I’m thrilled and honored to be featured in Chantal Panozzo’s WriterAbroad Interview series.
I join fellow expat and global nomad authors like the Petite Anglaise blogger-turned-novelist Catherine Sanderson in France, veteran Expat Expert publisher Robin Pascoe, Maya “The New Global Student” Frost in Argentina, and Alan Paul, the Wall Street Journal’s “The Expat Life” columnist based in China.
Chantal -- an American in Switzerland whose work appears in the dysfunctional family Chicken Soup anthology with mine, and guest posted last week at expat+HAREM -- asks how to connect with a reading audience back home.
People abroad have often turned to writing when other options for work and expression were limited. It tends to be a location-independent profession and pasttime.
Technology and the times now challenge writers abroad to do even more. Because we can -- and must.
We can make a bigger impact with less resources. Plus, even if we wanted to, we can no longer depend solely on high-barrier traditional routes. We writers are now producers, and directors, and engineers of content.
Revisiting all my entertainment projects in development in this new light: how to tell the story of my ‘forensic memoir of friendship’ using 25-years worth of multimedia? Can two screenplays be converted to enhanced ebooks for iPhone or iPad -- incorporating images, sound, text -- or even made into a graphic novel?
What recent technology or industry shift both lowers a traditional barrier for you and raises your game?
A round up of my quotes from interviews, profiles and articles by or about me that keep coming back.
"Expat Harem women are challenged to redefine their lives, definitions of spirituality, femininity, sensuality and self."
-- introduction to Tales from the Expat Harem, with Jennifer Eaton Gökmen, 2005
THE NEGOTIATION OF FOREIGN WOMEN IN TURKEY:Commitment Now asks: "Do you think many of the foreign women who have made Turkey their home have found that their adjustments are one-way?"
Anastasia: "Not in my life or for most foreign women I know. If anything we’re in a constant state of negotiating which way the street is going at any given time to accommodate both our instincts and those of the people around us.
"There's a huge spectrum of society in Turkey, all with their own quotients of modernity and comfort with Western traditions. My Turkish family is secular, modern to the point of being trendy, and highly Europeanized."
-- travel author interview with Commitment Now, 2009
TURKEY'S BOND OF METAMORPHOSIS WITH THE EXPAT HAREM: "Foreign women on Turkish soil are neither what nor who they used to be, yet not fully transformed by their brush with Turkey. Aligned in their ever-shifting contexts, both Turkey and the expatriate share a bond of constant metamorphosis.
THE DAMAGING CULTURAL FACTOR SEX TOURISTS EXPORT: "Writing from the sex-toured Near East, the damaging potential of each disposable liaison is empirical evidence that Western culture is morally corrupt. One forgettable fling has the power to affect systems far larger than the person, family, village or region which witnessed and absorbed the behavior.
"The environment of sexual predation many Western women face overseas is also bound to be heightened by the wanton and culturally inappropriate choices of 'sex pilgrims'.
"Travelers and expatriates striving to modulate their behavior to find social acceptance with native friends, families and colleagues must struggle to differentiate themselves from sexual opportunists who don't have to lie in the messy bed they've made."
-- book review of Romance on the Road: Traveling Women Who Love Foreign Men, Perceptive Travel, 7/06
ON THE PARALLEL IDENTITY STRUGGLES OF TURKEY, AND GLOBAL NOMADS: “Turkey is asking itself some of the world’s most difficult questions these days,” said Ashman, comparing the nation’s quest with her own identity issues as a global nomad and the questions central to her work. “Expat Harem asked 30 foreign women what modern Turkey taught them about themselves.
"Turkey as a crucible of the self, a mirror on our own possibilities as citizens of the world.
"We chose tonight’s topic because it is relevant to Global Nomads who are concerned with the concepts of personal identity, community and belonging, and the balance of cultural influences that can sometimes be at odds.”
EXPATS' AGILE AND UNIQUE NATURE IS KEY TO SUCCESS ABROAD: "Being an expatriate you’re naturally a person in transition. Your worst days can leave you feeling unmoored, and alienated. Your best days bring a sense of your agile nature and the qualities that make you unique from the people who surround you and the people back home.
"Working toward an understanding of what it will take for you to feel your best in your environment is extremely worthwhile.
"Your answers perfectly define you and the more closely they are incorporated into your business plans the better chance you have of career success abroad."
-- Tales from an Expat Writer, Career by Choice: personal branding for professional success abroad, 3/08/09
EXPATRIATISM AS FOURTH GENERATION IMMIGRATION: "Being an expat to me may be more akin to someone who simply isn’t living where they started. I’m just farther away. I guess you could say I’m a fourth generation immigrant, since my parents and their parents and their parents before them all left their homelands or their cities in search of better opportunities in the west. Coming to Europe completes that loop for my family.
"When I'm slathering Mediterranean olive oil on a wild arugula salad I am enjoying something a distant ancestor once did but that my closer relatives did not, as they served Spam in Chicago and tofu taco salad in California."
-- Tales from an Expat Writer, Career by Choice: personal branding for professional success abroad, 3/08/09
ON PUBLISHING AND THE DIGITAL WORLD CITIZEN: "Geographic disadvantage demands I compete in my home market virtually...and my global audience is now virtual.
"I’m shifting to new school thinking in distribution, promotion, and sales.
"Internet access equalized my ‘90s expat reality. Now Twitter closes the professional morass as Tweetdeck columns resonate thought leadership across publishing, technology, and marketing. I’ve got Web 3.0 plans for my second book not only because as a contemporary author abroad I must connect with readers and offer dynamic interaction with the material, but because as a digital citizen I can."
SOCIAL MEDIA ERASES THE TRADITIONAL DISADVANTAGES OF EXPATRIATISM: "Social media affords expats location-independence (work where you are and where you'll go), self-actualization (be an expert in whatever you choose), language (communicate in your preferred tongue), and flexibility (time and location become irrelevant).
"You can be current, involved, and a player in your field thanks to the new platforms. Once upon a time we expats were disconnected from our bases of operation that our countrymen back home had available to them.
"Now, the divide is digital. Virtual. Non-existent for the expat who makes use of technology."
WRITERS ABROAD BUILD NETWORK FOR NEW ROLE AS CONTENT ENGINEERS: "Reach beyond readers, other writers and even publishing folk. Seek out thought leaders in marketing, interactive tech people, small business owners and creative entrepreneurs. These are all fields that a contemporary author and content producer is entering whether she knows it or not.
"I’ve been revisiting all my projects to see how I can bring them to life in the most current way -- in terms of technology and distribution distinct from the low-percentage, high-barrier traditional paths.
"Writers are now producers, and directors, and engineers of content."
THE 'PROBLEM' OF GLOBAL CITIZENSHIP -- AN IDENTITY SUSPENDED BETWEEN MULTIPLE WORLDS -- CAN BE A SOLUTION FOR 21st CENTURY WOMEN: "We often dream about a spot where *our* kind of people live, where we can lead *our* chosen lifestyle.
"Today the bittersweet psychic limbo of global citizenship frees the multifaceted woman. Frees us to bond around common interest. Experience. World view.
"Through the digital nomadism pioneered by location independent people and use of self-actualizing social media, we can now operate independently of where we live and tap into a sense of ourselves both unique and as big as we can be."
-- She's Next digital media series, inspiring 60 second video interviews to cultivate happiness and leadership in 21st century women, 10/28/10
ASTUTE PORTFOLIO BUILDING: "I knew I could benefit from a more professional approach to the craft.
"[When I pitched a profile to the Village Voice I ended up publishing] a profile/book review/event announcement -- the managing editor’s hybrid idea when I emphasized the curating work my multimedia poet interviewee was doing at St. Mark’s Poetry Project, and an upcoming performance there of a new Brion Gysin book.
"If an editor was gracious enough to tell me exactly what he could use all I needed to do was accept the challenge."
HISTORICAL TRAVELOGUE CAN HELP FIND YOUR PLACE: "Long-term travelers, expatriates and global citizens often struggle to make sense of life's evolutions abroad, as well as find meaningful access to their new surroundings. Whether I'm simply passing through, or putting down roots in a place, I've come to crave a certain type of book.
"Historical travelogue and portraits of adventurous women travelers who came before me often helps connect me to the land, and remind me of the transformative tradition of female travel."
Today Tara Agacayak and I are conducting a workshop for the members of the PAWI professional network.
We'll be demonstrating how to use Twitter and talking about next steps.
Of particular interest to foreign national professional women, we'll emphasize how to tap into like-minded, interested communities for your own personal and professional purposes.
I've been thinking about magic. Even though I'm reading Joan Didion's memoir about the year she spent pondering how she might reverse her husband's death, I don't mean that kind of magical thinking.I'm talking about context. In its absence, everything looks like magic.
David Blaine's TEDmed talk reveals the training behind the endurance-artist's 17-minute feat of holding his breath under water. Rather than illusion, the magician relied on science.
"What will the world be like 10 years from now?" asks the Shorty Awards interview. (I'm honored to be nominated this month for producing 140-character, real-time content). I'm afraid the future will be divided: digital-natives and -immigrants on one side, and the other group mystified how we know so much.
In much the same way, philosophies about our interconnectedness will also separate us. Look at the release of marketer Seth "tribes" Godin's latest book this week. Among a hundred positive ones by people who donated to the Acumen Fund to receive advance copies -- resulting in a slew of pre-publication synergistic footwork among his tribe -- the top critical review on Linchpin's first day suggests the Amazon review system has been gamed. Shillery.
When we invest in research and relationships (with online alliances even more invisible to the unconnected) our results can seem like wizardry.
From Andrea Martins' ExpatWomen.com
Creative Entrepreneurship Through Social Media: The Case Studies of Anastasia Ashman and Tara Lutman Agacayak
Anastasia and Tara are expat women entrepreneurs who have used social media to successfully grow their businesses and online profiles. We asked these two progressive business women to write an article for us, sharing their experiences and tips.
Interestingly, whilst they both herald from the same part of Northern California and both currently live in Turkey, their paths did not cross until they met on Twitter.
Creative entrepreneurship means thinking innovatively to both create a business and to promote it. Expatriate women make ideal creative entrepreneurs because they usually require flexible and fluid work to fit their lifestyle (which typically means that they need to be creative in their business concept) and they are increasingly internet and social media savvy (which means that they are typically more willing to use social media creatively, to promote them themselves and their business).
Social networks like Facebook, LinkedIn and Twitter, together with easy-to-use blogging systems remove many of the personal disempowerments far-flung expat women have traditionally experienced. They can also be powerful professional tools, especially for expat entrepreneurs. The niche nature and 24/7 cycle of the web can diminish cultural, linguistic, geographic and time zone disadvantages to both career development and entrepreneurial endeavours abroad.
Social media makes it easier to create these one-of-a-kind businesses by helping define and embody your brand, whether you are a writer, a coach, a consultant, a photographer or so on. Applications and tools such as blogs, Twitter and YouTube enable you to extend your brand across the web and convey your multi-media message in text, video or graphics. You can monitor your brand, see how others connect with it, and evolve it as your expat journey transforms you. Well-curated Tweetdeck and Hootsuite columns and specialized LinkedIn groups provide access to state-of-the-industry practices, trending thought, and leading players in your field of business, as well as the opportunity to become known as the experts that you probably are.
How Do We Use Social Media?
The best way to explain how social media might be able to help you and/or your business, is to share with you our own real-life case studies…
Case Study One: Tara Lutman Agacayak
Anastasia: Tara, going online solved your information technology (IT) career disruption after accompanying your husband to a small town in Turkey. How?
Tara: I first started experimenting with online sales by offering trinkets on eBay. Shortly afterward I started Citara's, an online boutique selling handmade Turkish products with my husband. Setting up an independent retail site was entirely different than selling through a hosted site like eBay. Getting our products in front of the right people required a unique set of tactics on the web. In this new attention economy, social networking and content marketing became vital to our online business. Citara’s started as a static website, but the brand has extended to a Twitter handle and Facebook page. We have also partnered with a non-profit called Nest where we donate a portion of sales to their microloan program generating funds for women's craft-based businesses. The work we do is editorialized through our blog and disseminated through channels we have set up on Twitter, Facebook and Kirtsy.
After building an offline network of artisans in Turkey I partnered with my expat friend Figen Cakir to start Behind the Bazaar, a site promoting independent artists and designers in Istanbul. It relies solely on social networking for digital word of mouth marketing. Using our blog as a content hub we offer a unique perspective on the local creative community. Content is then re-broadcast and re-packaged through Twitter, LinkedIn groups, and our Facebook page. We also act as experts on Localyte providing – an alternative view of Istanbul through the eyes of its artists.
Last year, Figen and I also started Intarsia Concept (IC) as a place for people to congregate and share resources for building creative businesses. Many creative entrepreneurs are their own entities. They manage their own PR, define their brand, and handle their own marketing and customer service. We envisioned IC as a supportive and informative environment for those starting their own creative businesses. Using our blog to centralize content we extend conversations out to LinkedIn, Facebook, Twitter and bookmarking sites like Kirtsy and Delicious. I monitor HARO (Help A Reporter Out) requests for press opportunities and respond to questions on LinkedIn and Twitter. I engage in forums and groups on Ladies Who Launch to look for opportunities to collaborate or barter services.
Social networking is not just about getting your message out, but about opening two-way channels of communication and listening as much as you speak. It is the opportunity to learn from the greater community and create win-win opportunities.
Case Study Two: Anastasia Ashman
Tara: Anastasia, your writing and cultural entertainment-producing career is built on the publishing world's "author platform". What does this mean and how is it related to social media?
Anastasia: I have been location-independent for eleven years, arriving in Istanbul from New York City in 2003, after Southeast Asia in the ‘90s where internet access revolutionized my estranged life. I virtually compiled and edited the book Tales from the Expat Harem with Jennifer Gokmen, through email with more than 40 people in four different time zones. My second book and cross-media projects like intellectual global nomad salons and screen development of Ottoman and Byzantine princess stories require a vast rebuild of web presence and activity.
The publishing concept for launching a career – the author platform – is a good model for the globally mobile woman entrepreneur. In order to make sales, land assignments, get project funding, attract collaborators and partners, a professional needs to demonstrate her platform of influence and credibility. She needs to pinpoint her market, get substantial attention, deliver the goods, including: a targeted mailing list; an audience; and alliances with others with similar audiences; access to media outlets (generating her own newsletters, blogs, podcasts); making appearances; and other speaking engagements.
To this end, social media offers opportunities to build a more robust and far-reaching platform with fewer resources. I interact with readers, agents, marketers and publishers in live chats on Twitter, meet peers in networks like SheWrites, TravelBlogExchange and the small business community Biznik, while SocialMention and Google alert me to people discussing my subject matter so I can join the conversation. I share thought leadership with fellow writers, travelers, globalists and culturati by posting favorite web finds to Twitter and Facebook feeds, and bookmarking them at Delicious. I upload presentations to SlideShare, and contribute to LinkedIn groups for: filmmaking; my college alumnae; the expat life; Turkish business; blogging; and digital publishing.
On my main sites I develop my own material, community and skills. I revolve ideas about female identity, history and culture at my individual blog, and foster relationships with my global niche of Turkophiles, intentional travelers and hybrid lifestylers as founder of the expat+HAREM group blog. Technology helps me amplify with syndication to Networked Blogs at Facebook, to Kindle, my LinkedIn profile, and Amazon Author Central. My ultimate goal is to create viral events – a worldwide rave for my most shareable ideas and properties – where my network voluntarily distributes my digital content to their connections, deriving their own meaning and use, telling my story their way. As I locate, interact with and help interested parties across the web, I create my ideal word-of-mouth market worldwide.
Anastasia & Tara’s Social Media Tips
Do:
Present yourself thoughtfully, accurately and honestly;
Mind-cast, not life-cast: aim for a high signal versus noise ratio;
Provide value: offer your expertise and knowledge, solve problems, be generous, connect people, be authentic; and
Monitor who is following you (be aware of who you are congregating with).
Don’t:
Allow incriminating words and images to be attached to your name;
Believe get-rich-quick and get-followers-fast schemes;
Use your birth year or publish information people can use to find your physical location; and
Use copyrighted material without permission.
Think Long-Term
Social media is a way to carve out your niche and congregate with like-minded people. Whilst this can happen quickly, it usually does take time – so think long-term.
The good news is that if you are patient, dedicated, committed, giving and authentic, you
will
find allies in your field. Your networks
will
support and promote you. They
will
offer solutions and encouragement and challenge you to be better. And the best part is… just like your own ‘career in a suitcase’, your social media contacts are portable and they will go with you wherever you go. So good luck and happy connecting!
Anastasia Ashman aims to further the worldwide cultural conversation, raising the feminine voice on issues of culture and history, self improvement and the struggle for identity – from one family to entire hemispheres.
Tara Lutman Agacayak works with creative entrepreneurs around the world in multiple facets to craft viable and lucrative businesses.
My comment on the subject of Twitter and travel, posted at World Hum:
my favorite travel tweeters are people who share not only where they are, what's happening, why they're there, but also who they are and what they're looking for in the experience. a good example of this is @skinnylatte, a singaporean writer/photog bouncing between the UAE and SEAsia, tweeting all the way about her big life questions as well as the camel races in Abu Dhabi and the redshirt demonstrations in Bangkok.
also check out @everywheretrip, who's been on the road for 2 years and uses twitter brilliantly to drive traffic to his blog, but also to engage with people everywhere about what's happening where he is at the moment (Holy Week=Jerusalem)
as one tweeter in china says, "think global, tweet local". travel writers have a lot to share with the twitterverse, and twitter can be an integrated communications tool of greater power and less
as an American expat in Turkey, just being abroad falls into some people's travel category but I am also a travel writer and try to share cultural happenings and my local observations to events both here in Istanbul and elsewhere in the world.
We resolve to be different. Fitter. Pay off debt. Volunteer. Clean out that god-forsaken garage. Stepping into a fresh calendar year seems like a chance to try on a colorful persona, yet new year's resolutions are so often based on territory (and self-images) we already know.
Instead, surprising facets of ourselves are evoked by a novel landscape and our metamorphosis chooses us.
This year I took charge of my own web presence. A major undertaking requiring vision and planning -- but it didn't rate an end-of-'08 resolution. When I set down a tiny microblogging footprint with Twitter 18 months ago I didn't foresee 2009's curated-webpath to my interests and intentions.
Suddenly I was virtually attending conferences like the interactive SXSW and participating in live webchats on branding, innovation, and literature. I became a joiner and a beta-tester, signing on for a month-long experimental blogging course and volunteering for a conference-call-based life design course for expat women entrepreneurs.
Being proactive in the blogosphere is an epiphany, a 2009 reawakening of my inner student....a time to learn exactly what I need to know -- as a writer and publisher, a global citizen and cultural creative in Istanbul -- and contribute to the future of my communities.
What's your surprise metamorphosis of 2009? Who did you become this year?
[Gratitude to everyone who taught me something in 2009!]
I'll be speaking with creative entrepreneur Tara Agacayak on a panel about social media for the International Professional Women of Istanbul Network (IPWIN).
The happy trends of Web 2.0 online networking, collaborating, and user-generated content seem tailor-made for pro women like us who often face a more difficult career path abroad. Whether "trailing spouses" lacking a local work permit like Jo Parfitt recounts here or in some other way being at a geographic or cultural disadvantage is a common expat woman experience.
IN AN ATTENTION ECONOMY WE'RE NO LONGER OUT OF SIGHT
We're used to relying on technology to fill the gaps in our expat operations so social media has the potential to level the playing field for the most far-flung female professionals:
Social media works best the way women work best: it's about making and tending personal connections
Social media supports and consolidates the spread-out personal networks expats and global citizens have already initiated in their mobile lives
Social media provides access to state-of-the-industry practices, trending thought, and leading players in our professions
So, as social networking renders overseas women like us visible and relevant, it's a powerful tool of self-actualization. Our presence online becomes an advance calling card in life and work. We're driven to fine-tune who we say we are, and how we behave, and where we appear online and who we choose to interact with, who our target audience is and how we do business. If we commit to social media, we evolve.
How has social media launched you?
++++
On another network an expat woman writer asked me what the benefit of social media is besides meeting other writers. She also wondered why she might need it before she has a book to sell.
Social media networking is something you can do long before you have something 'to sell' -- in fact, 3 years in advance of a product is the period I hear from the kind of people whose book goes straight to the top of bestseller lists. It takes that long to get a meaningful network in place before you really 'need' it. Building trust, credibility, presenting yourself authentically, being generous and helpful. That takes time.
I agree meeting other writers is an important component of online networking for women like us scattered around the globe, living among people who may not speak, let alone read or write, in our language. However, there are so many more people you can meet. Taking the writing professional as an example: Potential readers, agents and editors and publishers -- and with the massive upheaval in publishing right now being able to follow developments is more important than ever-- people in related fields. Living abroad, we can attend conferences virtually, or take part in live chats on women's issues, cultural concerns, literature, branding, social media, bookselling, marketing, etc. I wrote about many of these issues last April in "How This Author Uses Twitter". Becoming visible to the people in your niche -- finding out who works in your niche, that's priceless legwork.
How it helps me now: Social media has helped bring me up to speed on the trending/cutting edge thought in a variety of areas that affect what I do, as well as put me in touch with people I want to work with. It's like continuing education, cultivating a professional peer group, professional development.
+++
Here's a slideshow based on our presentation, including links to scores of the below resources we discussed during the event:
My replies to Web 2.0 critic Andrew Keen at FB (facebook ruins friendships on WSJ, becomes ghosttown in NYT) AUG 31 09:
bleh, and bleh to the one about FB becoming a ghost town. i kinda like FB these days, and that's after a year on Twitter, which i prefer. different crowd, different use. funny to hear ppl complain that misusing the tech makes it harmful, or a waste of time -- two of the noisiest arguments against FB and Twitter, respectively.
On a travel and lifestyle site I described Twitter this way:
Twitter has a high barrier to entry and if you don't put in the time to figure out how best to use it, it just might be worthless.
For me it's a revelation and has absolutely changed my life in the year I've been using it for mindcasting. I'm now the #3 Twitterer in Istanbul!
I've virtually attended conferences around the world, gone to business school, gotten up to speed on my industry, and find *invaluable* the opportunity to connect trending thought across a slew of fields, learning and engaging alongside the top thinkers in innovation, healing, social media, sustainability, you name it.
I’m on vacation/in post-TED Global recovery this August. Taking social networking easy as well, I posted a chocolate cake recipe on Facebook. You can whip up the quickie soufflé-like treat in a coffee mug with the help of a microwave.
The indulgent little formula emailed by my Sacramento sister comes from a world I haven’t lived in for years.
Microwave cooking. White sugar and vegetable oil. It’s so mainstream retro — and a crowd pleaser.
The instant mug cake drew twenty times more reaction than an ultra-topical link to TED Fellow Evgeny Morozov’s explanation of the Russian state-sponsored censorship of a Georgian blogger which caused massive outages at Facebook and Twitter last week. Morozov, a Belorussian Internet scientist I met in Oxford, studies how the online world influences global affairs. He might have had better luck framing the issue this way: cyberwarfare trend = blocked access to future cake recipes.
Even so, the spontaneous manifestation of cupcake-community activism was cheering. Friends from Alaska to Florida, Malaysia to India to Germany engaged and collaborated. They experimented and shared results from pudding and “the perfect soufflé” to admitting a skimped-on-the-oil need “to compensate by eating it with some vanilla ice cream”. Others predicted child-friendliness or posted the instructions to their own walls.
Dog days of summer may not be the best time to come together to solve the world’s weighty problems but apparently it’s a good time to master soufflé-for-one.
Ever experience a heavy-to-soufflé moment that shifts your sync point?
+++
P.S.. I know you want it:
4 tablespoons flour
4 tablespoons sugar
2 tablespoons cocoa
1 egg
3 tablespoons milk
3 tablespoons oil
3 tablespoons chocolate chips (optional)
A small splash of vanilla extract
1 large coffee mug (Microwave safe)
Add dry ingredients to mug, and mix well.
Add the egg and mix thoroughly.
Pour in the milk and oil and mix well.
Add the chocolate chips and vanilla extract, and mix again.
Put mug in microwave and cook for 3 minutes at 1000 watts.
The cake will rise over the top of the mug, but don’t be alarmed!
Allow to cool a little, and tip out onto a plate if desired.
Connected via TED's online directory with a sales and marketing director working in high tech and new media, in advance of both of us attending TED Global in Oxford.
The guy explained he seeks to apply technology solutions in innovative ways to solve social issues, and he's currently looking for a new position.
Sounds good. I went to his Twitter feed to get closer and learn more but it's protected. He needs to approve me before I can see all the goodness he's sharing.
I asked him, "What's your reasoning for that, especially given you're in the market for new opportunities?"
He told me: "I have been inundated with dozens of requests of people to follow me. It is flattering to have a following, but when I look at the requests are from people I have no connection to. And, when I look at their profiles, they are following hundreds of thousands of others. Can anyone really follow 100,000 people on Twitter? I think there is a 'twitter stalker' phenomenon which likely leads to 'twitter spam'."
I have been using Twitter for a year (and am #3 Twitterer in Istanbul at moment, mainly because the Turks are not yet active on the service). I don't agree that twitter followers lead to spam. Anyone can send you spam using your twitter handle. If people follow you who have no good reason to do so, either they will drop off or never be heard from.
Many people don't use Twitter in optimal ways.
If you plan to be serious about it I'd suggest a bit of research into Twitter best practices. And follow @mashable @chrisbrogan @ambercadabra @sirhendrix and many others in the SM brand and biz coaching spaces.
One thing I'd say about this person's twitter handle (I'm not one to talk with an unpronounceable, easily misspelled name of "thandelike" but still, here I go) is that his handle itself sounds like spam. People are wary of marketers on Twitter so learning how best to be a marketer on Twitter may be in order.
The main idea of Twitter is to bring value to your network, and to grow that network organically through conversation with others. Share links (not only to your own work) and engage with the material others share. Don't make it hard for people to access what you share. Don't make it hard for us to grasp that you are a real person behind that spammy handle.
My comments in A Small World (a private international travel and lifestyle community) thread about Twitter:
Best practices on Twitter seem to be 1) post items of value 2) grow your network organically -- no schemes, no mass following whoever 3) engage with others and react to the material they share. (Be selective and honest about your interests.)
Use Tweetdeck or Seesmic to better organize the feeds you subscribe to, group them meaningfully, and actually build a series of networks that relate to who you are, where you are, what you do, what you want to do, where you want to go, and if you like, where you came from. I add to that all the lives and pursuits I didn't choose but I am nevertheless still interested in. We *can* live vicariously!
I hear what detractors are saying but all their points are disproven on Twitter every day.
It's not the same (or less than) a status post on a FB wall for a slew of reasons -- public search being just one of them. It's untrue you can't say anything impactful in 140 characters, but I agree it takes some getting used to. Tiny urls and succinct introductions are a way to bring substantial value to a Tweet.
If you follow people who use Twitter well, you'll be wowed. And if you use Twitter well, you'll be surprised on a regular basis at who and what it brings into your life.
BTW, I was just at TEDGlobal this week and by using Twitter I not only connected with a ton of attendees I might have missed, convening from all corners of the world, but I also got a richer view of the conference through their tweets --- including how and what they heard the speakers say on stage in real time. TED events are info-overload, and Twitter made it that much more accessible.
I just spent an hour on the phone with a member of Professional American Women of Istanbul (PAWI) asking for guidance on using the internet to grow her business.
She’s 51, hearing all about social media networking and willing to try whatever it takes. I was sorry to learn she’s spent a lot of time joining professional “e-marketing associations”, as if she’s shifting her business to marketing when in fact what she wants to do is add an online component to her existing business.
“Which automation tools should I use?” she asked, “they’re all talking about automation tools like Seismic and Tweetdeck.”
To automate what, I asked. Content you haven’t created, to put into distribution channels you haven’t forged, leading to niche customer bases you haven’t identified beyond their age and where they live in Istanbul? Cart, horse.
“I went to the Twitter site and couldn’t figure out what to do.”
I agree Twitter has a high barrier to entry, but once she’s got it she’ll be accessing all the information she needs to grow her business, and she’ll be learning it from the very individuals who are pioneering this field. That’s the beauty of Twitter.
I'll be leading a panel this fall on social media for professional use for International Professional Women of Istanbul Network. After today's call, now I'll be inviting members of PAWI.
Perhaps this can be the start of a connected, digitally-savvy tribe of international professional women in Istanbul and expat women everywhere.
I’m envisioning people in the community self-identifying themselves as “Social Media enthusiasts” or “SM-interested” parties after this panel, and then we can create an actual Istanbul Social Media subgroup for mutual support, skill training and sharing, and more.
I'll suggest the entire panel be proponents and active users able to demonstrate their individual professional development through Social Media.
1. What is social media? Definition, main platforms/tools, overview of its rise to prominence and communication paradigm shift it represents
2. Personal/professional uses of social media including expertise and platform building, professional development, job hunting, collaboration
3. Best and worst practices
BTW TRUST AGENTS by Chris Brogan and Julien Smith is the hot book coming out of Social Media at moment and encapsulates the most progressive thinking on the issues.
My comments from a discussion thread at the private forum for expat entrepreneurs run by Karen Armstrong:
You can find me on Facebook (which I'm using increasingly more as a place to share what I'm reading, thinking, what I'm doing, etc -- and created recently an Expat Harem page which still needs a lot more love), Linked-In (which I've begun to join in forum discussions here and there) and Twitter.
I'm most active on Twitter because it works so well for me as a writer, as an expat, as a trafficker of ideas.
With Twitter I'm back in school (taking business courses, marketing and media affairs), I'm at summer camp, I've rejoined the publishing industry, and making new filmmaker friends, and following peripheral interests through the lives of people more devoted, taking part in live discussions about literature, editing, branding, virtually attending conferences and events like yesterday's brown bag luncheon thrown by Random House on the topic of digital publishing.
The other two sites have their purposes but nothing touches Twitter.
Twitter may not be of use to everyone and -- since it truly opens up for you once you learn how you can best use it for your goals -- it may not be for people who aren't inclined to put in the effort, or for those who have no goals.
It's changed my life positively in many ways and I'm no faddish fool. I look forward to it continuing in this form or another.
As the coeditor of an anthology by foreign women in modern Turkey, and an American living abroad in Istanbul, Twitter has been an invaluable tool to bring me closer to the world I work in, and up to speed on my industry.
I meet my readers (fellow expats, travelers, writers, and culturati among them) and my publishing world colleagues (agents, authors, editors, publishers) to discuss not only issues relevant to my first book, but also to the memoir I am currently writing, and the rapidly changing state of publishing. I’ve also connected with professionals who are giving me feedback on my work in progress.
Some examples of how I use Twitter as an author:
1) On May 29 at EST 4pm, I will guest host #litchat, an open discussion series founded by a fellow author (@litchat), on the topic of expatriate literature. (#litchat is an hour-long open discussion on a topic, three times a week. You can follow it in Twitter search or on www.Tweetchat.com using the term “litchat”.) I’ll be guiding the discussion, soliciting opinions and offering my own based on this view: Expatriate literature may be stocked in the travel section, but does it deserve a shelf of its own? Living for extended periods in foreign locales, expatriates struggle to reestablish themselves and find meaningful access to their new home. Travelers passing through often have the luxury to avoid the very issues of assimilation and identity that dominate the expat psyche. We’ll talk about the unique depths this can bring to expat lit’s combination of outsider-view-from-the-inside and journey of self-realization. See litchat.wordpress.com for more info.
2) #editorchat – I follow the illuminating transcripts at editorchat.wordpress.com since the chats take place at 5am Istanbul time and I haven’t managed to be awake during them yet!
3) Through Twitter I’ve also been invited to write a guest post for an editor’s blog, voted in the top 100 publishing blogs, about my experience as an author abroad trying to get up to speed with my traditional and digital publishing options and comparing today’s conditions with those I once reported on the e-publishing beat at Internet World trade magazine in 2000.
4) #queryfail and #queryday – these discussions (also found by Twitter search and Tweetchat) have been consistently good to refresh my own agent pitching techniques, especially as I prepare a package for an agent this month
5) A pop physicist I met on Twitter is currently vetting some popular science in the foreword of my current memoir, and I’ve discussed some of my emerging theories about online psychology (also in current memoir) with a group of psychologists championing it, including the founders of #mentalhealthcamp
I wholeheartedly recommend authors use Twitter in these ways and all the others you’ll likely be inspired to pursue.
A LinkedIn group for photographers hosted a discussion thread about Twitter and invited us to share our handle. But to do so, we had to agree to follow everyone else in the thread.
My response:
Very sorry you make this auto-follow stipulation. I've been using twitter for 9 months and it's changed my life. I believe there are many completely legitimate reasons not to auto-follow someone back on Twitter.
Among the reasons not to auto-follow: curating one's own timeline for particular communities and posting-behavior/topics/usage level, frequency and style.
Twitter is very much about customizing your experience for your own needs.
Even the most 'expert' users are split on the idea of auto-following out of politeness/courtesy. I routinely check in to see what followers I am not following are tweeting, especially newcomers and infrequent posters, who may change their output and interest me. If my followers engage with me I often follow them back as I get to know them. however I choose to follow people on Twitter for reasons other than that they are following me.
And I don't unfollow people because they don't choose to follow me -- that's very high school. If what they tweet is valuable to me, that is all I need from them.
In a two-part interview with Career by Choice, a blog run by expat career coach Megan Fitzgerald in Rome, this week I talk about the lessons of Expat Harem in forging my expat writing life. Answering questions about personal branding and career success abroad, I explain how writing about my life overseas and editing Expat Harem connected me to a worldwide band of peers, and gave my career and conflicted expat mindset a new cultural context.
Part onePart two
My software developer husband and I designed and built a new web-based writing tool. It was inspired by my experience as a freelance nonfiction writer. This online service provides a basic foundation for writers to get organized by recording revisions, tracking submissions, compiling market information and registering rights and income.
For the past six months my husband and I have been designing and building a new web-based writer's tool. In this season of resolutions, we're happy to announce the launch of Writer's Desk, an online workspace to improve the way writers spend their time. We'd be honored if you pass the opportunity to colleagues and friends -- writers of all kinds -- who may have resolved to get organized this year.
SITUATION
Being a writer often sneaks up on a person. Not many train for the vocation nor start with all the equipment, contacts, long view. It's no wonder that eventually the snowball of success or dogged enthusiasm becomes an avalanche of produce - or expectation. Then buried writers inch along using outdated, poorly conceived systems to track work; repeatedly resolve to better keep writing in circulation; dream of one day expanding to new markets.
SOLUTION
My computer scientist husband watched me -- a New York-based freelance writer -- function in this typical writerly way. But unlike sympathetic others in the writing trade, he found observing me in action unbearable. So we pooled my professional nightmare with his software developing expertise to construct a website that has revolutionized the way I work and is too useful not to share with the wider writing community.
If you can operate a web browser anywhere in the world you can use this online service to simplify the logistics of being an active writer. Subscription is less than USD20 per year and while the site is optimized for the U.S. market, feedback from international users will help make it a global service.
FREE SUBSCRIPTION
Register for a thirty day free trial at www.writers-desk.com to judge if Writer's Desk improves your current method to:
Track writing objectives and submissions
Compile editorial guidelines and publishing contacts
Register rights granted, income earned
Trace the development and history of work - and more!
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We just opened it to the public as a subscription service. You can find the creative and business workspace at www.writers-desk.com
Writers use tools to *write* and tools to *sell the work*. Writer's Desk is a bit of a cross between the two since it helps a writer envision her portfolio, both published and unpublished; encourages hierarchical thinking about projects and other writing ideas in order to more deeply develop material; offers a place to consolidate market contact information and notes; and helps track submissions, rights and income.
I can upload documents to the web service for retrieval on the fly -- and open and update my account from any computer with Internet access. So for me, logging on to Writer's Desk every day affords a quick overview of what I've done, what I must do today, what I plan to do and what I hope to do.
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A superb and versatile tool to manage song submissions and grant applications.
-- songwriter, Seattle, WA
Smart use of web technology. Finally I'm not tethered to my laptop.
-- journalist, New York, NY
Perfect for disorganized writers. Especially helps follow up with editors and agents!
-- novelist, Lawrence, KS
Portfolio overview is priceless. Great to develop new ideas, exploit material.
-- essayist, Des Moines, IA
Suits my purposes: developing scripts, tracking festival submissions.
