GigaOm

Being A Year Ahead Of GigaOm On Future Of Communication

Mathew Ingram of the emerging tech & disruption of media site GigaOm.com tackles a topic close to my heart in his column today: "The Future Of Online Etiquette Is Already Here, It's Just Unevenly Distributed". Ingram comes to the same conclusion we arrived at in our GlobalNiche webchat series more than a year ago with our guest speaker and world citizen, international worker and multidisciplinary strategy consultant Shefaly Yogendra on Communication Styles of Mobile Progressives.

In that hour-long live discussion (listen to the recording at the link!) we asked,

Do your friends and family and colleagues think you enter an 'international cone of silence' when you leave their physical sphere?

 

Out of sight, out of reach. Apparently, that’s how our global existence sometimes feels to people who aren’t in the habit of connecting every which way like we’ve grown used to doing. Someone left me a message on my new American phone line  in 2012 saying “I’ve been waiting 10 years to talk to you” — yet I know I’m more connected now than ever.

The GlobalNiche community talked about this literal and figurative disconnect, and how forward-looking, world-flung types like us can maintain our connections across vast geographical — and perceptual and behavioral — divides.

Our conclusion, which GigaOm just got to?

The more progressive party has to communicate with people where they exist, and that may be somewhere in the past.

 

Measuring Social Media Influence: Klout & Empire Avenue

In the GlobalNiche LinkedIn group, designer and writer Catherine Salter Bayar shared this piece from the New York Times -- "Got Twitter? What's Your Influence Score"  -- and asked the group if we've looked at Klout. I said that I took a look this week (actually checked out Klout a while back -- so now I have an OG badge there....as far as I know "OG" stands for "original gangster" so I'm not sure what they could possibly mean by it, ha)

There are strangenesses, like their claim I am influenced by @GigaOm, which is an account I don't even follow.

Most interesting to me is the STYLE matrix: Today I'm a "broadcaster", yesterday I was a "specialist" and I'd like to be a "tastemaker" like @brainpicker. The change in my score (today is 62) must be due to some large retweets I got today on topics other than the narrow ones they ascribe to me). What models do you aspire to on Twitter and where are they in the matrix of your followed accounts?

Writer and artist Rose Deniz said, "My Klout score is erratic, too, so I don't put a lot of emphasis on it in terms of influence, and I do notice that it's fluid based on your activity level - how sensitive it is to daily fluxes, I don't know."

"I've found Empire Avenue to be a better indicator (and more interesting) - it just tracks more stuff," responded global marketing strategist Kirsten Weiss.

"I think any sort of measurement system is bound to be full of flaws," said social media educator Charlene Kingston.

"At first glance, not sure I love Empire Avenue's verbiage - banking terms repel more than attract me," said Catherine Bayar.

 

 

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