Content

Masterminding Optimizing A Writer's Online Presence

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on optimizing a writer's presence online, including consolidating her blogs and deciding on which social media services to use and how.

I changed my anastasiaashman.wordpress.com blog to my own domain and there were no posts lost. it took a hour or something, no big investment! The method is actually easy and since so many people before you have done it, there are tutorials too. do you have a domain and host ready to go? if so, i think there is even a option inside your wordpress.com dashboard to take you through the steps. If i find a tutorial i'll post it. Here we go, first returned on google: http://www.labnol.org/internet/migrate-wordpress-blog-to-own-domain/12776/ Here are more considerations but an older post: http://remarkablogger.com/2008/03/18/moving-wordpress-com-self-hosted/

Actually if you read the second post above, you'll see a good reason to consolidate your site and blogs under one URL: "search strength". Will be talking more about this soon, but it's something to consider -- bring everything under one umbrella, with a menu that sends us to different areas. And if you're not blogging often, you don't need a separate blog for those different interests. just use categories to separate them, and one blog with unlimited static pages.an idea for what to do on twitter (which i think is best SM platform for you to be active on besides your own blogs) -- focus on twitter chats for writers.

Here is a list of Twitter chats by Inkygirl. Look thru the schedule, pick the ones of interest and then show up for them. Participate. Use the hashtags, talk to the people there, follow them.

This way people will get to know you, and your time on twitter will be spent in groups of professional interest to you.

 

There are also agent chats and book seller chats and publishing world chats. Branch into them as you see fit. Talk about your work in the context of the chat, but also just be engaging with others and people will check out your profile, follow you, and see what you've got going on. Talking to other writers who have books they want to publish is a way to talk about your own...

I wouldn't spend a minute more on LinkedIn (besides this group, I mean). Facebook is nice but if you're going to put in time or drive traffic it should be to your own site. Twitter + blog/site it is!

Alexandra Samuel is a woman who knows what she's talking about: "How to sustain a social media presence in 3 hours a week." Take a look at her suggestions and see what you can do to set up a system like this.

Also, look at this "Strategic tweeting for authors: If you’re an author who isn’t active on Twitter, you’re making a huge mistake, say savvy book-marketing gurus."

If you're going to tweet add a twitter widget to your site so your more ephemeral activities and the conversation and info you share can be seen by visitors to your site. It makes it look like someone's home. Here's how.

Remix Culture: Cross-Pollinating With Our Pluralism

This month we're acknowledging that where we come from counts (see this urban psychology article on the geography of temperament, and take this quiz to pinpoint how to make life choices "congruent with your temperament") -- and by bringing what we uniquely have to offer, we're cross-pollinating the culture. And we extra-extra-extra love to hear this => Pluralism is always practical: when we draw on our own mixed identities we're more creative!

+++++ AT expat+HAREM

Meanwhile a Third Culture Kid and food activist in Colorado says no to the American predilection for huge cups of coffee consumed in the car, and yes to the communion found in ethnic dining rituals from her childhood and travels.

An American born and raised in Japan finds a way to bridge the cultural divide through the whimsical folk art of etegami.

So much good stuff coming our way, impossible to share it all....here's another way to get on the same page with us: we're now attempting to round up the zillions of resonant links that fly past us every day -- like these ones about global careers, and international politics and the hybrid souls we all possess.

+++++ AROUND THE WORLD & AROUND THE WEB

If you're in New York on the 25th, don't miss an evening about "How to Run the World & Hybrid Reality", presented by expat+HAREM's global nomad salon coproducer Janera Soerel. Global adventurer-scholar Parag Khanna and his wife Ayesha will introduce their new institute exploring human-tech co-evolution.

And for the collectors, from the filmmaker, author, producer, and musician known as DJ Spooky comes this compilation of essays examining 500 years of collaborative creation, "from the history of stop-motion photography to Muslim influences on early hip-hop."

+++++ YOUR THOUGHTS

What are you remixing in your personal culture?

How Can We Maintain Our Web Presence & Data When Social Services Are In Flux?

In our GlobalNiche LinkedIn group, Tara Agacayak asked what we're doing to protect our content. Her blog on Blogger was blocked by court order in Turkey. "Not as in legal protection - but how to you make sure your data doesn't disappear? We've seen what happens when companies like Delicious get acquired and we lose our bookmarks or when Turkish courts ban sites like YouTube and Blogger. What are some things we can do to maintain our web presence when it is constantly in a state of flux?"

Here's my answer:

Redundancy, back-up. And trying out new services to capture your feeds...

Even microblogging sites like Tumblr -- you can set it up to capture your blog posts, your tweets, your bookmarks (at least for Delicious it worked).

Content aggregators -- I'm trying out the beta MemoLane to build a social media timeline with FB, Flickr, Twitter, RSS, vimeo.

Here's an example:

https://www.facebook.com/photo.php?fbid=204181789596377&set=a.187853447895878.54875.180650641949492&theater

Groupon Ad Fiasco + Kenneth Cole Twitter Debacle = False Cosmopolitanism

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Groupon's SuperBowl ad fiasco when the company attempted to mix consumerism with sensitive political, environmental, cultural, economic and social issues, and the Kenneth Cole Twitter debacle which appeared to make light of unrest in Cairo are examples of the bellyflops that come from false cosmopolitanism.

I wrote about this back in August of 2010.

We’re suffering from a false sense of cosmopolitanism. Access to the worldwide Interwebs leads us to imagine ourselves global thinkers. But we’re not -- unless we’re true xenophiles, bridging cultures, immersed and knowledgeable about multiple worlds.

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

“Xeno-confusion” is happening more often in the virtual realm, with higher and higher stakes. How are you preparing yourself for a wider world?

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Related: Global Dexterity

Insights From Last Season's Mastermind Sessions

My fellow admin in the Creative Entrepreneurs & Social Media group at LinkedIn prompted us for insights from last season's private mastermind sessions. "List one thing you applied using the feedback you received and the results you witnessed after putting it into practice," writes Tara Agacayak. "If you did not have the opportunity to present your case study, you are welcome to list one thing you applied that you learned in the process of this mastermind that has brought you results."

My response:

My mastermind question was about monetizing expat+HAREM (and I got tons of great suggestions and debate from you all!). The most impactful thing that emerged was that regardless of what my people will tell me they want (when I send out the survey!), my success will hinge on the idea of partnering with people who have related yet different businesses and have high-quality, appropriate products and services to offer.

I may know something is valuable in my arena when I see it -- but that doesn't mean I have the time or energy to create it from scratch myself. I can be a conduit for that product or service, and in partnering with others I can co-brand the thing. And over time, I can grow my community based on those offerings rather than the free ones -- "a small band of givers rather than a lot of takers".

An example of where you see that impact today is in the "Build Your Global Niche" program I am creating with Tara, the mastermind demo we did this month for the International Pro Women of Istanbul and the tutorial mailing list we started. They are early steps to a larger plan for eH, which is about preparing expat+HAREM readers to be a cohesive, actualized community putting a creative entrepreneur web platform to use in their location (and monoculture?) independent lives. To solve their problems with the very tools that are solving ours. To give them access to the people who ring our bells...and in turn to give those bell-ringers access to an appropriate community for their offerings. Win-win.

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Among the other enlightening, and empowering results reported:

"I have integrated the main social media tools with my website and I have added posterous to the main tools to work with."  (To this I say: that's some integration that not only makes you more visible but also saves you energy in the syndication of content!)

"I re-organized my twitter, creating more strategic and useful lists. I started tweeting other things besides news." (To this I say: I felt your presence on Twitter so much more recently. Kudos for finding a Twitter third party service that lets you do things your way.)

"With your suggestions and guidance I simplified my offerings into two categories - Free and Premium."

"By creating a website for purely professional purposes I ended up getting a great deal more interest in my services on eLance. By redoing the header on my site I find that people spend more time on the website than they had been doing." (To this I say: great you're able to point to those concrete, quantifiable results from the advances you've made (email responses, view time on site).)

"I had a fairly fixed idea of how I wanted my site to be before the session. Afterwards I was questioning every single aspect of it! It really helped to have other people's input, to see where they thought I should head and how to arrange the site. That's the beauty of this group, positive criticism that can change how you approach things." (To this I say: can't wait to see how your site turns out with those added dimensions in the process of creating it!)

"My biggest win has been creating a cohesive visual hub. From that unity, I've been able to start weaving a very colorful picture in images, not just words. Using fun tools like Picasa/Picnik, Animoto (my new fav way to tell stories, which you'll be seeing with my Kickstarter relaunch this month) and taking new photos of our product on Etsy as well as new portraits of our main product - us! - have changed the site dramatically and increased Etsy sales. So, pulling together the visuals our brand projects to the world has been key, thanks to all of you!"

 

 

 

 

Masterminding How To Deal With Social Media Anxiety

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). These are my thoughts on a session dealing with social media anxiety.

Successful social media use is ALL ABOUT THE FILTERS. Definitely a good topic for a mastermind because the solutions presented this week have the potential to revolutionize your experience with social media and that is major.

My first thought is *use automating tools* so you can stock your feeds at your convenience, decide when the info goes out and where to, and you don't have to visit the sites to post. Much less overwhelm. I use SOCIAL OOMPH for my twitterfeed. It's free, and dead simple. (I also post extemporaneously, but for purposes of this response on automation, that doesn't matter.) Social Oomph allows me to enter as many posts as I want, choose the time and date. Hashtags. Only thing I can't do is post the same tweet twice or "@" replies. You use Networked Blogs at Facebook, I see, great. Email mailing providers also let you post a link to FB and Twitter. You can hook up LinkedIn to Twitter to post at LI your Tweets. For Twitter if you try a third party app like HootSuite or Seesmic or Tweetdeck you can break your subscriptions into categories and only peruse one category at a time. "Friends", "Photographers". "China." That might help you dip a toe in.

Also, you can create a category based on a search term so you can easily respond to tweets on your favorite topics without having to wade through lots of material. So, my first advice is USE SOME FORM OF AUTOMATION on each platform and alternate it with spontaneous contributions, reactions to others, replies. (There is such a thing as overdoing it, and obviously not being present which makes people feel they are being pushed at by a machine.) On the Twitter site itself you can use "Lists" to group your subscriptions and only peruse what one list is tweeting. Personally I have used lists to expand who I follow without making my main stream 10,000 people strong! Here is a good list of "power twitter tips" from Chris Brogan "in five categories: intent, technical, business, integrated usage, and off-twitter. Here's a post about "How to overcome the concern that social media is a time suck" with tips on strategic following and here's a personal branding checklist for Twitter usage. Someone here mentioned to weed out tweeters who 'don't say thanks'. To me, I'd rather not read tweets solely thanking people -- empty tweets that say "thanks for the RT!" are a last case scenario. Sometimes I do it when I'm falling behind, but it's of little value.

A way to better thank someone is to look thru their stream and RT or react to something of theirs. To engage with them, then it's not about keeping score, but the fact that it becomes natural to be involved with them.

You might like this latest post from TRIBAL WRITER's Justine Musk about building an author platform with social media (whether you're an 'author' or not). She writes that the path comes partly from 'strategy' and partly from following your instinct.  Figuring out why you're driven to write (or whatever else creative thing you're doing) and sharing that "inkling, which will lead to other inklings, which lead the way. You'll promote your own work while you're at it."  Musk also she talks about how your blog is your hub, and all these other sites are spokes where you meet your network. "And those different platforms require different forms of content. But you can take your big content – long blog entries, or ebooks or whitepapers — and break it into smaller chunks and bites and tweets. You can take your small content and explode it into something more in-depth. You can transcribe your podcasts and post on your blog; you can tweet cool quotes from your video interviews; you get the idea. Your content feeds your content feeds your content." In a recent Third Tribe seminar Sonia Simone interviewed Naomi Dunsford who said "scare off the people who aren't interested". That could be by your topic alone, your attention to detail, your tone, your seriousness or flippancy, whatever. But basically, you need your people to gather, and how will they know if they're you're people if you're holding back and trying to please everyone? You mentioned not wanting to break down your blog posts. Here's a list of 40 things you can tweet that aren't derived from your blog postings. Good ideas, show the depth of experience and expertise you can demonstrate.

Woman-Of-The-World Producer Newsletter

I'm starting a *completely irregular* newsletter about my cultural entertainment productions and all the wild places they're taking us plus my thoughts on the ever-changing media/entertainment world.

This mailing will be a personal take on a professional life. A behind-the-scenes look at a far-flung entertainment bizwoman.

In a variety of formats, I'm developing five hybrid projects about identity, culture, relationships. Art historic soap operas of imperial proportion. Funny truths of family culture clash. Personal epic of friendship and healing.

Along the way you can select which of those five you want to hear more of, which project you'd like to follow more closely, what kind of notifications you want. Like: "Just tell me when I can download your Ottoman Princess 'My Big Fat Greek Wedding-meets-Meet the Parents' ebook comedy to the iPad!"

* You may not yet be familiar with my wider body of work, but you probably guessed my beat of women, culture, and history, with an emphasis on personal dynamics, from one family to entire hemispheres.

Making The Psychic Limbo Of Global Citizens A Productive State

The expat+HAREM COMMUNITY AIMS TO HELP YOU: 1) DISCOVER your psychic peers + global community 2) CREATE a hybrid identity from your many worlds

Why do you need our help? The short answer: Because liminal life is a bittersweet limbo -- coming, going, never quite arriving -- and here at expat+HAREM the community embraces this unmoored and central reality of our globetrotting, multicultural, hybrid times.

A PLACE WHERE DIGITAL NOMADS, EXPATS, IMMIGRANTS, FUTURISTS AND WORLD CULTURALISTS ARE UNIQUELY SUITED TO SUCCEED

The psychic limbo and identity adventure global citizens experience today is expat+HAREM's sweet spot. Our neoculture.

This neoculture is our situation in life and our world view. What we work to make sense of, and to capitalize on.

Here at expat+HAREM we've defined the problem, and provide the solution.

Glo· bal· niche, n.

a psychic solution to your global identity crisis

[More about Anastasia Ashman, the founder of this global niche.]

MAKING LIMBO A PRODUCTIVE STATE Limbo is usually considered a place in-between. A state of suspended animation. Paralysis, a spinning of the wheels. Nowheresville. But it can also be an unconstrained place where anything is possible. That's how expat+HAREM choses to see it. Multifaceted people like us have strength and flexibility and experience and access to multiple perspectives. These are all assets.

WE'RE IN THE VANGUARD AND NEED EACH OTHER Globalization has had an unfortunate disenfranchising effect. (Perhaps like many in our community you've been there personally!) However, despite the resistance and misunderstanding and worrying 'purity' movements we're witnessing in populations large and small, at expat+HAREM we believe fostering our particular dialogue of culture and identity is a way forward. A chance to find new and meaningful connection to the world while making sense of conflicting situations.

IT'S NOT ALL BIG PICTURE Sure, we like to talk about the big picture -- whole hemispheres and societies! -- but at our heart we're concerned with the smallest details of the individual. Navigating relationships with people in your life. Achieving psychic location independence. Negotiating our personal connection with the many worlds we love to belong to. That's how we'll find our global niche.

HERE'S WHAT WE MEAN WHEN WE SAY "WE'LL HELP YOU FIND YOUR GLOBAL NICHE": a psychic solution to your global identity crisis.

COMMON INTEREST AND EXPERIENCE DEFINES US

Our most important bonds are no longer solely decided by geography, nationality or even blood. When we find where we uniquely belong in the world we've found our global niche.

expat+HAREM, the global niche embodies the Expat Harem concept* -- localized foreigner, outsider on the inside -- while speaking to intentional travelers, identity adventurers and global citizens of all kinds.

This 2-year archive of neoculture discussions delves into perspective on the crossroads and dichotomies of our hybrid lives:

  • modern existences in historic places
  • deep-rooted traditions translated in mobile times
  • limiting stereotypes revisited for wider meaning
  • the expat mindset as it evolves from nationalism to globalism

More.

THOUGHTS ON HYBRID LIFE WRITING Combining outsider-view-from-the-inside and journey of self-realization, we think expat/emigree/immigrant literature deserves a shelf of its own.

+++ OUR ROOTS +++ Based on the original Expat Harem concept by Anastasia M. Ashman and Jennifer Eaton Gokmen

expat+HAREM, the global niche is the archive of a group blog and community site launched in 2009 by Anastasia Ashman, coeditor with Jennifer Eaton Gökmen of Tales from the Expat Harem: Foreign Women in Modern Turkey.

* The site is inspired by the cultural embrace and self-exploration of that best-selling and critically acclaimed 2005 expatriate literature collection.

+ DETAILS: media coverage, academic uses, and awards for the anthology created and edited with Jennifer Eaton Gökmen, compiling the work of 32 international Expat Harem writers.

+ BEST 5 BOOKS ON TURKEY: Turkey’s most-read author Elif Shafak picks Expat Harem among the best 5 books on Turkey (Five Books, November 2010)

+ THE ACCIDENTAL ANTHOLOGIST: expat+HAREM founder's personal story behind the book.

+ HAREM GIRLS FOR SALE: 2 years from workshop to bestseller list -- the story of two expat editors.

Editors interviewed on The Crossroads satellite TV, July 2009

+++++ Take the next step with us --> into GlobalNiche.net's creative self enterprise for the global soul.  Another good place to explore:  Anastasia Ashman's producer page at Facebook.

Masterminding A Writer, Artist & Cultural Curator Platform

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center with a case study and asks for feedback and suggestions on their next steps. Here are my thoughts on building out a writing and artist platform:

I use Wordpress and Tumblr (simply as a feed of my blog, microblog and Delicious activities). It seems moving to Tumblr or Posterous might make things much simpler for you as a blogger-- they seem easy/breezy as blogging platforms -- whereas Wordpress's wider capabilities will encourage building a bigger site with more going on. So, since you're talking growth and not just 'make it easier' then I'd say Wordpress.

As for platform building, where are you meeting and engaging with potential readers of your novel (besides Twitter, SheWrites, Facebook, LI, your blog)? Any communities out there specific to the topics in your novel? Taking part in reader-based litchats on Twitter would be another way to start being known as the woman behind the voice that people will be able to read when your book comes out. (Consider posting small excerpts of the book so we know what it's about and grow connected to it?)

Maybe someone here can share leads to artists, writers, cultural curators that you are aware of online -- if you know of them, they're doing something right to get your attention.

As for making the hybrid nature of your work clearer through your platform, I'm reminded of the blog convention of another multifaceted woman: Ruth Harnisch.  She breaks down the different channels of her being and lets that be the structure of her site. "The Maker of Mistakes". "The Philanthropist". "The Catalyst". "The Recovering Journalist". Perhaps something like this might allow you to indulge your interests and help a visitor to your site/blog comprehend your better?

The expatharem site has sold books through its Amazon link -- in the first couple of years of the site. The #s since I relaunched the blog are too tiny to count for anything and that may be a result of the maturity of the book or the fact that I don't push it much on the site, and/or people aren't coming to the blog to buy the book or learn more about it. However, yes, making things available to our interested parties is part of making what we do a business. We have to make the offer. It's relevant. However, I also know being on twitter has sold books. People I met there, people who found out about the book on twitter (like during #litchat on expat lit).

Also: here's a great interview with a 'unmarketing' book author about how he built both a support system and a target audience on Twitter and presold 3,000 copies of his book. Good lessons there about how to engage and when to sell. 

In response to your question about using your own name as a brand, an SEO specialist I know from ThirdTribe (@CraigFifield) just offered an impromptu SEO consult on Twitter before the end of his workday/workweek. I took the liberty to ask him for an opinion on this, in general terms. Here’re the tweets (which overlap, as Twitter does)....

CF: i have 15min before I quit for the day -- how can I help you with SEO or your Blog?

AA: wd someone's name be a better blog name for SEO than tagline about art and the creative life?

CF: in terms of SEO I would use a keyword that people are searching for. Or, I would go for branding and ignore SEO

AA: that is, are proper names SEO at all? and generally used words and phrases amount to very little in SEO world?

AA: so in researching keywords "creative life" what result would prompt good use of that phrase in blog title?

CF: depends how your audience uses those words. I would do some keyword research to decide. do you have an example?

AA: ok think i got it! (branding with a proper name means SEO considerations unnecessary)

CF: well, unless your brand will eventually be big enough to be searched on :) make your brand name unique to win there

Masterminding A Grant-Writing Consulting Biz

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group).

Here are my thoughts from one of those sessions, on the topic of a grant-writing consulting biz:

 

If you were to create a blog to sell this skill I imagine you sharing resources, techniques, news about the grant writing process and opportunities. Examples and lessons drawn from your own experiences consulting others. Taking questions from your readers and addressing the answers in a post, all the while very clearly offering your consulting services -- more of the same high value understanding of the field, and personalized attention for the client -- at the end of each post, in the side bar. Offering a teleclass on the basics of grant writing. selling small ebooks with up-to-date resources and your guidance on various elements of grantwriting, and considerations for different sectors.

I bet you could knock out 20 topics you'd want to cover in a blog series, and that would get you very well started. try making a list of catchy headlines to peg the subject matter... "Grants, in this economy?!" "The secret of getting a grant" etc.

I'm not familiar with the territory but you might like to distinguish yourself from the other grant writing consultants out there -- so a bit of research to see what they're doing and how you might like to approach it differently. what you know/care about that they don't. personally, i'd love to see you bring a little of your personality to this business -- if it's at all possible. Who needs dry info when they can get a little zing with solid advice? It could be simply in the language you use to talk to your readers about what might be a dry subject.

I would love to learn more about grants *I* could get! Bet we all would. You could be the cool educator of your audience. How about targeting the audience you already have -- and help them find grants to do the work they love -- rather than splitting off to service a different group of people?

My Transmedia Wedding Project

....imagine “Meet the Parents” colliding with a grittier “My Big Fat Greek Wedding”! Transmedia ebook/screen adaptation of my Expat Harem wedding tale “Like An Ottoman Princess”, about bridging my radical West Coast family and traditional Near East in-laws at a palatial Istanbul wedding.

STORY EXCERPT Two families colliding. From different nations with textbook opposite cultures and traditions: An avant garde American family with a traditional Old World one. Secular Christians with secular Muslims. People from a famous anti-war community in the San Francisco Bay Area with a Turkish family steeped in military service and proud participation in NATO’s SHAPE, from a nation where the military is revered as the guardians of the republic. Bringing them together -- or is she keeping them apart? -- is a countercultural bride who may have arrived on this palatial doorstep through a lifetime of reinvention, but her past and her parents are somewhere else entirely.

More details to come about this and the counterculture family-themed prequel, THANKSGIVING WITH MARY JANE (featured on the homepage of the Red Room writing community, November 2010) and Chicken Soup for the Soul: All in the Family (2009).

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The Output Of A Holistic Writing Coach

Check out the cool shelf of books (including my Expat Harem, and my college pal Lisa Lemole Oz's US: Transforming Ourselves and the Relationships That Matter Most, and my Twitter acquaintance Maryam Montague's Marrakesh By Design) from Victoria C. Rowan's Ideasmyth clients.Screen Shot 2013-10-22 at 6.12.22 PM

I've worked with Victoria as a holistic creative consultant since I did her journalism bootcamp at Mediabistro in 2001. (Victoria launched Mediabistro's media training program.)

Later I joined her writing critique groups for 40 weeks, and then I was a private writing coaching client.

Her workshops focus on "development of craft, professional writing habits, editing skills, communication skills, marketplace savvy, career development, and life/creativity management in that order."

From The Mailbag: Third Culture Kid Says ExpatHarem Blog Cuts Into The Complicated Issues

"Being a so-called Adult Third Culture Kid, what happens at the intersection of old and new, domestic and international, communication and technology always fascinate me - those are the things I have struggled to cope with up to my adult life. Occasionally great blogs like yours which cut into these complicated issues with grace appear and I can be entertained and at the same time talk with my inner childhood."

The Accidental Anthologist: Creating A Literary Harem

All the editions of Expat Harem bookTurkey often makes the news for suppressing its authors. Ironically, as an American expatriate in Istanbul I found my voice -- by creating a literary harem of my expat peers. My third month in Istanbul I found my way to an American women's social club. Milling among the crowd at the consul general's residence, I introduced myself by describing my writing project.

"At 40? You're too young to write a memoir," snorted a white haired librarian as she arranged second-hand books on a card table.

"Istanbul's such chaos, I'd be surprised if you can concentrate," thought a freckled socialite in tasseled loafers.

My memoir was going to happen. It had to. It was the cornerstone of my survival plan.

 

MY BRILLIANT CAREER WAS PORTABLE. I moved to Istanbul in 2003 so my Turkish husband could take a job in mobile telecommunications. Even though I lacked a formal proposal for my high-concept travel memoir charting the peaks and valleys of what I was calling “an adventurous life,” I already had a literary agent waiting to champion it. I was thrilled my spouse would be developing the kind of advanced cell phone software that excites him and that emerging economies demand. Yet my international move required a defense strategy.

"I'm not going to waste a minute sitting in language classes, diminishing my facility with English," I informed him.

"Whatever makes you happy," he replied.

In my mind I'd be on an extended writer's retreat, free from the daily distractions of our “real life” in New York City, where we had met.

I'd be an asocial expatriate writer who would one day emerge at the border clutching my passport and a masterpiece.

This exotic vision had been percolating since I'd last been an expat—in Malaysia. I’d spent five years rotting away in the tropics like a less-prolific—and more sober—Somerset Maugham.

Foremost to decay in the equatorial heat was my personality—the core of my writing voice.

In steamy Southeast Asia, my first long-term stint overseas, language and cultural barriers prevented me from expressing even the simplest aspects of my identity. When I told people I was a writer they'd reply, "Horses?"

 

I WAS DECOMPOSING at time-lapse speed. Vintage handbags and L.A. sandals sprouted green fungus overnight, while silvery bugs infested my college texts and a decade of diaries. I was also mistaken for a very different kind of Western woman in Asia, like when a crew of Indonesian laborers working at my house wondered when I was going to drink a beer and take off my shirt.

Three years later, in cosmopolitan Istanbul, I was a resurrected ambitious American prepared for my future. I imagined a successful literary life abroad—supported by a defensive version of expatriatism. "This move won't turn my world upside down," I cockily assured worried friends and relatives, who recalled my anguished Kuala Lumpur days.

Now I was all about the work. My plan to avoid alienation in Turkey was foolproof.

Istanbul, a hilly metropolis of 12 million, made Kuala Lumpur look like the sleepy river town it is. I couldn't envision navigating a car on its traffic-logged streets or squeezing into public minibuses or straying too far alone without a translator. I couldn't wait to hole up at home with my computer, DSL connection and a view of the Bosphorus.

Upon my arrival I joined an expat social club for some English speaking company. There I met the scolding librarian and the socialite. I also ran into an upbeat Michigan writer named Jennifer Gökmen, a 10-year émigré also married to a Turk. She had no doubt I would write my memoir. We both needed some writing support so we created a workshop with a handful of other American women.

Within weeks, the memoir stalled as I struggled to map my entire existence... dear god, what's the arc of my life? Maybe that caustic librarian was right! My resistance to Turkey started to wear down.

Jennifer and I began playing with a proposal of our own: an anthology incorporating essays about our Turkish lives.

I was bursting with that kind of material. The cultural gauntlet I faced on my first trip to meet the family. My glitzy Istanbul wedding. Inspired by the original harem of the 15th century Ottoman sultans, where foreign-born women shared their cultural wisdoms, new arrivals comparing notes with old hands, we figured we formed a modern version: the Expat Harem.

And that’s when the harem walls closed in.

 

SILENCED BY WHOOPING COUGH: I contracted a mysterious and ancient ailment of the pharynx. Local doctors unfamiliar with the diagnosis prescribed medications for asthma and antibiotics to treat a lung infection, neither of which I had. I passed the cough to Jennifer. For the next six months we were both homebound, hacking to the point of incontinence, succumbing to every little flu. I avoided anything that might incite a new round of spasms, like conversation and laughter, the coal smoke emanating from rural shanties, chills from the ancient city's stone walls, gusts of autumn blowing down from the Black Sea. The only thing Jennifer and I were suited for was speechlessly working, and we only wanted to think about the anthology.

"Embedded here, we're destined to be alien."

I brainstormed in an email to Jennifer, pointing out the dilemma of life abroad—even for those who want to blend in to local culture, it’s near impossible. Our cultural instincts will forever lead us to different choices— from simple aesthetics like lipstick color to complicated interpersonal communications.

Topkapi Palace harem door by A.Ashman

"The Expat Harem is a place of female power," she shot back, linking us to an Eastern feminist continuum little known in the Western world.

Harem communities offered women the possibility of power—in the imperial harem, they offered the greatest power available to women in this region. These women had the sultan's ear, they were the mothers of sultans. Several harem women shadow-ran the Ottoman empire, while others co-ruled.

Giddy with our anachronistic metaphor, I replied.

"Ethnocentric prison or refuge of peers—sometimes it's hard to tell which way the door is swinging!"

Like a secret password, news spread as we called for submissions from writers, travelers and Turkophiles. Fascinating women from fourteen nations poured their stories into our in-boxes. They shared how their lives had been transformed by this Mediterranean country in the past 50 years, moments that challenged their values and their destinies as nurses and scientists, Peace Corps volunteers and artists.

These women's tales were not universally known.

Many had never before been published and all were minority voices in a Muslim country with a reputation for censorship.

 

ALTERNATE REALITIES flooded over me: eerie Sufi pilgrimages to Konya, the intimacies of anthropological fieldwork on the Black Sea, glimpses of '70s civic unrest in Ankara, a wistful gardener's search for the perfect Ottoman rose in Afyon. Many represented a depth of involvement with the country I couldn't imagine: harvesting dusty hazelnuts on a brambly hillside, trying to follow the 9/8 rhythms of a clapping Gypsy, sharing space on a city bus with a dancing bear in the Technicolor 1950s.

I whispered to Jennifer, "Compared to these women, I'm a cultural wimp!"

Their struggles to assimilate nudged me to forgive my own resistance, and inspired me to discover the country, the culture and the Turkish people.

Now I could use the editing skills I had been suppressing since I was an infuriating child who returned people's letters corrected with red pen. From the comfort of my home office-with-a-foreign-zipcode, I was able to shape other writers’ stories. The anthology rewarded me for postponing the memoir, by laying the foundations for a more insightful next book. The joys of collaborating with writers from my home office clarified confusing aspects of my character—like how I am a prickly introvert who nevertheless craves connection with people.

One late winter day Jennifer and I stopped coughing and sold Tales from the Expat Harem to Doğan Kitap, a prominent Turkish publisher.

"That's more like it," snapped the librarian when I next saw her at a club meeting, my reputation somewhat rehabilitated in her eyes.

Four decades’ worth of expatriate self-discoveries earned its shelf space, more than my own 40-year life story would have.

"It's a love-letter to the country. I put it on my house guests' pillows!" shared the smiling socialite.

The anthology became a #1 English-language bestseller in Turkey and was recommended as a social and cultural guide by National Geographic Traveler and Lonely Planet.

My literary career and conflicted mindset about life abroad now had a promising new cultural context in the expat harem.

 

I FOUND MY THEORETICAL HOME. I arrived an insular writer afraid of losing my voice. In a temporary silence, Turkey suggested an empowering metaphor. It seems the country not only connected me to a worldwide band of my global nomad and expat writing peers, it provided a place to flourish out of restriction -- and raised my voice in the cultural conversation.

[This essay first appeared in JANERA: The Voice of Global Nomads, January 2008]

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What surprise context has your location provided you?

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[18 months, 2 expat writers, one feminist travel anthology with three editions. Our first book! A bestseller. How'd we do it? Read the story of making Tales from the Expat Harem]

Creative Entrepreneurship Through Social Media: The Case Studies of Anastasia Ashman and Tara Lutman Agacayak

From Andrea Martins' ExpatWomen.com Creative Entrepreneurship Through Social Media: The Case Studies of Anastasia Ashman and Tara Lutman Agacayak

Anastasia and Tara are expat women entrepreneurs who have used social media to successfully grow their businesses and online profiles. We asked these two progressive business women to write an article for us, sharing their experiences and tips. 

Interestingly, whilst they both herald from the same part of Northern California and both currently live in Turkey, their paths did not cross until they met on Twitter.  

Creative entrepreneurship means thinking innovatively to both create a business and to promote it.  Expatriate women make ideal creative entrepreneurs because they usually require flexible and fluid work to fit their lifestyle (which typically means that they need to be creative in their business concept) and they are increasingly internet and social media savvy (which means that they are typically more willing to use social media creatively, to promote them themselves and their business).

Social networks like Facebook, LinkedIn and Twitter, together with easy-to-use blogging systems remove many of the personal disempowerments far-flung expat women have traditionally experienced.  They can also be powerful professional tools, especially for expat entrepreneurs.  The niche nature and 24/7 cycle of the web can diminish cultural, linguistic, geographic and time zone disadvantages to both career development and entrepreneurial endeavours abroad.

Social media makes it easier to create these one-of-a-kind businesses by helping define and embody your brand, whether you are a writer, a coach, a consultant, a photographer or so on.  Applications and tools such as blogs, Twitter and YouTube enable you to extend your brand across the web and convey your multi-media message in text, video or graphics. You can monitor your brand, see how others connect with it, and evolve it as your expat journey transforms you. Well-curated Tweetdeck and Hootsuite columns and specialized LinkedIn groups provide access to state-of-the-industry practices, trending thought, and leading players in your field of business, as well as the opportunity to become known as the experts that you probably are.

 

How Do We Use Social Media?

The best way to explain how social media might be able to help you and/or your business, is to share with you our own real-life case studies…

Case Study One: Tara Lutman Agacayak

Anastasia: Tara, going online solved your information technology (IT) career disruption after accompanying your husband to a small town in Turkey. How?

Tara: I first started experimenting with online sales by offering trinkets on eBay. Shortly afterward I started Citara's, an online boutique selling handmade Turkish products with my husband. Setting up an independent retail site was entirely different than selling through a hosted site like eBay. Getting our products in front of the right people required a unique set of tactics on the web. In this new attention economy, social networking and content marketing became vital to our online business. Citara’s started as a static website, but the brand has extended to a Twitter handle and Facebook page. We have also partnered with a non-profit called Nest where we donate a portion of sales to their microloan program generating funds for women's craft-based businesses. The work we do is editorialized through our blog and disseminated through channels we have set up on Twitter, Facebook and Kirtsy.

After building an offline network of artisans in Turkey I partnered with my expat friend Figen Cakir to start Behind the Bazaar, a site promoting independent artists and designers in Istanbul. It relies solely on social networking for digital word of mouth marketing. Using our blog as a content hub we offer a unique perspective on the local creative community. Content is then re-broadcast and re-packaged through Twitter, LinkedIn groups, and our Facebook page. We also act as experts on Localyte providing – an alternative view of Istanbul through the eyes of its artists.

Last year, Figen and I also started Intarsia Concept (IC) as a place for people to congregate and share resources for building creative businesses. Many creative entrepreneurs are their own entities. They manage their own PR, define their brand, and handle their own marketing and customer service. We envisioned IC as a supportive and informative environment for those starting their own creative businesses. Using our blog to centralize content we extend conversations out to LinkedIn, Facebook, Twitter and bookmarking sites like Kirtsy and Delicious. I monitor HARO (Help A Reporter Out) requests for press opportunities and respond to questions on LinkedIn and Twitter. I engage in forums and groups on Ladies Who Launch to look for opportunities to collaborate or barter services.

Social networking is not just about getting your message out, but about opening two-way channels of communication and listening as much as you speak. It is the opportunity to learn from the greater community and create win-win opportunities.

Case Study Two: Anastasia Ashman

Tara: Anastasia, your writing and cultural entertainment-producing career is built on the publishing world's "author platform".  What does this mean and how is it related to social media?

Anastasia: I have been location-independent for eleven years, arriving in Istanbul from New York City in 2003, after Southeast Asia in the ‘90s where internet access revolutionized my estranged life. I virtually compiled and edited the book Tales from the Expat Harem with Jennifer Gokmen,  through email with more than 40 people in four different time zones. My second book and cross-media projects like intellectual global nomad salons and screen development of Ottoman and Byzantine princess stories require a vast rebuild of web presence and activity.

The publishing concept for launching a career – the author platform –  is a good model for the globally mobile woman entrepreneur. In order to make sales, land assignments, get project funding, attract collaborators and partners, a professional needs to demonstrate her platform of influence and credibility. She needs to pinpoint her market, get substantial attention, deliver the goods, including: a targeted mailing list; an audience; and alliances with others with similar audiences; access to media outlets (generating her own newsletters, blogs, podcasts); making appearances; and other speaking engagements.

To this end, social media offers opportunities to build a more robust and far-reaching platform with fewer resources. I interact with readers, agents, marketers and publishers in live chats on Twitter, meet peers in networks like SheWrites, TravelBlogExchange and the small business community Biznik, while SocialMention and Google alert me to people discussing my subject matter so I can join the conversation. I share thought leadership with fellow writers, travelers, globalists and culturati by posting favorite web finds to Twitter and Facebook feeds, and bookmarking them at Delicious. I upload presentations to SlideShare, and contribute to LinkedIn groups for: filmmaking; my college alumnae; the expat life; Turkish business; blogging; and digital publishing.

On my main sites I develop my own material, community and skills. I revolve ideas about female identity, history and culture at my individual blog, and foster relationships with my global niche of Turkophiles, intentional travelers and hybrid lifestylers as founder of the expat+HAREM group blog. Technology helps me amplify with syndication to Networked Blogs at Facebook, to Kindle, my LinkedIn profile, and Amazon Author Central. My ultimate goal is to create viral events – a worldwide rave for my most shareable ideas and properties – where my network voluntarily distributes my digital content to their connections, deriving their own meaning and use, telling my story their way. As I locate, interact with and help interested parties across the web, I create my ideal word-of-mouth market worldwide.

 

Anastasia & Tara’s Social Media Tips

 

Do:

  • Present yourself thoughtfully, accurately and honestly;
  • Mind-cast, not life-cast: aim for a high signal versus noise ratio;
  • Provide value: offer your expertise and knowledge, solve problems, be generous, connect people, be authentic; and
  • Monitor who is following you (be aware of who you are congregating with).

Don’t:

  • Allow incriminating words and images to be attached to your name;
  • Believe get-rich-quick and get-followers-fast schemes;
  • Use your birth year or publish information people can use to find your physical location; and
  • Use copyrighted material without permission.

Think Long-Term

 

        • Social media is a way to carve out your niche and congregate with like-minded people. Whilst this can happen quickly, it usually does take time – so think long-term.
        • The good news is that if you are patient, dedicated, committed, giving and authentic, you

will 

          find allies in your field. Your networks

will 

          support and promote you. They

will 

        offer solutions and encouragement and challenge you to be better. And the best part is… just like your own ‘career in a suitcase’, your social media contacts are portable and they will go with you wherever you go.  So good luck and happy connecting!

 

 

Anastasia Ashman aims to further the worldwide cultural conversation, raising the feminine voice on issues of culture and history, self improvement and the struggle for identity – from one family to entire hemispheres.

Tara Lutman Agacayak works with creative entrepreneurs around the world in multiple facets to craft viable and lucrative businesses.

 

January 2010

 

Additional Resources:

 

 

On Travel & Twitter: My Thoughts At WorldHum

My comment on the subject of Twitter and travel, posted at World Hum: my favorite travel tweeters are people who share not only where they are, what's happening, why they're there, but also who they are and what they're looking for in the experience. a good example of this is @skinnylatte, a singaporean writer/photog bouncing between the UAE and SEAsia, tweeting all the way about her big life questions as well as the camel races in Abu Dhabi and the redshirt demonstrations in Bangkok.

also check out @everywheretrip, who's been on the road for 2 years and uses twitter brilliantly to drive traffic to his blog, but also to engage with people everywhere about what's happening where he is at the moment (Holy Week=Jerusalem)

as one tweeter in china says, "think global, tweet local". travel writers have a lot to share with the twitterverse, and twitter can be an integrated communications tool of greater power and less

as an American expat in Turkey, just being abroad falls into some people's travel category but I am also a travel writer and try to share cultural happenings and my local observations to events both here in Istanbul and elsewhere in the world.

Who Owns Polish -- And, Is Accessibility Superficial?

Growing up in a countercultural town, the presentation and packaging tactics of Madison Avenue and Hollywood, and the protocol of the diplomatic world seemed like subversive tools of the establishment. I often think of a brilliant local character known as a founding father of California’s rich architectural history who wandered the streets of Berkeley barefoot, his red beard and hair wild, beer belly protruding from a ripped t-shirt. Where might his speaking career -- and wind of Berkeley’s astounding architectural heritage -- have taken him, if he hadn’t appeared to be a vagrant?

Marketing futurist Seth Godin talked about the decisive role of cultural wisdom -- or sophistication -- in business, and asked why we don’t take it more seriously.

Is poor presentation a death sentence for a good idea?

I polled my online contacts.

LinkedIn said yes (66%), to be successful an idea demands professionalism. “Presentation is EVERYTHING!” effused one person.

Facebook was split, debating what professionalism means and the harm of over-marketing, with craftspeople and small business owners shouting “Hell no!” Commitment ranked as the top factor in success. One pragmatic man observed “Professionalism works in dull markets,” while a fellow Berkeleyan admitted we have to ”be able to engage with the status quo enough to be able to transmit a new concept.”

Here at the blog, 50% thought if the idea was winning people would forgive a shaggy package and one respondent likened presentation to the booster rocket that gets the Space Shuttle in to orbit.

Is superficial accessibility superficial? Or are movements we think of as “fringe” on the periphery not just because their beliefs are minorly held, but because they refuse to persuade from within general convention?

Publishing And The Digital World Citizen

I once opened a can of ebook whoop-ass on Stephen King. “No interactivity, no extra benefit for readers!” I scolded the usually imaginative novelist back in the go-go days of Y2K. From my desk on New York’s Silicon Alley where I had the publishing beat at an internet industry magazine, King’s self-publishing experiment The Plant – a flow of static installments lacking flexibility, community and collaboration – was a lackluster leap of faith.

I was used to doling out tough-love to content owners peering across the digital divide. After previous stints in media and entertainment, intellectual property rights and audience concerns were also familiar to me but my exuberance came from a new media clean slate of the expat sort.

I'd just parachuted into the dotcom boom from Southeast Asia.

For five years my Malaysian office was minutes from Kuala Lumpur’s Multimedia Super Corridor, a futuristic zone advised by Bill Gates and Intel’s Andy Grove. Like the rest of the Newly Industrialized Nation, I was plagued by weekly power outages and wrote by candle light. While my attention span shrank to the length of a Compaq battery life, expatriate skills included patience to wait one month for a government-issued phone line. Waiting for internet access expanded my endurance to a couple of years.

When I finally got online the possibilities of global and real-time connection revolutionalized my estranged expat life.

A decade later I’m dipping into the professional fray from 6,000 miles to the East. I’ve been a writer and producer of cultural entertainment in Istanbul since 2003, and continue to live here. My first book Expat Harem took a conventional route: lit agent, Turkish and American publishers, road trip book tours, an electronic release for Expat Harem on Kindle (aff) and Sony eReader. My second effort — an edgy nonlinear memoir of friendship — requires a complete rethink. (Three months to set up our 49-day 10-state road tour across America, three years to recover from? Wouldn't do that again!)

Geographic disadvantage demands I compete in my home market virtually. With the economic crisis, collapse of traditional publishing and fresh hope pinned on the social web, my global audience is also now virtual.  I’m shifting to new school thinking in distribution, promotion, and sales.

Like internet access equalized my ‘90s expat reality, now social media closes the professional morass as my Tweetdeck columns resonate thought leadership across publishing, technology, and marketing. (Follow my Twitter lists of  300+ publishing professionals and 200+ interactive media people, transmedia visionaries, digital storytellers and marketers.)

I’ve got Web 2.0 and 3.0 plans for my second book -- see Digital Book World, the publishing community for the 21st century -- not only because as a contemporary author abroad I must connect with readers and offer dynamic interaction with me and my material, but because as a digital citizen I can.

Building community around the healing power of friendship – the memoir’s heart — promises to bring my writing world even closer to who I am and what I care about, making where I am viable. Exactly where I want to be.

Have you been culturally or geographically challenged in your career? How has the playing field shifted today?

A version of this essay first appeared in former editor of Writer's Digest Maria Schneider's Editor Unleashed, 2009.

See more images relating to this story here and here and here.

Twitter's High Barrier To Entry Makes It Worthless For People Who Don't Figure Out How Best To Use It

On a travel and lifestyle site I described Twitter this way: Twitter has a high barrier to entry and if you don't put in the time to figure out how best to use it, it just might be worthless.

For me it's a revelation and has absolutely changed my life in the year I've been using it for mindcasting. I'm now the #3 Twitterer in Istanbul!

I've virtually attended conferences around the world, gone to business school, gotten up to speed on my industry, and find *invaluable* the opportunity to connect trending thought across a slew of fields, learning and engaging alongside the top thinkers in innovation, healing, social media, sustainability, you name it.

If you're an intellectual Twitter is fabulous.

From The Mailbag: Expat Says Her Own Situations Now Described

"I just read your book. Thank you for compiling the stories of expat women in Turkey. I am one too. I really laughed and cried along as I went, so many situations for which I had no words now eloquently described for me. I will be passing the recommendation along to my other bemused expat girlfriends in Turkey."

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