Lifestyle Design

Tech Makes The Global Citizen, or Repatriation = Relocation With Benefits

San Francisco may be a tech-forward location but that's not why I've increasingly been turning to technology to help me be where and who I am today.

As a globally mobile individual, I rely on tech because of all the moves that came before this one. I rely on tech for my total, global operation.

++++

This originally appeared in The Displaced Nation, August 22, 2012.

Today’s guest blogger, Anastasia Ashman, has been pioneering a new concept of global citizenship. Through various publications, both online and in print, and now through her GlobalNiche initiative, she expresses the belief that common interests and experiences can connect us more than geography, nationality, or even blood. But what happens when someone like Ashman returns to the place where she was born and grew up? Here is the story of her most recent repatriation.

I recently relocated to San Francisco. Three decades away from my hometown area, I keep chanting: “Don’t expect it to be the same as it was in the past.”

Since leaving the Bay area, I’ve lived in 30 homes in 4 countries, journeying first to the East Coast (Philadelphia Mainline) for college, then to Europe (Rome) for further studies, back to the East Coast (New York) and the West Coast (Los Angeles) for work, over to Asia (Penang, Kuala Lumpur) for my first overseas adventure, back to the USA (New York), and finally, to Istanbul for my second expat experience.

My daily mantra has become: “Don’t expect to be the same person you once were.”

With each move, my mental map has faded, supplanted by new information that will get me through the day.

Back in San Francisco, I repeat several times a day: “This place may be where I’m from, but it’s a foreign country now. Don’t expect to know how it all works.”

What a difference technology makes (?!)

Today my work travels, just as it did when I arrived in Istanbul with a Hemingway-esque survival plan to be on an extended writing retreat and emerge at the border with my passport and a masterpiece.

I knew from my previous expat stint in Malaysia that I needed to tap into a local international scene. But I spent months in limbo without local friends, nor being able to share my transition with the people I’d left.

This time is different. Now I’m connected to expat-repat friends around the world on the social Web with whom I can discuss my re-entry. I’ve built Twitter lists of San Francisco people  (123) to tap into local activities and lifestyles, in addition to blasts-from-my-Berkeley-past.

I’ve already drawn some sweet time-travely perks. To get a new driver’s license I only needed to answer half the test questions since I was already in the system from teenhood.

After Turkey’s Byzantine bureaucracy and panicky queue-jumpers, I appreciated the ease of making my license renewal appointment online even if the ruby-taloned woman at the Department of Motor Vehicles Information desk handed me additional forms saying: “Oh, you got instructions on the Internet? That’s a different company.”

One of the reasons my husband and I moved here is to more closely align with a future we want to live in, so it’s cool to see the online-offline reality around us in San Francisco’s tech-forward atmosphere.

It doesn’t always translate to an improved situation though. Just as we are searching for staff to speak to in person at a ghost-town Crate & Barrel, a suggestion card propped on a table told us to text the manager “how things are going.”

So, theoretically I can reach the manager — I just can’t see him or her.

So strange…yet so familiar

It took a couple of months to identify the name for what passes as service now in the economically-depressed United States: anti-service. Customer service has been taken over by scripts read by zombies.

When I bought a sticky roller at The Container Store, the clerk asked me, “Oh, do you have a dog?”

“No, a cat,” I countered into the void.

He passed me the bag, his small-talk quota filled. He wasn’t required by his employer to conclude the pseudo-interaction with human-quality processing, like, “Ah, gotta love ‘em.”

What I didn’t plan for are the psychedelic flashbacks to my childhood. I may have moved on, but this place seems set in amber. The burrito joints are still playing reggae (not even the latest sounds of Kingston or Birmingham) and the pizza places, ’70s classic rock stations (Steve Miller Band’s “Fly Like An Eagle,” anyone?). The street artists are still peddling necklaces of your name twisted in wire. Residents are still dressed like they’re going for a hike in the hills with North Face fleece jackets and a backpack.

A bid for minimalism

The plan is also to be somewhat scrappy after years of increasing bloat. My Turkish husband and I got rid of most of our stuff in Turkey in a bid for minimalism. We camped out on the floor of our apartment in San Francisco until we could procure some furniture.

If it was a literal repositioning, it was also a conscious one — for a different set of circumstances. We’d expanded in Istanbul with a standard 3-bedroom apartment and “depot” storage room, and affordable house cleaners to maintain the high level of cleanliness of a typical Turkish household. In California, I intended to shoulder more of the housework.

I was soon reminded of relocation’s surprises that can make a person clumsy and graceless. I should have kept my own years-in-the-making sewing kit since I can’t find a quality replacement for it in an American market flooded with cheap options from China — and now have to take a jacket to the tailor to sew on a button, something I used to be able to do myself.

When the lower-quality dishwasher door in our San Francisco rental drops open and bangs my kneecap, I recall the too-thin cling wrap and tinfoil that I ripped to shreds in Istanbul, or the garden hose in Penang that kinked and unkinked without warning, spraying me in the face.

New purchases

“We’re getting too old for this,” my husband and I keep telling each other as we shift on our polyester-filled floor pillows that looked a lot bigger and less junky on Amazon. (We were abusing one-day delivery after years of not buying anything online due to difficulties with customs in Istanbul. Cat litter can be delivered tomorrow! Pepper grinder! Then I read about the harsh conditions faced by fulfillment workers in Amazon’s warehouses and cut back.)

One of our first purchases Stateside was a television. Not that we’re going to start watching local TV, but we did flick through some satellite channels. It’s something I like to do upon relocating: watch TV and soak up the local culture like a cyborg.

Since I last lived in the US, reality shows like COPS — where the camera would follow policemen on their seedy beats — have gone deeper into the underbelly of life, and now there are reality shows about incarceration.

The Discovery Channel has also gone straight to the swamp. That’s where I caught a moonshiner reality show featuring shirtless (and toothless) men in overalls called “Popcorn” and “Grandad.”

It’s an America I am not quite keen to get to know.

But I can take these reverse culture shocks lightly because my repatriation is part of a continuum. It’s not a hiatus from anything nor a return home. I’m not missing anything elsewhere, I haven’t given up anything for good. Being here now is simply the latest displacement. Today is a bridge to where I’m headed.

Talking To Cigdem Kobu's Creative Solopreneurs

Anastasia Ashman interviewed by Cigdem KobuExcerpt from a profile in Cigdem Kobu's A Year With Myself program for introverted creative solopreneurs.

Are you location independent by choice, or necessity? Why?

Both!

First by necessity when I lived very far from my culture, removed by thousands of miles by people who knew me, who spoke my language, dislocated from my professional fields. Swallowed up by my foreign-to-me surroundings.

Then, as I realized the power of location independence, I became location independent by choice.

I believe that we all can tap into that same power no matter where we happen to be. If you think about it, we’ve all felt like a fish out of water at some point in our lives, and for too many of us, that’s an on-going feeling we have today. It doesn’t have to be that way.

That’s what GlobalNiche.net is about. You could say we teach people how to be globally unbound -- by choice.

Although expats and international types have more reasons than most to find a way to operate independently of where we happen to be physically, I see now that we don’t even have to leave home to do it.

It’s not about being mobile physically (and working on a beach in Thailand, as many in the location independent and lifestyle design movements talk about).

It’s about being okay with where you are, and setting up your life so you can be fufilled and, unlimited by your surroundings.

With today's economic uncertainties no matter who or where we are, we all have to embrace an enterprising view of ourselves -- a way to operate unlimited by the options around us.

We’re really lucky to be part of a trend toward entrepreneuring and indie creative careers, as well as using the social web and mobile devices to help us achieve what I call “psychic location independence”.

We don’t have to be a tech expert or social media guru to build a micro-yet-global base of operations with a professional web platform and virtual network for continuing education, professional development, and a close-knit but world-flung set of friends. We can be digital world citizens and achieve a cutting-edge state of being.

You believe that our metamorphoses choose us. Can you explain that a little?

I said this after a year on Twitter, back in 2009. I noted that the major undertakings of the year hadn’t rated a 2008 resolution. I didn’t plan any of them.

Nilofer Merchant, a cutting-edge entrepreneur I admire and author of The New How and the upcoming book Social Era Rules, recently tweeted, “Once you find your purpose it pulls you effortlessly into the future.” That’s definitely what happened when I opened a Twitter account and followed the trail of my interests out into the world of all possibility.

I was on soul-auto-pilot. Suddenly I took charge of my own web presence, an intention I hadn’t held, a vision I didn’t see, and a plan I don’t recall making.

All it took was that first microblogging step that lead to a curated-webpath to what I now recognize as my specific interests and larger intentions. I was pulled into my future, effortlessly, and without warning!

I was virtually attending conferences on publishing, interactive media, women’s issues, and participating in live webchats on branding, innovation, and literature.

I became a joiner and a beta-tester, signing on for an experimental blogging course before I even had a blog, and volunteering for a life design course for expat women entrepreneurs that helped me hone my vision and introduced me to my present day business partner, Tara Agacayak.

I experienced a reawakening of my inner student to learn exactly what I needed to know, and fresh direction on how I might contribute to the future of my communities.

I have seen this same thing happen with other people on Twitter too, so if you’re willing to dive in and let your metamorphosis choose you, that is the first place I’d recommend you go.

How do you help other women change their lives?

By sharing my own journey, and how I’ve combined my talents, interests and experience to create solutions for myself.

The largest solution I have to offer is the power to change our own lives by building a custom platform to operate from.

Also, by seeing in them what they could be, and telling them, which gives them the opportunity to see themselves and build their own place in the world.

The Native American Medicine Wheel card for hummingbird really resonates for me. The hummingbird is an agile creature which withdraws nectar from flowers and pollinates them at the same time, making them productive and viable.

I would love to be that force for the women in my life.

Formulating My Own Future Of Work

Talking about GlobalNiche with someone considering producing a Future-of-Work-themed TEDx in the Bay Area...this is what I told her.

I'm currently working on putting years of theory and practice into a marketable solution.

Basically, positioning the life hacks of internationals and other operatives who have found themselves at cultural disadvantage as an approach that many many people can benefit from -- from those who've never left their hometown but have dreams they think are impossible there, those who've been retired prematurely or otherwise lost their jobs, to those who just graduated and face a bleak job market, to WAHMs and others in nontraditional work settings.

Job Seekers & Career Pathfinders: Identifying Our Assets Is Just One Part Of The Puzzle

At my GlobalNiche LinkedIn group, I've been talking with , a soft skills trainer and interpersonal communication coach at Knowboundaries Coaching and Training...

Stephenson writes, "In building the resources and opportunities its important to use all our skills and talents built up over the years, tasks which we carried out excellently in the past may be redundant now - but the skills are transferable, and its well worth recalling those skills and acknowledging them."

My response:

Acknowledging our skills and talents is good. But it's not enough to "remember" things we did that were extraordinary -- we also have to communicate them. That has to be part of the plan, too, especially if we're hunting for employment or want to be found.

How do we best demonstrate that for the greatest impact in our career and life satisfaction opportunities?

The work I do with GlobalNiche stresses that identifying our valuable content is just one part of the puzzle. We need to be active in our fields and interests regardless of whether or not we are employed by someone else to operate in those fields. In general, the concept of building a global niche is about creating a platform for yourself to cultivate your opportunities.

If I were looking for a job in this tough market, I'd be doing exactly what I am already doing with my own global niche -- sharing and participating and being visible with who I am and what I am interested in and what I've done in the past and what I am doing now and what I am aiming to do in the future.

I'd be my own ideal candidate.

Expatriates Are Experts In Resilience

A few excerpts from interviews I've given and articles I've written:

Being an expatriate, you’re naturally a person in transition.

Your worst days can leave you feeling unmoored and alienated. Your best days bring a sense of your agile nature and the qualities that make you unique from the people who surround you and the people back home.

Working toward an understanding of what it will take for you to feel your best in your environment I think is extremely worthwhile. Your answers perfectly define you and the more closely they are incorporated into your business plans the better chance you have of career success abroad.

After five years in Malaysia and 8.5 in Turkey, I've made the limbo state of expatriatism (not belonging to your surroundings but having to navigate them in culturally appropriate ways AND honor the truth of who you are at the same time) a strength instead of a weakness.

 

With my career disrupted by international relocations and watching the traditional media business being disrupted by digital and social media, my particular m.o. has evolved into gate jumping. That’s a combination of reaction to obstacles in my environments, and a commitment to not be hindered by “what is”.

Gate jumping can work for expats of all kinds.

Here’s how I do it: Fearlessly operating without borders instead of accepting my off-the-grid, situation-mismatch as a paralyzing disadvantage.

Time zones, language barriers, geographical distances, old-school thinking and collapse in my industries of media and entertainment, these things don't stop me.

 

Being an early adopter of Twitter, I use it for continuing education like virtually attending conferences and entering high level discussions in my topics of interest, to networking and meeting my peers around the world.

One of the reasons I founded GlobalNiche.net is that I have noticed that the majority of expats disappear when they go abroad rather than come to local and international prominence through their expat lives as I have done.

Even fewer women expats accomplish this in Muslim countries or have managed to raise the voices of multiple other women in a country known for its censorship. See the details of this particular adventure in my piece The Accidental Anthologist.

I don't think any of this is easy to achieve. But I do think it's integral to surviving, and thriving.

+++

Linda Janssen has written a book on this topic called The Emotionally Resilient Expat. Jo Parfitt's Summertime Publishing is releasing it in 2013.

Recommended By Top Expat On Twitter In Telegraph UK

Top Expats On Twitter - UK Telegraph Thanks to former banker, veteran expat and expat coach Evelyn Simpson for recommending me and my GlobalNiche partner as top expats on Twitter to readers of The Telegraph UK.

Simpson suggests following me on Twitter if you're interested in knowing more  "about using technology and creativity to get the lifestyle you want wherever you are."

 

Top Expats On Twitter - Telegraph UK

Suspended Between Multiple Worlds -- Challenged By Culture, Geography, Language or Time Zone? What I Did About It.

Do you ever feel suspended between multiple worlds -- challenged in your pursuits and interests by culture, geography, language or time zone? Welcome to the club. In fact, after fourteen years of expatriatism and through my cultural identity work as a writer/producer I’ve come to see this psychic limbo state about who we are and where we belong -- familiar to people with transglobal lives and culturally hybrid lifestyles -- as our secret weapon.

To start at the beginning, we’re all born global citizens even if that knowledge gets trained out of us. As we mature, a global identity seems nebulous, and ungrounded. Better to bond with the more concrete: family, culture, nation. Our schoolmates, colleagues, neighbors.

There’s a problem with concrete, though. It cracks over time and in quickly changing conditions, and sometimes even under its own weight.

I’d even venture to say that ‘our people’ today are not who they used to be. We’re unbounded by the communities in our physical midst. Now we can find inspiring new kinship in interest and outlook.

Expats and international types have more reasons than most to find a way to operate independently of where we happen to be physically.

With today's economic uncertainties no matter who or where we are, we all have to embrace an enterprising view of ourselves -- a way to operate unlimited by the options directly surrounding us.

With recent advances in virtual technologies like mobile devices and the social web, we have tools at our disposal to help us live a globally unbounded life.

Now we don’t have to be a tech expert or social media guru to build a micro-yet-global base of operations with a professional web platform and virtual network for continuing education, professional development, and a close-knit but world-flung set of friends. We can be digital world citizens and achieve a cutting-edge state of being -- that is, what I call ‘psychic location independence’.

I coined the concept of a global niche -- defined as a ‘psychic solution to your global identity crisis’-- at expat+HAREM, the online community of global citizens, identity adventurers and intentional travelers I founded in 2009. The group blog was inspired by the global community that gathered around Tales from the Expat Harem, an anthology by foreign women about their lives in modern Turkey that I coedited in 2005 with fellow Istanbul resident Jennifer Gokmen.

Expatharem.com was also informed by the idea of an ‘expat harem’ itself, where all the writers in the book and the readers drawn to them are cultural peers in a virtual realm.

My partner Tara Agacayak, a creative enterprise consultant from Silicon Valley who’s spent the past 10 years in Turkey, and I launched this new work-life initiative here at GlobalNiche.net. We’re applying the innovations we've been exploring in the past few years in our professional communities of creative entrepreneurs and social media proponents along with our expat experiences. We've realized that a robust online presence that helps us reach our offline goals is the most important independent survival skill of international people.

Name Changes of My LinkedIn Group Track With Its Evolution. Social Media Is A Given. And We're All Creative Entrepreneurs.

When Tara Agacayak and I started our LinkedIn group in 2009 we called it Creative Entrepreneurs and Social Media. We wanted a place to discuss what we were learning about using social media to build our professional platforms. Within six months it became apparent our use of social media had naturally coalesced into our creative enterprise goals. So we dropped it from our name -- social media is not a distinguishing factor, it’s a given now!

Today, as we’ve all become much more savvy in our pro use of the social web while building our platforms we think it’s time to take this group to the next level.

Soon we’ll be changing the name of this group to Global Niche to reflect the fact we are all builders of our own micro-yet-global base of operation. We look forward to having more conversations here about what it means to be (and build!) a global microbrand as a creative entrepreneur.

Please swing by http://globalniche.net to learn more about this life-work initiative for indie pros, mobile progressives and cultural creatives.

We’re looking forward to evolving with you!

Creative Self-Enterprise Since Life Is A Work In Progress

There goes half the year. Time for a holiday, whether you got your stuff done or not. Apparently, this is your brain, on vacationa fun break from routine is not a luxury -- it's a requirement in stress relief.

Preparing for the upcoming Global Niche webinar (stay in the loop by joining our GN page), last month I asked for your burning question. A lot of you say you've been thinking about your effectiveness in life, work, play -- and how priorities and time management manifest in our final result.

I hear you! I've come to see this quest to achieve our best situation (both micro and macro) -- that is, truly our global niche -- as the creative entrepreneurship of self.

We are our own enterprise, after all. A work in progress. A human mission statement.

Seeking/building/maintaining our global niche is an investment in self that pays off...

  • Or pinpointing what exactly community means to us (to create the lifestyle we envision whether it's local or global, we need to be clear on this!) like the people in this video.
  • Or the 70+ life and work hacks from career renegades, zen habitues, and cubicle escapees at Chris  "The Art of Non-conformity" Guillebeau's World Domination Summit in Portland, Oregon this month where "the road less traveled starts to look like the standard path." (Download Chris' free guide "How to live a remarkable life in a conventional world", no sign-up required)

These breaks from routine pay off.

+++++ YOUR THOUGHTS

Send us your problem: What's the main obstacle to being effective in whatever you do? What stops you from creating the lifestyle you envision for yourself?

+++++

Enterprisingly yours,

 

 

P.S. Check out our brand new time-saving, graphic Scoop-It page on all-things-global niche. Potent, right!?

+++++ MISS LAST MONTH?

Check out May's "Flowering" +++++

Theory Into Practice

Hope you're enjoying the nature in your part of the world, and as you make your mid-year plans, you're using the playful travel buzzwords bursting out all over: (palidays! set-jetting! buddymoons! frightseeing!) +++++ AT expat+HAREM

Those April showers have us blooming too. We've got a new video section at the site, with some golden oldies like the Expat Harem editors on NBC's Today Show with Matt Lauer, a steamy talk with Martin Anthony on The Crossroads, and recent material like my "Evolution of a global niche" slideshow (about how to use an identity crisis to your advantage!) and a talk at Microsoft Turkey for Turkish Women's International Network last month.*

Hybrid life coach Amna Ahmad shows us how to "decolonize your inner world" with a simple writing exercise, while Rose Deniz grapples with a unique lingo as she leaves her native tongue behind. Sezin Koehler calls for essays about Third Culture retirement issues -- a pressing concern for Baby Boomers and adult-onset Third Culture types like many of us.

+++++ AROUND THE WORLD & AROUND THE WEB

We're intrigued by the concept of Trunk, a global culture magazine "in the spirit of a Hemingway novel" which proclaims "there are no foreign lands", but we can really use the real-life logistics of expat women packed into a just-released book from ExpatWomen.com (download a sample here). Check out author Andrea Martin's $5,000 launch lottery too.

+++++ *BTW, these fresh videos offer a sneak peek into expat+HAREM's newest initiative -- Globalniche.net --  a private and practical membership community to learn exactly how to operate professionally and personally independent of traditional limitations. Putting theory into practice. Join us on Facebook and Twitter!

+++++ YOUR THOUGHTS

What would you want to learn in our new educational community? Which expert do you want to hear from? Your votes will determine the topic of our first (complimentary) webinar...coming soon!

Click here to share your most burning question.

+++++

Perennially yours,

+++++ MISS LAST MONTH? Check out April's Upheavals +++++

How To Use An Identity Crisis To Your Advantage

What comes after cultural disenfranchisement?

What comes after Expat Harem, the book?

What comes after expat+HAREM, the community site?

This slideshow charts the evolution of Globalniche.net (or, how to use an identity crisis to your advantage). Below is the script of my accompanying talk The Evolution of A GlobalNiche, delivered at Turkish Women's International Network, Microsoft Headquarters, Istanbul

EVOLUTION

DREAM of belonging how PLAYING with cultural identity has helped me ACHIEVE new sense of myself, personally and pro

CONCEPT & COMMUNITY we can all can use to be successful.

MAP

FB contacts. Where in the world do I belong?

Dream of belonging. Not just fitting in. But being in the right place with the right people. Place to lead your ideal lifestyle, chosen livelihood? Work you love to do so much it’s play?

For ppl who dream of life/community beyond what surrounds u now.

Story begins. Southeast Asia. Disenfranchised experience. lost my voice. Writer but I could not make myself understood. I didn’t understand what was going on around me.

What saved me: play. Pasttimes that put me into context. Taught me about the place. Historical travelogue. Acting in a period film. Drawn to crossroads, places where time meshes, opposites collide and cultures fuse.

EXPAT HAREM

Turkey 2003. Asian complaint travelogue. Snake infested island! Pirate-filled waters! No metaphors, really happened.

Turkey kidnapped me instead - metaphor. Theoretical home with the Expat Harem anthology. Inspired by the foreign women in sultan harem, liminal state of TR.

Showed how we can be embedded in a place, yet forever alien. Survive, but thrive in limbo. Also my character, like working alone at home, in collab with others. Found historical counterparts, also cultural peers. 100 women in 14 nations answered call for subs. 100s more on book tours. No longer alone in my limbo, even if American publishers suspected I was. worried book’s nonexistent audience, 15 New York publishing houses passed before sold. proved wrong. Thanks to Turks Turkophiles, expats, travelers, women writers, Near Eastern studies types -- people like you.

EXPANDING

EH called together virtual community but nowhere to meet. 2yrs ago: group blog to address readers and see what was beyond the book.

Expand circle. not just woman expat writer in Turkey. Expats everywhere. Global nomads, multicultural types. Immigrants, intentional travelers. Men, even! Anyone in cultural limbo.

New social order, most meaningful bonds not family, culture, nation. School. Work. social web connect us on interest, experience and world view. we can find each other, learn.

HYBRIDS

EH community started teaching me. Podcast roundtable discussion, realized all using creativity to manage hybrid, multifaceted lives. Flex skills/perspectives cd bring to all endeavors. Our life trajectory not a liability! Cd be asset.

AUTHOR PLATFORM

While launching EH online, also working on 2nd book, about my friendship with a multiple personality. Problem. After success/acceptance of EH book -- 5 yrs -- committing career suicide? lose my audience, or transition them to new topic? to prepare my author platform for 2nd book, began explaining why cultural writer shifting to psychological topic. Emphasizing identity, how formed thru culture -- getting away from travel focus. Also apparent expat and hybrid life writing more concerned with personality and psyche issues than travel often is.

MULTIPLE CULTURAL IDENTITIES

there WAS a link between past work, new book. have multiple CULTURAL personalities -- like a multiple personality, honor/care for each key to health/happiness. Career 'problem' both addressed personal issue and paved new pro growth! We have fusion!

GLOBAL NICHE DEFINED

called expat+HAREM site global niche, meant niche for globalists, home in world. 6 mos definition emerged. Looking at lifestyle design, location independent movements pioneering gate-jumping new paradigms, digital nomadic practices we require when geographically or culturally disadvantaged.

Detected my community's distinctly different need. Our question not Generation-Y: "how can i live on a beach in Thailand by running a blog."

PSYCHIC LOCATION INDEPENDENCE

Instead, PLU looking for in a GN is answer to: "how can I live the life I want wherever it is I happen to be?" To live/ work to our abilities independent of location and whatever its limitations.

Maybe still in hometown, or everyone speaks language we're not good at -- whether language of tongue, some other kind. best customers 10 time zones away?.

This addresses more universal issue. How to be okay with where we are, plenty reasons why we are where we are. Don't always live in optimal setting for our dreams. Doesn't mean we have to defer. We can get started, right now.

GLOBAL NICHE WORKGROUP

Past yr: cofounded creative entrepreneurship workgroup, mastermind how building life/livelihoods around strengths and interests. What we UNIQUELY bring. Belonging into own hands, playing with possibilities to find ourselves, audience, peers. Focus on web platforms reflect our place in the world, connect to relevant ppl, communities, integrate into offline activities.

Love fusion. NOW combining workgroup with expat+HAREM mission to make our psychic limbo a productive state. A global niche workgroup.

Developing private edu community -- GLOBALNICHE.net -- to equip psychically location independent PLU -- transglobal, multicultural, dreamer in a situation mismatch -- with skills/ tools need to achieve dreams.

Please visit so we can keep u posted about upcoming launch. Thank you TurkishWIN, good night.

Masterminding An Expat's Reluctant Entrepreneurism

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on an expatriate writer's mention that if she weren't an expat and forced to find ways to make a living outside the norm, she wouldn't be an entrepreneur.

It reminds me of the Dialogue2010 conversations at expat+HAREM, and how our hybrid lives have *forced* us to be flexible about a lot of things most people (especially those in our 'previous lives' if we're living outside an original territory, including who we might have been if we'd stayed) never have to deal with. Our careers are one of those things.

The beauty of being a creative entrepreneur is that it's about making your work type and situation *work* for you, for the type of person you are, and the situation you face. That doesn't mean it's the easy choice, just that it has the potential to deliver much more than you'd get from being a cog in someone else's wheel.

Was also reading something the other day about how we don't have to make money from everything we produce (or even try to sell it), but if we're professionals (or hope to be, that is, we're not hobbyists) earning money for the work we do has to be part of the larger plan.

Writing ONLY for money is different type of job than writing what you want to write and receiving money for it (at some point on the journey, and maybe not directly from the writing).

If your interest in writing dries up at the prospect of selling it, or using it as a form of content marketing for something else you are selling, then maybe writing is not an element of the paid work you want to do. Maybe you want to keep it as a hobby, a special form of personal entertainment. That's totally cool.

But, if you harbor dreams of yourself as a professional writer, not only sharing your work widely but receiving compensation for it, then writing *is* an element of your livelihood. If you have the luxury of already knowing what you want to write, and already writing what you want to write (some people are on a different carousel, where they write for hire and dream of writing from the heart and soul and it's hard to get off that carousel for the very reason that it's scary and hard) then all you have to add to your picture is a strategy to get paid for what you are already doing.

Will you have to make changes in your plans, will you have to improve to be competitive, will you have to be sensitive to your readership? Will you have to be aware of the market and how it works and what the shifts are in publishing? Will you see clearly whether you have achieved your professional writing goals or not? Yes.

In fact, writing might suddenly seem like a different kind of work if all that stuff I just mentioned has previously been kept separate from your writing life. I think this might be the key for you. Integrating in small steps your writing as professional, and with a market purpose.

++

Another participant of the group points out this post by creativity coach Mark McGuinness of Lateral Action that if Shakespeare had continued to work for a patron, we may never have heard of him.

Masterminding A Membership Site

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it's a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center and asks for feedback and suggestions on their next steps. A week of discussion ensues. Here's my prompt about what I'm thinking of doing.

Hey all! Besides the in-progress shift at expat+HAREM (which includes among many other changes, making the content evergreen and getting off the feed the beast with original content every week treadmill), with Miss Tara I am working on creating a spin-off community.

Globalniche.net. GN will be a private and paid membership site for the same global citizen/multiculti/expat audience, but focused on solutions rather than simply discussion and entertainment. Adding practice to the theory.

In many ways Globalniche.net will reflect what we’ve seen at ThirdTribe.com this past year: bulletin boards for discussion of numerous topics, regular hosted seminars, audio and video interviews with experts and fellow seekers, custom-created educational material and special offers from solutions providers, and a support community to enact the things being discussed. It will be an actionable space, and since it will be shielded from public view, it will also have an intimacy we can’t experience on the open web.

Everyone in this mastermind group (along with some other solid members of our current eH and creative entrepreneur community) will be invited to join as founding members. When we’re ready to launch a monthly membership option will open more widely.

When we get started (date not set but within 6 months) we’ll be asking the below kind of questions to our founding members. It would be great if you could get the ball rolling, tell us what would make this a VERY valuable community for you, as well as throw out your own questions about the plan, or what we might also want to ask our founding members.

What is your biggest pain in finding your place in the world outside of your culture and comfort zone, and operating to your true potential both professionally and personally?

What is your biggest pain embracing all the worlds you love to belong to?

What drew you to e+H (and kept you coming back)?

What improvements to e+H’s brand and offerings would you like to see in a membership community at globalniche.net?

What tutorials, resources and educational material would you want from GN? What do you want to learn how to do? What do you need support for?

What kind of people would you want us to interview and make accessible to the community (by name if you know them)?

 

++++

Here are some of my responses to the feedback I received (I'm not sharing the direct feedback since the group is private). Five people participated (thanks to Catherine Bayar, Catherine Yigit, Sezin Koehler, Jessica Lutz, and Tara Agacayak!) and contributed 34 comments:

Thanks all, keep it coming! Characteristically, I have so many other deadlines this week I am practically missing my own party.

Thanks for the broader view of who might be of interest to hear from. Yes, futurists. In particular, may be able to address the tensions of living ahead of our time...because that certainly encapsulates a lot of the issues we face. It's coming for many others too, but we happen to be dealing with it all now.  Agree, Global Niche is a widening of the Expat Harem window, and I'm looking forward to transitioning to it, as well as bringing in new people for whom expat+HAREM may have seemed too 'niche'. Glad that the questions feel deep to you, and thanks so much for plumbing them. The deeper we can go here, the better we can start off the block. It's heartwarming to be able to trace where we came into each other's lives -- and so far back, too. Want to hear the revolutions the link has caused in your life, because it's a natural path to where we are taking this -- together.

Ooh yes I like the idea of being able to discuss whatever topics of the day that people are interested in (like art and culture and world affairs)....that would be possible in the bulletin board area where anyone could start a thread of their choice. Definitely on my list of interviewees are Amna Ahmad and Justine Musk!

You guys are really giving me some good direction here, about bringing my own worlds together. Being that bridge to make sense of how different communities and the leaders in them are informing who we are, and what our issues are. In particular, you're giving me some very clear ideas about how GN.net can synthesize all the best elements of what we know to be happening out there (rather than cover the same ground other expat or travel sites do and in the same way...because frankly, if those other sites were speaking completely to what I/we need, we wouldn't even be talking about this right now.) <- Exciting, challenging!

Thanks for your words about the newsletter, and the type of people and ventures mentioned in it. The newsletter can be a bridge between expat+HAREM and the GlobalNiche, and be a way to transition those who are interested into GN.  I'm also thinking about upgrading the newsletter to be more graphic...will need some tutoring please. Yes to the real-world meetings as often as possible (Tara and I've been making plans for a recurring Istanbul gathering) and I think we could also use a freaking major retreat on a regular basis.

This is really great feedback, thank you!

$$$ >> ONE LAST QUESTION << $$$

if you have any thoughts on it: price range. What would membership in this private community be worth to you?

Could be a range of prices...from the most basic offerings we talked about to more intensive and developed services.

Like Third Tribe -- the early adopters pay very little, and were part of the growth of the community. Now, they've just capped the community at a much higher rate and when they reopen, it will be still higher. All the while they've improved their offerings and built a year's worth of equity that new members can tap into from the very first day. So, can you share some comparable prices for memberships you have paid for, or know about?

Yes, the target market is a widening of the demographics attracted by eH material. Expanding to everyone who finds themselves geographically disadvantaged (could be and American in Kansas), culturally fragmented, etc. The idea is that this notion of a global niche may have come from our own need to find solutions but it can be applied to many other life situations too that may not seem so extreme in their disconnection.

Third Tribe is an example of an educational support community. It happens to be for online marketing. That does intersect with part of our interests at eh/GN but I don't mean that GN = internet marketing community. The model is instructive. As for cost, they opened the community at $27/month. I found that easy to sign on for, even though I'd never been part of a paid online community before. I think one of the reasons is that they had done a good job of letting me know what I'd be getting, and how I needed it.

I agree it would be great to have a resource area of best links on different useful topics...and self-help/self-improvement experts too. The counseling leads: There's a newish website of counselors globally (ExpatExpert.com was passing it around), as well as whole organizations for online counseling. Things have really changed, and it would be good to be on top of what's available.

Today we wrap up...thanks again to everyone for your fantastic comments and food for thought. (And excitement at the prospect of GN.net!)

FYI, we've got a Global Niche Facebook page as of today, and are collecting interested parties over there -- so head on over and like up. Thanks again for a terrific week of masterminding. You are all wonderful.

Insights From Last Season's Mastermind Sessions

My fellow admin in the Creative Entrepreneurs & Social Media group at LinkedIn prompted us for insights from last season's private mastermind sessions. "List one thing you applied using the feedback you received and the results you witnessed after putting it into practice," writes Tara Agacayak. "If you did not have the opportunity to present your case study, you are welcome to list one thing you applied that you learned in the process of this mastermind that has brought you results."

My response:

My mastermind question was about monetizing expat+HAREM (and I got tons of great suggestions and debate from you all!). The most impactful thing that emerged was that regardless of what my people will tell me they want (when I send out the survey!), my success will hinge on the idea of partnering with people who have related yet different businesses and have high-quality, appropriate products and services to offer.

I may know something is valuable in my arena when I see it -- but that doesn't mean I have the time or energy to create it from scratch myself. I can be a conduit for that product or service, and in partnering with others I can co-brand the thing. And over time, I can grow my community based on those offerings rather than the free ones -- "a small band of givers rather than a lot of takers".

An example of where you see that impact today is in the "Build Your Global Niche" program I am creating with Tara, the mastermind demo we did this month for the International Pro Women of Istanbul and the tutorial mailing list we started. They are early steps to a larger plan for eH, which is about preparing expat+HAREM readers to be a cohesive, actualized community putting a creative entrepreneur web platform to use in their location (and monoculture?) independent lives. To solve their problems with the very tools that are solving ours. To give them access to the people who ring our bells...and in turn to give those bell-ringers access to an appropriate community for their offerings. Win-win.

+++

Among the other enlightening, and empowering results reported:

"I have integrated the main social media tools with my website and I have added posterous to the main tools to work with."  (To this I say: that's some integration that not only makes you more visible but also saves you energy in the syndication of content!)

"I re-organized my twitter, creating more strategic and useful lists. I started tweeting other things besides news." (To this I say: I felt your presence on Twitter so much more recently. Kudos for finding a Twitter third party service that lets you do things your way.)

"With your suggestions and guidance I simplified my offerings into two categories - Free and Premium."

"By creating a website for purely professional purposes I ended up getting a great deal more interest in my services on eLance. By redoing the header on my site I find that people spend more time on the website than they had been doing." (To this I say: great you're able to point to those concrete, quantifiable results from the advances you've made (email responses, view time on site).)

"I had a fairly fixed idea of how I wanted my site to be before the session. Afterwards I was questioning every single aspect of it! It really helped to have other people's input, to see where they thought I should head and how to arrange the site. That's the beauty of this group, positive criticism that can change how you approach things." (To this I say: can't wait to see how your site turns out with those added dimensions in the process of creating it!)

"My biggest win has been creating a cohesive visual hub. From that unity, I've been able to start weaving a very colorful picture in images, not just words. Using fun tools like Picasa/Picnik, Animoto (my new fav way to tell stories, which you'll be seeing with my Kickstarter relaunch this month) and taking new photos of our product on Etsy as well as new portraits of our main product - us! - have changed the site dramatically and increased Etsy sales. So, pulling together the visuals our brand projects to the world has been key, thanks to all of you!"

 

 

 

 

Custom Creative: The Making Of An Authentic Indie Life

Happy blizzard -- or dense fog in the morning! We've got entrepreneurial social media life/work things to do in the low-visibility season ahead. BTW here's an overview never before available: If you're at all interested you can now peek behind-the-scenes of my top five cultural producing projects related to but not strictly expat+HAREM. Hint: Family culture clashes! Art historic soap operas of imperial proportion! [link removed, no longer available]

+++++ AT expat+HAREM

Our shiny new Facebook page replaces a group set to retire one random day. Don't want to lose you in the shuffle. Please post on our FB wall any kind of culturati link you're liking today.

Do we look older more experienced? We just celebrated our first full year of bloghood! 23 guest bloggers to thank, we're also grateful for 2300 comments which took us to surprising intersections of culture and identity. Here we all weigh in on the posts which affected us the most.

2011 starts with the editor of Matador Life Leigh Shulman contrasting the peregrinations of a fictional exile with her own rolling stone life. Why do we leave the places we know, and is the melancholy of disconnect any different if it's elective or imposed on us?

YOUR PRO GLOBAL NICHE IS A WEB PLATFORM...

Not just a dreamy concept of world citizenship, your global niche is about "blooming where you're planted" in a holistic way, being creative and entrepreneurial to find happiness, growth and success wherever you are and in all your aspects.

In conjunction with creative biz consultancy Turquoise Poppy, expat+HAREM is excited to lead a January 22 demonstration of how to build your global niche through social media.

Not geographically convenient, or complete newbie? Cultural creatives and mobile progressives everywhere can now start learning the web tools, techniques and technology: our new mailing list will get you started with free tutorials and keep you posted about next steps, like our upcoming mastermind program for creative entrepreneurs.

That's a high-impact online course where a supportive set of your international, creative peers will help you build your global niche on the web. +++++ AROUND THE WORLD & AROUND THE WEB

We loved Dr. Brene Brown's recent TEDxHouston talk on  wholeheartedness and its root in expressing our vulnerability.

But the blog of longtime expat Diana Baur and majorly creative entrepreneur (the American potter is an innkeeper in Italy) sharpens the point for identity adventurers and global nomads like us. "Wholehearted people don't have an externally-driven directive about living correctly."

To live authentically individual lives we need to embrace the parts of ourselves that don't fit anywhere.

Publication to watch --> BETA is an about-to-be-released quarterly print mag from the global online travel network Matador. All about motion, journey and place, apparently the cheeky thing subtitled the topography of living will be sold at "some of our favorite camel markets and opium dens worldwide."

+++++ YOUR THOUGHTS

In the new year we're looking at where others end and we begin. "What are you redefining?" we asked.

Beth Wettergreen, the new liaison between a private university in Istanbul and U of Maryland, is struggling with the concept of 'private life' in Turkey. "Here, one is almost never unobserved. I have a feeling that the notion of a truly private life is reserved for the upper middle class and upper class."

Meanwhile another expat is facing the boundaries of a life vision at odds with cultural expectations of a woman who 'works' from home yet is not a traditional housewife.

"I risk appearing rude and living up to the stereotypes of the self-centered American in order to further myself along the path that feels right to me - even if others can't see it or understand it."

What creative, custom life/work solution are you looking for?

Global Niche Mastermind: Jet Fuel Combo Of Tools, Techniques, And Peers

This announcement appeared in the International Professional Women of Istanbul Network bulletin. BUILD YOUR PRO WEB PLATFORM: The Global Niche Mastermind (Saturday, January 29th 30TL/person)

Join a no-nonsense 2-hour exhibition with local social media experts Tara Agacayak of Turquoise Poppy and Anastasia Ashman of expat+HAREM.

They'll demonstrate the jet-fuel combo of tools, techniques and technology -- and peers -- that you can expect in their new "Build Your Global Niche" mastermind program.

That's an upcoming 8-week online offering to help creative entrepreneurs build your personal brand on the web.

(Requirements for Jan29 event are a basic web presence with 2 of these: blog, Twitter account or LinkedIn profile. Sorry, no exceptions.)

Masterminding How To Deal With Social Media Anxiety

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). These are my thoughts on a session dealing with social media anxiety.

Successful social media use is ALL ABOUT THE FILTERS. Definitely a good topic for a mastermind because the solutions presented this week have the potential to revolutionize your experience with social media and that is major.

My first thought is *use automating tools* so you can stock your feeds at your convenience, decide when the info goes out and where to, and you don't have to visit the sites to post. Much less overwhelm. I use SOCIAL OOMPH for my twitterfeed. It's free, and dead simple. (I also post extemporaneously, but for purposes of this response on automation, that doesn't matter.) Social Oomph allows me to enter as many posts as I want, choose the time and date. Hashtags. Only thing I can't do is post the same tweet twice or "@" replies. You use Networked Blogs at Facebook, I see, great. Email mailing providers also let you post a link to FB and Twitter. You can hook up LinkedIn to Twitter to post at LI your Tweets. For Twitter if you try a third party app like HootSuite or Seesmic or Tweetdeck you can break your subscriptions into categories and only peruse one category at a time. "Friends", "Photographers". "China." That might help you dip a toe in.

Also, you can create a category based on a search term so you can easily respond to tweets on your favorite topics without having to wade through lots of material. So, my first advice is USE SOME FORM OF AUTOMATION on each platform and alternate it with spontaneous contributions, reactions to others, replies. (There is such a thing as overdoing it, and obviously not being present which makes people feel they are being pushed at by a machine.) On the Twitter site itself you can use "Lists" to group your subscriptions and only peruse what one list is tweeting. Personally I have used lists to expand who I follow without making my main stream 10,000 people strong! Here is a good list of "power twitter tips" from Chris Brogan "in five categories: intent, technical, business, integrated usage, and off-twitter. Here's a post about "How to overcome the concern that social media is a time suck" with tips on strategic following and here's a personal branding checklist for Twitter usage. Someone here mentioned to weed out tweeters who 'don't say thanks'. To me, I'd rather not read tweets solely thanking people -- empty tweets that say "thanks for the RT!" are a last case scenario. Sometimes I do it when I'm falling behind, but it's of little value.

A way to better thank someone is to look thru their stream and RT or react to something of theirs. To engage with them, then it's not about keeping score, but the fact that it becomes natural to be involved with them.

You might like this latest post from TRIBAL WRITER's Justine Musk about building an author platform with social media (whether you're an 'author' or not). She writes that the path comes partly from 'strategy' and partly from following your instinct.  Figuring out why you're driven to write (or whatever else creative thing you're doing) and sharing that "inkling, which will lead to other inklings, which lead the way. You'll promote your own work while you're at it."  Musk also she talks about how your blog is your hub, and all these other sites are spokes where you meet your network. "And those different platforms require different forms of content. But you can take your big content – long blog entries, or ebooks or whitepapers — and break it into smaller chunks and bites and tweets. You can take your small content and explode it into something more in-depth. You can transcribe your podcasts and post on your blog; you can tweet cool quotes from your video interviews; you get the idea. Your content feeds your content feeds your content." In a recent Third Tribe seminar Sonia Simone interviewed Naomi Dunsford who said "scare off the people who aren't interested". That could be by your topic alone, your attention to detail, your tone, your seriousness or flippancy, whatever. But basically, you need your people to gather, and how will they know if they're you're people if you're holding back and trying to please everyone? You mentioned not wanting to break down your blog posts. Here's a list of 40 things you can tweet that aren't derived from your blog postings. Good ideas, show the depth of experience and expertise you can demonstrate.

Masterminding A Writer, Artist & Cultural Curator Platform

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center with a case study and asks for feedback and suggestions on their next steps. Here are my thoughts on building out a writing and artist platform:

I use Wordpress and Tumblr (simply as a feed of my blog, microblog and Delicious activities). It seems moving to Tumblr or Posterous might make things much simpler for you as a blogger-- they seem easy/breezy as blogging platforms -- whereas Wordpress's wider capabilities will encourage building a bigger site with more going on. So, since you're talking growth and not just 'make it easier' then I'd say Wordpress.

As for platform building, where are you meeting and engaging with potential readers of your novel (besides Twitter, SheWrites, Facebook, LI, your blog)? Any communities out there specific to the topics in your novel? Taking part in reader-based litchats on Twitter would be another way to start being known as the woman behind the voice that people will be able to read when your book comes out. (Consider posting small excerpts of the book so we know what it's about and grow connected to it?)

Maybe someone here can share leads to artists, writers, cultural curators that you are aware of online -- if you know of them, they're doing something right to get your attention.

As for making the hybrid nature of your work clearer through your platform, I'm reminded of the blog convention of another multifaceted woman: Ruth Harnisch.  She breaks down the different channels of her being and lets that be the structure of her site. "The Maker of Mistakes". "The Philanthropist". "The Catalyst". "The Recovering Journalist". Perhaps something like this might allow you to indulge your interests and help a visitor to your site/blog comprehend your better?

The expatharem site has sold books through its Amazon link -- in the first couple of years of the site. The #s since I relaunched the blog are too tiny to count for anything and that may be a result of the maturity of the book or the fact that I don't push it much on the site, and/or people aren't coming to the blog to buy the book or learn more about it. However, yes, making things available to our interested parties is part of making what we do a business. We have to make the offer. It's relevant. However, I also know being on twitter has sold books. People I met there, people who found out about the book on twitter (like during #litchat on expat lit).

Also: here's a great interview with a 'unmarketing' book author about how he built both a support system and a target audience on Twitter and presold 3,000 copies of his book. Good lessons there about how to engage and when to sell. 

In response to your question about using your own name as a brand, an SEO specialist I know from ThirdTribe (@CraigFifield) just offered an impromptu SEO consult on Twitter before the end of his workday/workweek. I took the liberty to ask him for an opinion on this, in general terms. Here’re the tweets (which overlap, as Twitter does)....

CF: i have 15min before I quit for the day -- how can I help you with SEO or your Blog?

AA: wd someone's name be a better blog name for SEO than tagline about art and the creative life?

CF: in terms of SEO I would use a keyword that people are searching for. Or, I would go for branding and ignore SEO

AA: that is, are proper names SEO at all? and generally used words and phrases amount to very little in SEO world?

AA: so in researching keywords "creative life" what result would prompt good use of that phrase in blog title?

CF: depends how your audience uses those words. I would do some keyword research to decide. do you have an example?

AA: ok think i got it! (branding with a proper name means SEO considerations unnecessary)

CF: well, unless your brand will eventually be big enough to be searched on :) make your brand name unique to win there

The Output Of A Holistic Writing Coach

Check out the cool shelf of books (including my Expat Harem, and my college pal Lisa Lemole Oz's US: Transforming Ourselves and the Relationships That Matter Most, and my Twitter acquaintance Maryam Montague's Marrakesh By Design) from Victoria C. Rowan's Ideasmyth clients.Screen Shot 2013-10-22 at 6.12.22 PM

I've worked with Victoria as a holistic creative consultant since I did her journalism bootcamp at Mediabistro in 2001. (Victoria launched Mediabistro's media training program.)

Later I joined her writing critique groups for 40 weeks, and then I was a private writing coaching client.

Her workshops focus on "development of craft, professional writing habits, editing skills, communication skills, marketplace savvy, career development, and life/creativity management in that order."

Creative Entrepreneurship Through Social Media: The Case Studies of Anastasia Ashman and Tara Lutman Agacayak

From Andrea Martins' ExpatWomen.com Creative Entrepreneurship Through Social Media: The Case Studies of Anastasia Ashman and Tara Lutman Agacayak

Anastasia and Tara are expat women entrepreneurs who have used social media to successfully grow their businesses and online profiles. We asked these two progressive business women to write an article for us, sharing their experiences and tips. 

Interestingly, whilst they both herald from the same part of Northern California and both currently live in Turkey, their paths did not cross until they met on Twitter.  

Creative entrepreneurship means thinking innovatively to both create a business and to promote it.  Expatriate women make ideal creative entrepreneurs because they usually require flexible and fluid work to fit their lifestyle (which typically means that they need to be creative in their business concept) and they are increasingly internet and social media savvy (which means that they are typically more willing to use social media creatively, to promote them themselves and their business).

Social networks like Facebook, LinkedIn and Twitter, together with easy-to-use blogging systems remove many of the personal disempowerments far-flung expat women have traditionally experienced.  They can also be powerful professional tools, especially for expat entrepreneurs.  The niche nature and 24/7 cycle of the web can diminish cultural, linguistic, geographic and time zone disadvantages to both career development and entrepreneurial endeavours abroad.

Social media makes it easier to create these one-of-a-kind businesses by helping define and embody your brand, whether you are a writer, a coach, a consultant, a photographer or so on.  Applications and tools such as blogs, Twitter and YouTube enable you to extend your brand across the web and convey your multi-media message in text, video or graphics. You can monitor your brand, see how others connect with it, and evolve it as your expat journey transforms you. Well-curated Tweetdeck and Hootsuite columns and specialized LinkedIn groups provide access to state-of-the-industry practices, trending thought, and leading players in your field of business, as well as the opportunity to become known as the experts that you probably are.

 

How Do We Use Social Media?

The best way to explain how social media might be able to help you and/or your business, is to share with you our own real-life case studies…

Case Study One: Tara Lutman Agacayak

Anastasia: Tara, going online solved your information technology (IT) career disruption after accompanying your husband to a small town in Turkey. How?

Tara: I first started experimenting with online sales by offering trinkets on eBay. Shortly afterward I started Citara's, an online boutique selling handmade Turkish products with my husband. Setting up an independent retail site was entirely different than selling through a hosted site like eBay. Getting our products in front of the right people required a unique set of tactics on the web. In this new attention economy, social networking and content marketing became vital to our online business. Citara’s started as a static website, but the brand has extended to a Twitter handle and Facebook page. We have also partnered with a non-profit called Nest where we donate a portion of sales to their microloan program generating funds for women's craft-based businesses. The work we do is editorialized through our blog and disseminated through channels we have set up on Twitter, Facebook and Kirtsy.

After building an offline network of artisans in Turkey I partnered with my expat friend Figen Cakir to start Behind the Bazaar, a site promoting independent artists and designers in Istanbul. It relies solely on social networking for digital word of mouth marketing. Using our blog as a content hub we offer a unique perspective on the local creative community. Content is then re-broadcast and re-packaged through Twitter, LinkedIn groups, and our Facebook page. We also act as experts on Localyte providing – an alternative view of Istanbul through the eyes of its artists.

Last year, Figen and I also started Intarsia Concept (IC) as a place for people to congregate and share resources for building creative businesses. Many creative entrepreneurs are their own entities. They manage their own PR, define their brand, and handle their own marketing and customer service. We envisioned IC as a supportive and informative environment for those starting their own creative businesses. Using our blog to centralize content we extend conversations out to LinkedIn, Facebook, Twitter and bookmarking sites like Kirtsy and Delicious. I monitor HARO (Help A Reporter Out) requests for press opportunities and respond to questions on LinkedIn and Twitter. I engage in forums and groups on Ladies Who Launch to look for opportunities to collaborate or barter services.

Social networking is not just about getting your message out, but about opening two-way channels of communication and listening as much as you speak. It is the opportunity to learn from the greater community and create win-win opportunities.

Case Study Two: Anastasia Ashman

Tara: Anastasia, your writing and cultural entertainment-producing career is built on the publishing world's "author platform".  What does this mean and how is it related to social media?

Anastasia: I have been location-independent for eleven years, arriving in Istanbul from New York City in 2003, after Southeast Asia in the ‘90s where internet access revolutionized my estranged life. I virtually compiled and edited the book Tales from the Expat Harem with Jennifer Gokmen,  through email with more than 40 people in four different time zones. My second book and cross-media projects like intellectual global nomad salons and screen development of Ottoman and Byzantine princess stories require a vast rebuild of web presence and activity.

The publishing concept for launching a career – the author platform –  is a good model for the globally mobile woman entrepreneur. In order to make sales, land assignments, get project funding, attract collaborators and partners, a professional needs to demonstrate her platform of influence and credibility. She needs to pinpoint her market, get substantial attention, deliver the goods, including: a targeted mailing list; an audience; and alliances with others with similar audiences; access to media outlets (generating her own newsletters, blogs, podcasts); making appearances; and other speaking engagements.

To this end, social media offers opportunities to build a more robust and far-reaching platform with fewer resources. I interact with readers, agents, marketers and publishers in live chats on Twitter, meet peers in networks like SheWrites, TravelBlogExchange and the small business community Biznik, while SocialMention and Google alert me to people discussing my subject matter so I can join the conversation. I share thought leadership with fellow writers, travelers, globalists and culturati by posting favorite web finds to Twitter and Facebook feeds, and bookmarking them at Delicious. I upload presentations to SlideShare, and contribute to LinkedIn groups for: filmmaking; my college alumnae; the expat life; Turkish business; blogging; and digital publishing.

On my main sites I develop my own material, community and skills. I revolve ideas about female identity, history and culture at my individual blog, and foster relationships with my global niche of Turkophiles, intentional travelers and hybrid lifestylers as founder of the expat+HAREM group blog. Technology helps me amplify with syndication to Networked Blogs at Facebook, to Kindle, my LinkedIn profile, and Amazon Author Central. My ultimate goal is to create viral events – a worldwide rave for my most shareable ideas and properties – where my network voluntarily distributes my digital content to their connections, deriving their own meaning and use, telling my story their way. As I locate, interact with and help interested parties across the web, I create my ideal word-of-mouth market worldwide.

 

Anastasia & Tara’s Social Media Tips

 

Do:

  • Present yourself thoughtfully, accurately and honestly;
  • Mind-cast, not life-cast: aim for a high signal versus noise ratio;
  • Provide value: offer your expertise and knowledge, solve problems, be generous, connect people, be authentic; and
  • Monitor who is following you (be aware of who you are congregating with).

Don’t:

  • Allow incriminating words and images to be attached to your name;
  • Believe get-rich-quick and get-followers-fast schemes;
  • Use your birth year or publish information people can use to find your physical location; and
  • Use copyrighted material without permission.

Think Long-Term

 

        • Social media is a way to carve out your niche and congregate with like-minded people. Whilst this can happen quickly, it usually does take time – so think long-term.
        • The good news is that if you are patient, dedicated, committed, giving and authentic, you

will 

          find allies in your field. Your networks

will 

          support and promote you. They

will 

        offer solutions and encouragement and challenge you to be better. And the best part is… just like your own ‘career in a suitcase’, your social media contacts are portable and they will go with you wherever you go.  So good luck and happy connecting!

 

 

Anastasia Ashman aims to further the worldwide cultural conversation, raising the feminine voice on issues of culture and history, self improvement and the struggle for identity – from one family to entire hemispheres.

Tara Lutman Agacayak works with creative entrepreneurs around the world in multiple facets to craft viable and lucrative businesses.

 

January 2010

 

Additional Resources:

 

 

Mastodon