Mashable Lifestyle Features My Social Media Advice To College Students Applying To Grad School

Thanks Mashable Lifestyle -- part of the Mashable news site for the connected generation, one of the largest blogs on the Internet-- for featuring my social media advice to college students in your new weekly Twitter chat on the digital life!

Other guidance for college students applying I shared during the live tweeted #mashadvice column this week:

• demo via social media (activities, blogs, commentary) strengths you'd include in your application
• besides showing interest in a topic via social, also show *engagement* (what you DO about it)
• Twitter, LI, any service: what's findable should reflect you/path you're on, match up w/what you present in applications
• think about using Pinterest to create portfolios of your work (actual, or imagined-future), curate your vision
• photos can be used as complement: to create atmosphere, demo aesthetic, show history

Repurpose (Poorly Performing!) Content To Refresh The Conversation

"I recommend recycling poor-performing posts," suggests social media trainer for entrepreneurs Karen Clark. "Give a post at least a month or more, but by then it is OK to re-post the content, but in another way." I love Karen's advice here.  It's in line with what I am trying to practice with my own content: conserving, reconstructing, evolving, syndicating, and refreshing the conversation. You don't need to reinvent the wheel. Try working with what you've already created. And, just because it didn't catch fire the first time doesn't mean it has no value and no one is interested.

The more you slice and dice the material, and incorporate insights from traffic data, repurposing your content can be a way to split-test headlines, post times, social media services, images and all sorts of other factors that make a difference between engagement and obscurity.