the dark social of email and private (and some now defunct) discussion settings.

That includes material I discovered and shared over the past four years at my LinkedIn GlobalNiche group, my Facebook Creative Entrepreneurs group, my Facebook GlobalNiche graduates group. I'm also posting my original comments on each of those shares.

Expect more as I pull links from more than a year's worth of postings at Basecamp, a collaborative service I've been using to discuss entrepreneurial issues with my GlobalNiche team members.

If you're interested in these topics and the thinking from around the web that has most influenced me, it's easy to subscribe to the collection in one click over at Scoop.it.

Repurpose (Poorly Performing!) Content To Refresh The Conversation

"I recommend recycling poor-performing posts," suggests social media trainer for entrepreneurs Karen Clark. "Give a post at least a month or more, but by then it is OK to re-post the content, but in another way." I love Karen's advice here.  It's in line with what I am trying to practice with my own content: conserving, reconstructing, evolving, syndicating, and refreshing the conversation. You don't need to reinvent the wheel. Try working with what you've already created. And, just because it didn't catch fire the first time doesn't mean it has no value and no one is interested.

The more you slice and dice the material, and incorporate insights from traffic data, repurposing your content can be a way to split-test headlines, post times, social media services, images and all sorts of other factors that make a difference between engagement and obscurity.

Thought Leadership Leads To Career Independence

A case study in the building of a thought leadership platform by Michael Margolis. I personally have enjoyed watching Michael Margolis grow his thought leadership platform for the past year since I took part in his REINVENTION SUMMIT last November.

"McGyverish", as Linda Janssen referred in the GlobalNiche LinkedIn group to Margolis's approach of leveling up internally, certainly describes the pioneering, recombinant approach we all are taking by using the practices and tools at hand, and incorporating new ones being introduced every day. Staying flexible, and iterating.

 

Masterminding A Grant-Writing Consulting Biz

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group).

Here are my thoughts from one of those sessions, on the topic of a grant-writing consulting biz:

 

If you were to create a blog to sell this skill I imagine you sharing resources, techniques, news about the grant writing process and opportunities. Examples and lessons drawn from your own experiences consulting others. Taking questions from your readers and addressing the answers in a post, all the while very clearly offering your consulting services -- more of the same high value understanding of the field, and personalized attention for the client -- at the end of each post, in the side bar. Offering a teleclass on the basics of grant writing. selling small ebooks with up-to-date resources and your guidance on various elements of grantwriting, and considerations for different sectors.

I bet you could knock out 20 topics you'd want to cover in a blog series, and that would get you very well started. try making a list of catchy headlines to peg the subject matter... "Grants, in this economy?!" "The secret of getting a grant" etc.

I'm not familiar with the territory but you might like to distinguish yourself from the other grant writing consultants out there -- so a bit of research to see what they're doing and how you might like to approach it differently. what you know/care about that they don't. personally, i'd love to see you bring a little of your personality to this business -- if it's at all possible. Who needs dry info when they can get a little zing with solid advice? It could be simply in the language you use to talk to your readers about what might be a dry subject.

I would love to learn more about grants *I* could get! Bet we all would. You could be the cool educator of your audience. How about targeting the audience you already have -- and help them find grants to do the work they love -- rather than splitting off to service a different group of people?

Twitter's High Barrier To Entry Makes It Worthless For People Who Don't Figure Out How Best To Use It

On a travel and lifestyle site I described Twitter this way: Twitter has a high barrier to entry and if you don't put in the time to figure out how best to use it, it just might be worthless.

For me it's a revelation and has absolutely changed my life in the year I've been using it for mindcasting. I'm now the #3 Twitterer in Istanbul!

I've virtually attended conferences around the world, gone to business school, gotten up to speed on my industry, and find *invaluable* the opportunity to connect trending thought across a slew of fields, learning and engaging alongside the top thinkers in innovation, healing, social media, sustainability, you name it.

If you're an intellectual Twitter is fabulous.

Mastodon