Is Marketing Yourself As A Brand Right For Your Career?

"Personal branding is the practice of people marketing themselves and their careers as brands. Is this right for your career?" asks 85 Broads, the high-powered global women’s network, on its Facebook page today. My answer:

It seems like the question should be "what possible reason could you have for not being a distinct, knowable, findable professional entity?"

Social media strategist Tara Hunt replied too, and said "I owe the lion's share of my career success to personal branding", despite struggling with the term and being criticized for her self-promotion.

I think Tara Hunt's right that personal branding is a loaded term and the act of it doesn't come easily for women, nor does becoming visible always bring positive attention for women.

But none of that makes it less a valuable, meaningful, self-actualizing way to operate.

The Bellyflops of Social Media Mismanagement

On the precipice of war, overreaching false cosmopolitanism continues. Plus, parents plan for unsustainable digital abstinence.

The overreaching false cosmopolitanism continues. Read my sadly-still-fresh take here.

Today the Kenneth Cole Twitter account tweeted something thoughtless about "Boots on the ground" or not, don't forget about sandals and loafers.

Nope.

Boots on the ground are soldiers going to war  possibly to be maimed or killed, and to wreak havoc on the lives of others. The precipice of war is not an opportunity to remind people you make loafers.

Feels like deja vu for Cole. Because it is. The brand flopped just like this in 2011.

At that time I made the connection between global mishaps of high profile brands and the false cosmopolitanism we’re all suffering

There was Groupon’s SuperBowl ad fiasco, when the company attempted to mix consumerism with sensitive political, environmental, cultural, economic and social issues, and the Kenneth Cole Twitter debacle which appeared to make light of unrest in Cairo.

In 2010, I wrote about earlier instances of the phenomenon of false cosmopolitanism, inspired by Ethan Zuckerman and Jen Stefanotti's work on the topic.

We've got a culture problem on our hands. Access to the worldwide web makes us imagine we’re global thinkers. But we’re not. Not even close.

In order to truly be global thinkers, we’d have to be xenophiles, actively and constantly bridging cultures, immersed and knowledgeable about multiple worlds.

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

This “xeno-confusion” is happening more often in the virtual realm, with higher and higher stakes.

Today’s other big story of social media mismanagement has been swiftly answered by Alexandra Samuel of Love Your Life Online. It falls into the category of unsustainable digital abstinence to solve problems that may crop up in the future.

"Don't be scared to Facebook your kids," she responds to Amy Webb's piece at Slate "We Post Nothing About Our Daughter Online."

Samuel writes: "Parenthood is such a central experience that there’s no way to cut it out of your online life without profoundly compromising your own ability to have authentic, meaningful connections online."

That’s exactly right. Plus, digital abstinence doesn’t prepare you for the world your child will grow up in.

How are you preparing yourself for a wider world?

If No One In Your Industry Thinks Online Presence Is Important, Could That Be Your Competitive Advantage?

If people in your particular career field or industry don't 'do' meaningful/extensive/basic social media do you think you might make it your competitive advantage?

If no, why not?

I ask because I've been adding to the GlobalNiche homepage the reasons people don't invest in their online presence, and that's one I hear from a lot of people. The people around them aren't doing it.

Something to consider: you might be mistaken about this perception that no one else in your life is doing it. If you're not online in expansive ways you probably aren't in a position to gauge if other people are.

Do any of these reasons sound familiar to you?

• DON'T KNOW WHERE TO START
• NOTHING OF INTEREST OUT THERE FOR ME
• I'M HESITANT TO BECOME VISIBLE
• DON'T WANT TO BE EGOTISTICAL & TALK ABOUT MYSELF
• NO CONNECTION BETWEEN WHAT I DO ONLINE & EFFECTS OFFLINE
• MY OPPORTUNITIES COME FROM CONNECTIONS I ALREADY HAVE
• I'M CONFUSED ABOUT OWNING MY ONLINE PRESENCE
• CAN'T AFFORD TO MAKE MISTAKES ONLINE 
• I'M NOT A CREATIVE/TECHY/SOCIAL PERSON
• DON'T WANT TO BLOG OR JOIN A BUNCH OF SITES
• JUST USE SOCIAL MEDIA FOR ENTERTAINMENT
• MY CONTACTS ALREADY KNOW ALL ABOUT ME
• TOO EARLY OR LATE IN MY CAREER OR LIFE TO GET STARTED
• FEEL THE NEED TO BE ONLINE *LESS* NOT *MORE*
• IT'S JUST ONE MORE THING TO DO
• I'M NOT ACCOMPLISHED ENOUGH TO GO PUBLIC
• WAITING TO BE PUBLISHED/DISCOVERED/HIRED/INVITED
• PLAN TO DO IT RIGHT WHEN I NEED IT
• CAN'T RISK HAVING MY WORK STOLEN
• TAKES AWAY TIME FROM MY WORK/FAMILY/RELAXATION
• MY CUSTOMERS/FRIENDS/COLLEAGUES AREN'T ON WEB
• DON'T KNOW IF I HAVE ASSETS NOR HOW TO USE THEM ONLINE
• UNCLEAR ABOUT MY SERIOUS PURPOSE ONLINE 
• DON'T WANT TO MIX MY WORK & PRIVATE LIFE
• DON'T WANT TO ANNOY MY CONTACTS BY POSTING A LOT
• NO ONE AROUND ME IS DOING IT
• ADVISED TO WAIT UNTIL VALUE OF SOCIAL MEDIA IS FIGURED OUT
• NO ONE IN MY INDUSTRY THINKS IT'S IMPORTANT
• CAN'T MANAGE IT ALL BY MYSELF

Consider getting started anyway.

Media Empire Building For Women, What We Can Use Our Platform For & Why We Need To

Regarding an on-going kerfuffle in an area I follow pretty closely (media & journalism plus gender disparities in those fields), this post by magazine editor and journalist Ann Friedman on media empire building has a lot of lessons in it for those of us building platforms and what we can use them for, and why we need to.

We need them for leverage, if we're thinking bigger or one day will. We need them as evidence. If we're women, many of whom are relegated to supporting roles in our fields, we need our own platforms to grow strong as marquee figures.

"I’m doing pretty well at building a following for my work that’s mine alone, not reliant on the individual outlets I write for. But I’ve never approached a publisher or editor-in-chief to ask for my own vertical, or the funding to create my own mini-empire."

When she decides to pitch a funder to finance her own media empire, Friedman writes, "There will be footnotes about my own Twitter following and the number of newsletter subscribers I have and my proven ability to cultivate a strong editorial voice."

Learn How To Curate Your Various Social Web Networks To Deliver Value

The entrepreneur-turned-venture capitalist Mark Suster tweeted  Why I Unfollowed You On Twitter, a blog post by Ian Rogers of Topspin. "I want Twitter to be for news and information from trusted sources. My dream is that I open Twitter and can quickly consume 15-20 interesting stories from around the Web, curated for me by people who know how to sort the wheat from the chaff. I want high signal, low noise."

He plans to follow people he actually knows on Facebook, and professional contacts at LinkedIn.

It's exactly what I've been saying for years: curate your various social web networks to deliver value.

Deriving value is a function of what the network and platform does best, and who you know (of) and who you want to know and what you want to know about.

That includes not following friends or other known entities on Twitter unless what they tweet is justifiably interesting to you.

It's been my policy on Twitter for the past five years. In fact, I rarely follow newcomers on Twitter -- even if they're a personality I find extremely intriguing because I recognize there's a learning curve and it can take a VERY long time before a person starts tweeting value.

I'll follow later since a timeline filled with irrelevancies is not what I'm looking for right now, or ever. I also use Twitter lists to store potential accounts to follow in my main feed.

Your Network Is Your Net Worth By Porter Gale

Fun morning at the Social Media Breakfast East Bay Meetup. My GlobalNiche team member Tanya Monsef Bunger and I were at the headquarters of Lithium to meet former Virgin America marketing head Porter Gale talk about her new book Your Network is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness.

Porter gave us all free copies of her book because she knows influencers when she sees them.

Takeaways:

Smaller degrees of separation with social tech users (only 2 or 3 degrees separate us from each other now) + larger spheres of influence = accelerated networks.

That's only going to increase with upgrades in the technology, said Porter.

And, I would add -->  upgrades in how we're using the existing and coming technology. We the users are going to make the most difference in how accelerated our networks become. It's about that whole connected divide conundrum.

And, basically, since all good things come through our network (in a tough economy more jobs are landed through internal referrals) and we're now relating to people based on online personas, it's imperative to take online network building seriously --  and our online personal brand as the valuable evolving key that it is.

That's pretty much my mantra too, as you may have guessed. Porter's speaking my language.

I came to it very differently than she did in corporate marketing. I was using online presence, personal branding and global community building as a survival skill during my 14 years as an expatriate, and tapped my entertainment industry & media background to arrive at content marketing as a method. But here we are, on the same page.

Use Social Platforms As Your Web-Wide Contact Book

No more address books. No more contact files. Here's something I've been doing for years. It's a way to organically grow your networks online, increase ambient awareness of people you've run across in person, AND keep entropic clutter to a minimum. Take that inert stack of biz cards on your desk. You're hoarding them to contact those folks when the need arises, or when all your ducks are in a row, or something. You're waiting for the day the cards will work -- but don't wait.

Find and connect on (multiple) social sites with each of them. Toss the cards.

Believe that you will be able to find these people without the physical card. Believe that you don't actually need their phone number or fax or street address -- it's all findable!

(Flipside: make your own contact details findable by the people you want to be found by. That's a settings issue at your profiles.)

Know that by connecting* with these acquaintances ambiently via online networks, you're taking a small action that will help bring them closer for mutual benefit now, and in the future.

You're now starting to use social platforms like a web-wide contact book.

*And if you freak at the thought of requesting a low-pressure connection online at the most appropriate sites, then how were you intending to reach out to this person in the future when you actually have something to ask or propose?

Putting A Global Entrepreneur's Priorities Thru The LUXr Molecule

Pleased to take part today in user testing at LUXr which builds practical tools for today's global entrepreneurs.

I tested product designer Kate Rutter's priority-clarifying tool The Molecule, supplying factors from my work with the GlobalNiche startup.

The idea is that you do this exercise on a weekly or daily basis to help you better focus your energies and efforts. As you can imagine, there's usually more than one answer for each of those atoms of PEOPLE, PROBLEM, SOLUTION, but on any given day, the elements that you find most compelling are the ones you need to push forward (by not acting on the other ones!).

Shared Worst Business Advice In Spark Minute Video At Women 2.0 Founder Friday

Happy to contribute to this Spark Minute video taken at Women 2.0's Founder Friday at Google headquarters in San Francisco where producer David Spark asked attendees, "What’s the worst business advice you’ve ever received?"

My answer: "Incorporate in Wyoming."

Why's that bad advice for a new entrepreneur?

Because however well-meaning and forward-looking and clever the suggestion may be, it practically precludes getting investment if you're operating, like I am, in California.

It's just too avant garde. Out of the ordinary.

Investors aren't going to do extra legwork to educate themselves on the rule of law in a state they're not familiar with.

Faced with an unknown entity, investors (and other people you want to work with) will simply pass.

For whatever special benefits you might reap incorporating in Wyoming (less complex filing with the least administration costs, taxes, and state oversight were the main reasons), you make your enterprise too much of a puzzle for just about everyone else you hope to deal with. That's a hidden cost of being unconventional.

Thanks to David Raynor of Accelerate Legal for putting this into perspective for me at the reception of Catapult 2013, a conference about 21st legal career tools where we both were speakers.

Ex-Wired Editor Arikia Millikan Launches LadyBits Media Group For Tech-Savvy Women

Glad to attend the San Francisco launch by Arikia Millikan, who's on a global trajectory since leaving Wired magazine. The evening cosponsored by Michael Gold at TechDrinkUp and Christian Perry of SFBeta at Monarch (yes, that's a trapeze above the bar) introduced a new media group founded by Millikan where tech-savvy women create the content they want to consume.

As Millikan describes it, LadyBits is a collective of tech journalists and a media experiment to source, commission and edit writing of interest to tech-savvy women -- a new layer between the writers and the publishing venues (which mostly serve the interests of tech-savvy men).

You can expect a curated collection of "literary musings about technology, science, business, culture, sex, and politics by writers who actively engage in intelligent discourse about how technology is shaping the future of our civilization".

I'll be contributing to LadyBits, which you can see here at Medium: LadyBits On Medium. They'll also be expanding all over the web, including at Refinery 29 and Popular Science.

Making This Site A Reconstruction Blog

This portfolio site is the #1 Google result for my name. This month I've started a reconstruction blog here.

It's going to be the blog that would have existed if I'd known then what I know now.

...if I'd been telling my personal and pro story all along with today's perspective on where it leads, and what matters.

Few little edits, but mostly going in as it already exists. Later I'll start linking all the pieces together, and developing further some of the content.

I'm also pulling together my material that's been scattered around the web, plus adding unseen pieces that germinated in the dark social of email, and in general, bringing out unpublished and otherwise fallow pieces of all kinds.

I'm thinking it'll be a way to refresh my own interest, and, with the help of web search, eventually connect me with others who are interested in those topics or treatments. They may even be future collaborators to bring the work to fruition. A public filing cabinet of sorts.

Have you tried this, or another retrospective approach to building a blog?

Update: Social media marketing pioneer Chris Abraham posted this related and detailed suggestion to "Fill in your entire social media and blog history", July 26, 2013.

"Spend this week digging through memories predating the moment you joined the online conversation and start posting them," Abraham writes.

Becoming Media Literate

Saw someone on Facebook bemoaning how "the entire internet" fell for the claim that the Turkish government was using "agent orange" against its citizens in the Gezi Park uprising.

The spread of mistruths is not a reason to distrust everything you see reported on social media (nor to decry it as a "menace to society"). It's a reason to do better about parsing the information and its sources.

Just like threatening chain letters and Bigfoot hoaxes, we're supposed to grow out of this kind of dupedom.

I see the growth taking place before my eyes in the Turkish use of social media. It helps to have skillful journalistic people covering the news. (Here's a new Twitter list of English language tweeters on Turkish current events by cultural journalist Robyn Eckhardt for a one-click follow of 20+ accounts. Here's my Turkey protests Twitter list with more than 80.)

The first mention of agent orange I saw was associated with the debunking of that claim, on the twitter feed of NPR's Andy Carvin.

Becoming (social) media literate is a process, and especially messy in a crisis.

But many people have already been through major crises while using social media (for instance, Carvin pioneered the crowdsourcing of citizen journalism during the Arab Spring as I, Jillian York of Global Voices and TIME pointed out in April 2011), so to portray us all as rubes -- and social media as "untrustworthy" -- is inaccurate.

Social media is a tool. It's up to us to use it wisely. As web anthropologist Stowe Boyd says, "The single most important decision we make in a connected world is who to follow."

Repurpose (Poorly Performing!) Content To Refresh The Conversation

"I recommend recycling poor-performing posts," suggests social media trainer for entrepreneurs Karen Clark. "Give a post at least a month or more, but by then it is OK to re-post the content, but in another way." I love Karen's advice here.  It's in line with what I am trying to practice with my own content: conserving, reconstructing, evolving, syndicating, and refreshing the conversation. You don't need to reinvent the wheel. Try working with what you've already created. And, just because it didn't catch fire the first time doesn't mean it has no value and no one is interested.

The more you slice and dice the material, and incorporate insights from traffic data, repurposing your content can be a way to split-test headlines, post times, social media services, images and all sorts of other factors that make a difference between engagement and obscurity.

Being An Advanced Oddity: Between A Rock & A Hard Place

Here's a conundrum I've been discussing with potential business mentors as we try to find ground where we might meet.

Being the advanced oddity that I am -- that is, an independent scholar and entrepreneur on my own evolving path -- when I seek out specific help from established/establishment entities, I meet resistance to my very own realities.

I told the regional head of a national businesswomen's organization recently that my combination of being way out ahead in my thinking and operations yet a fledgling in business seems not to compute for most organizations with resources.

I may be a startup but I've got 25 years of professional and personal experience. I'm the age of people with established businesses but I don't particularly want to backtrack to become resonant with them, or adopt dying practices or conventions in the process of being disrupted.

So, receiving training on how to be professional or being moved by perks like "can bring your dog to the office" or recognizing myself in the accelerator organization's language of f-bombs or "join the movement, dude" (which is what international digital agency Unison.net's career page used to say), are not really in alignment with the kind of support I need.

On the other hand, more mature cultures of support I gravitate toward often ask for benchmarks I am nowhere near, like "$2M in revenue" and don't yet value (to judge from their own operations) many operational strengths I bring, nor necessarily grasp my outsider, international perspective.

And I note other rock and hard place factors I'm dealing with. I'll go into them more deeply another day but here are big ones: working around and with tech but not offering a "tech solution"; and being global in focus but not considering "global = somewhere outside America".

Still looking for the mature, forward-operating, early-stage business resources out there best suited for global women entrepreneurs.

Blueprint For Building Global Community With Free Web Tech

When the Global Women's Leadership Alliance announced a brainstorming challenge* to gather ideas about how to create a platform for five million women change agents, my partner Tara Agacayak & I were excited to share what we’ve learned about using technology to build global community over the past four years. We've experienced that the way to impact change is with an activated global community connected through social web technology.

Our biggest lessons for creating an activated global community are that people need

1. synchronous and asynchronous ways to gather
2. prompting and encouragement to do so
3. a way to get to know one another
4. a common purpose for gathering

See GlobalNiche's blueprint for building global community using free web-based technology (G+! YouTube! Linqto!).

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*This challenge was also sponsored by Global Fund for Women, Global Leadership Advancement Center at San Jose State University, Mills College, Monterey Institute of International Studies, Public Health Institute, World Pulse, and Salzburg Global Seminar at San Jose State University.

Switching From Hosting Conversation To Bringing Your Own Tools To Market

I get this. It's what I am experimenting with moving from Expat Harem book and blog to GlobalNiche's methodology for being a global citizen.

On the GlobalNiche Bookshelf: Global Dexterity. Reinventing You. The Impact Equation.

Building your global niche is a 21st century skill. For work. For life.

International business, human resources, the future of life & work bestsellers and new releases from Harvard Biz Review are stacking up on our bookshelf at Pinterest.

Finding cultural effectiveness. Career reinvention through social media and your own content. Achieving impact via your platform and social networks. Adopting an entrepreneurial mindset.

These are all GlobalNiche mainstays going mainstream. Click here to tweet about this.

What does it mean to be a global worker and a true "citizen of the world" today? asks author Andy Molinsky in Global Dexterity: How to Adapt Your Behavior across Cultures without Losing Yourself in the Process.

It means you're able to adapt your behavior to conform to new cultural contexts without losing your authentic self.

"Not only is this difficult, it's a frightening prospect for most people and something completely outside their comfort zone," writes Molinsky, an associate professor at Brandeis University's International Business School. He straddles the psychology and organizational behavior departments.

"What's needed now," he claims, "is a critical new skill: global dexterity."

Global dexterity? It's what we do here.

This critical 21st century skill is exactly what we've been pioneering at GlobalNiche and expat+HAREM group blog and the Expat Harem book before it, as we have striven to make the limbo state and high cultural stakes of expatriate life a strength instead of a weakness. How to navigate your surroundings in culturally appropriate ways while also honoring the truth of who you are. That's global dexterity. Thanks to Andy Molinsky for the term. Back in 2009 we couldn't find many people talking about it at all, so we came up with our own term: "psychic location independence."

At GlobalNiche we've also come to the conclusion that this approach to a dexterous, global version of yourself  increasingly works for people everywhere, whether you're 'actually global' or not. You might be in your own backyard and need to navigate your surroundings in culturally appropriate ways and have your own, distinct truth to honor. You might not have a passport but can still benefit from becoming a global operative. In fact, being globally aware and globally functional has become an imperative in today's connected world.

"Use social media to build connections" is one of seven steps branding expert Dorrie Clark lays out to reinvent yourself professionally, in  Reinventing You: Define Your Brand, Imagine Your Future.

"Show what you know" is another of Clark's steps. She suggests you use your content to show the world what you care about.

Again, sound familiar? It should. Using your content online and off to get where you want to go is exactly how you build your global niche. It's why the GlobalNiche program at its heart is about content strategy. Your content and your online presence is the key to creating your place in the world.

Another title that is particularly useful for people building online presences to reach offline goals is The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan and Julien Smith. Brogan is a favorite of ours here at GlobalNiche.

The impact of our ideas is a function of the quality and similarity-but-distinction of the ideas, our ability to reach people and be understood, trusted, appreciated.

Impact = C x (R + E + A + T + E)

C = Contrast – having ideas similar to existing ideas, yet different enough to stand out

R = Reach – connecting higher numbers of people to your idea

E = Exposure – knowing how frequently you connect people to your ideas

A = Articulation – ensuring that your ideas are easily understood

T = Trust – based on multiple factors, such as credibility and reliability

E = Echo – connecting to your community in a personal way

As Brogan explained in a fun January 2013 Twitter chat I participated in (#BizBookChat a virtual book club for the actionable books community by Alyssa Burkus), "The Impact Equation is about how to turn your goals into ideas, & how to get those ideas absorbed and actions taken."

To build a platform, Brogan says, "you've got to find how you can best tell the story and where you can reach the people you hope to reach."

"Start where you are," Brogan counseled us in the fast-moving Twitter chat. "But look for growth. Move your chips to the next table. Strive to reach who you need to reach."

Start where you are. That's your only option. Oh, and start your evolution today.

Evolution is exactly what Nacie Carson urges in The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life. The Portfolio.com blogger and founder of TheLifeUncommon.net says it's your best bet in today's high-pressure economy.

Traditional career strategies spell professional extinction, she writes, but the fluid new gig economy offers tremendous potential for anyone willing to adapt.

Carson's five steps for ensuring professional success are all part of the GlobalNiche mindset and skill set.

• Adopt a gig mindset.
• Identify your value.
• Cultivate your skills.
• Nurture your social network.
• Harness your entrepreneurial energy.

Among many other notable titles on the shelf about navigating the world today is Mitch Joel's Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. I hope to tackle this sometime soon. In the meantime, tell us which books on your shelf echo these 21st century life and work skills.

Using Pinterest As An Author

Literary agent Amanda Luedeke posted at Jane Friedman's blog about using Pinterest as an author. Here's how I use Pinterest as an author.

I have a board for a memoir WIP which is a way to keep it active as a project (and something others can peek into the themes of) even when I am not writing.

Here's what I pin.

Comparable titles. Images of people who remind me of characters. Expressions and sayings that capture major themes. Images that capture what it feels like to be writing the book.

I have pinned news items and fashion pictures that would be of interest to my subject (my best friend, who's deceased).

I have pins of settings in the story, and figures she liked and things she'd be interested in today.

In this way, the project is alive. The subject is alive. The whole thing can be interacted with, now, before it has been published.

And, the transmedia storytelling is taking place right now.

Being A Year Ahead Of GigaOm On Future Of Communication

Mathew Ingram of the emerging tech & disruption of media site GigaOm.com tackles a topic close to my heart in his column today: "The Future Of Online Etiquette Is Already Here, It's Just Unevenly Distributed". Ingram comes to the same conclusion we arrived at in our GlobalNiche webchat series more than a year ago with our guest speaker and world citizen, international worker and multidisciplinary strategy consultant Shefaly Yogendra on Communication Styles of Mobile Progressives.

In that hour-long live discussion (listen to the recording at the link!) we asked,

Do your friends and family and colleagues think you enter an 'international cone of silence' when you leave their physical sphere?

Out of sight, out of reach. Apparently, that’s how our global existence sometimes feels to people who aren’t in the habit of connecting every which way like we’ve grown used to doing. Someone left me a message on my new American phone line  in 2012 saying “I’ve been waiting 10 years to talk to you” — yet I know I’m more connected now than ever.

The GlobalNiche community talked about this literal and figurative disconnect, and how forward-looking, world-flung types like us can maintain our connections across vast geographical — and perceptual and behavioral — divides.

Our conclusion, which GigaOm just got to?

The more progressive party has to communicate with people where they exist, and that may be somewhere in the past.

Talking 21st Century Tools For Legal Careers

In April I'll be speaking to female law students and young lawyers about taking control of their career with the help of an intentional online presence. The event is a new 21st century legal skills conference launched by Alison Monahan of The Girl’s Guide to Law School and Law School Toolbox and Lee Burgess of Amicus Tutoring. Along with Adrian Lurssen of JD Supra and Titilayo Tinubu of  JD Job Coach, I'll be a member of a Catapult 2013 workshop about using social media and online publishing to develop your career, build your personal brand, and expand your networks.

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Read my follow up of the conference, "Lawyers Online: The Merits of Taking Calculated Risks" and the handout I made for my social media workshop.