Paying To Be Pitched 'Crazy Ideas' For Systemic Change That Need More Of My Resources

Was excited to join futurist David Hodgson's EdgeLab social gathering at Hub San Francisco. IMG_9777

We heard  a handful of 'crazy ideas for a better world' and how to get involved in them.

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He describes the event as a way "to network with people interested in systemic change around inspiring projects we see emerging here in the Bay Area. Marc O'Brien of Future Partners and Valentine Giraud are helping prototype this experience."

We heard presentations from five people (Milicent Johnson - Helping Creative Communities Thrive; Andrew Trabulsi - The Global Civics Project; Terry Mandel - BioMedLink; Kathia Laszlo - Reciprocity; Lina Constaninovici - Startup Nectar) looking for help and then were invited to swarm them afterward to brainstorm ways to engage and offer our best set of skills.

My thoughts after the event: this is my first time attending an event like this and I understand these are early days for the EdgeLab venture. However, the concept is hard to parse, especially how it fits into the other pitch-startup-community offerings available in the Bay Area.

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The model of paying to be pitched-to seems off. A cognitive disconnect. Either the audience has something the pitchers want, or we don't. What are we paying for?

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In particular,  I wonder about the viability of charging the audience to hear people pitch their ideas that we're then also expected to help with. If we're paying for the space and refreshments, 45 pax x $20 = $900. $450/hr seems kind of steep for after-hours in a co-working space.

One of the speakers said she wasn't prepared and had no visuals which is unusual when people have paid to hear you speak. If a speaker is unprepared in front of a paying audience, perhaps a speaker should not speak?

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Another of the speakers said he was involved with the Brookings Institution, a prominent and established think tank with a vast network of resources, including governments and corporations. The opposite of a grassroots organization. Am I paying to hear a Brookings pitch that I am then asked to brainstorm to help as if I'm part of a grassroots effort?

I asked one speaker before the event who she was and what brought her to the event -- standard networking fare, an invitation to connect on shared interests of which we probably had many -- and she replied, "I'd rather not say. I'm going to cover that in my presentation."

Here's a crazy idea: don't bother reinventing the wheel.

Being A $100 Changemaker With Other Digital Nomads & Global Entrepreneurs

Anastasia Ashman's advice in the $100 Change ProgramNatalie Sisson of The Suitcase Entrepreneur asked me to be a $100 Changemaker in her $100 Change Program. It's an ecourse designed to get you to take action on your dream idea, project or business to make it a reality in 100 days or less.

I’m joined in the program by 100 other entrepreneurs, digital nomads, thought leaders, TED speakers, authors, and artists from around the world, to share what it really takes to start something, make it happen, and create real impact and success.

Other changemakers include Chris Guillebeau, Danielle LaPorte, Janet Hanson, Chris Brogan, Michael Stelzner, Cameron Herold, Steve Kamb, Laura Roeder, Jonathan Fields, Clay Collins, Pamela Slim, Amy Porterfield, Corbett Barr, Lewis Howes, Pat Flynn, Nathalie Lussier, Dane Maxwell, Christine Kloser, Adam Baker, Johnny B Truant, Pam Brossman, Derek Halpern, and Alexis Neely.

$100 Change Program from Suitcase Entrepreneur Here are my answers to the $100 Change interview.

If you had $100 to start a creative project how would you spend it? Get Internet access. If I had that already, then invest in more access (like wi-fi, or a mobile device to facilitate using the web for more things, in more places).

 

What is your daily ritual for setting yourself up for success? You may not be ready but you'll be so much further along (and figuring it out!) if you simply get started right NOW.

You'll also be in community with your peers, and your clients will be lining up when you launch.

Build those relationships years before you "need" them.

What I'm doing now with my startup GlobalNiche I've actually been doing for years but didn't make it available to as wide an audience as I could have way back then.

Get started, go wide. Share the process. Don't wait til it's perfect, or when you know everything you need to know. That day will never come.

 

What is worth paying for? I'd pay for nitty gritty details and big picture advice from professionals who specialize in certain areas.

Legal advice, accounting guidance.

The opinion of a high level editor on a massive writing venture.

A consult with a brand messaging expert.

These kinds of things can unfreeze you, set you on the right path, and help you avoid lots of pain in the future.

 

What's a saying of yours we can put on a poster? A nugget I can offer from GlobalNiche's combo of microbrand building, creative entrepreneurship, global community development: polish your ideas in public.

That's how you're going to build a borderless community you love, and tap into a deeper sense of yourself.

 

What key methods do you use to stay focused on your priorities? Committing to making sense of what I do.

I'm finding the last mile of taking my ideas to market has been about GOING BACKWARD to meet my larger community.

Letting go of the coinages and jargon I love but that confuse the uninitiated.

For so long I've been pushing forward and existing on my own leading edge -- which is necessary to evolve in your field -- but now I need to make sense of how I got here and why any one else might want to join this journey.

I think of it as leaving a trail of bread crumbs they can follow.

In committing to simplifying my message, and charting a path others can follow, I am both getting to the heart of my thinking, and reaching far more people.

 

How do you stop fear from allowing you to do your best work? Do your thing in public, and invest in yourself.

Volunteer to get access to opportunities no one is offering you otherwise (for instance, if you want to go to a conference but can't afford it and Twitter-attending won't suffice, ask to work there. You'll make contacts and open new doors.)

Don't keep your best ideas on a shelf -- you want to be known as the person with all those good ideas.

Keep them flowing, more will come and they'll be even better developed.

Learn the basics of pitching your ideas to people more established than you are. If you nail that etiquette (know their work, which part of your idea is right for them, and you're able to be brief), you're going to find success.

My Artwork Selected For International Museum Of Women Exhibition

Anastasia Ashman - artwork selected to appear in International Museum of Women's art exhibition on Muslim topics, 2013I heard from Yasmine Ibrahim, a fellow on the museum’s next online exhibition which launches in 2013 and will explore Muslim Women’s Art & Voices.

The International Museum of Women asks to highlight my image of a door from the Topkapi Palace Harem that I've been using as my profile background all around the web for several years. For me it signifies the liminal state of being an expat woman in Turkey, a multiculturalist, a hybrid soul.

I took the original photograph in 2004 when my coeditor and I toured the harem before embarking on our creation of the Expat Harem book. Then I manipulated the image in Photoshop.

I entered it into a gallery exhibition of Istanbul photographs by members of the International Women of Istanbul and American Women of Istanbul photo club in 2005 and it was the first image of the show to sell. Penang, 1997, Original Artwork by Anastasia Ashman Even though I'm not a Muslim woman so technically may not fit the specs for this exhibit, Ibrahim writes, "Your image was selected because it is related to Islamic art. Personally it is my favorite image because it is abstracted and joyful. As a Muslim, I felt that it symbolizes many aspects of Islamic culture."

The image seems a cousin to a photo of a 19th century mansion I took in Penang, Malaysia in 1997 and also manipulated in Photoshop.

Your Content Adds Up. Now Make It Discoverable, Too.

We're born content producers. The more prolific among us are literally volcanoes of content.Screen Shot 2013-04-08 at 12.23.09 PM

Yet, what you’ve generated probably isn’t working for you.

It’s probably not laid out as a path where you want to go, nor presented as an invitation to other like-minded souls and interested parties to join you in your journey. It’s not contributing to the discoverability of you.

Do you have shelves full of:

  • paper, boxes and binders, clippings, photos, slides, sketches and notes
  • memorabilia and scrapbook materials

What about in the hall closet, and all that stuff in the basement?

  • floppy disks
  • hard drives
  • external drives
  • CDs, cassette tapes, video tapes

I bet you have a bunch of content stored here, there and everywhere. There’s a reason you haven’t gotten rid of it.

That mountain of stuff represents your effort and interest, and independent research. 

That mountain represents the things you chose to do because they make you feel alive.

Think of all the activities you’ve poured yourself into and how you’ve retained the evidence of them.  Anything that represents your experiences, your thinking and feeling on certain topics. All those photos of people and places and things that hold meaning and jog memories, yet haven’t seen the light of day in practically FOREVER. Some of it may represent creative failures. False starts. Ancient history. That's okay. Include it.

Maybe now you’ve got a mental image of your piles of creation, content associated with the life you’ve lived and the things you’ve loved (or hated, who knows).

At GlobalNiche we believe it’s forgotten gold. (Don’t feel too badly. We all have similar piles that we haven’t used for much of anything. YET.)

Screen Shot 2013-04-08 at 12.00.22 PM So, next question.

Are you sitting on that mountain of content -- and also wondering how you’re going to make ends meet, effect a career change, or achieve a goal?

Maybe you’re thinking you can’t do what you yearn to because you live in the wrong place and don’t have the right contacts and there’s no opportunity to pursue that interest where you are. As an expat for 14 years, I spent a lot of time wondering if my location was a disadvantage to what I want to do. The answer was "yes" most of the time. But no longer.

If we consider that earlier output and experience not as failure or a waste of time, but instead a chain of events that make us who we are today, then we can start to get an idea of the arc of our lives and how what we’ve done in the past can help us get where we want to go in the future. No matter where we are -- with the help of the web and the platform we build on it.

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What if you were prominent and findable in your chosen field of interest or activity? 

How might your opportunities change if you let your content support your aims? <---Tweet that.

Whether you’re positioning yourself to land jobs or funding or a book deal, or you’ve got a completed book or other product or service to sell, it will make a difference to your results. If you’re findable and well-represented, you have a chance. If you’re unknown, unfindable, and a jumbled mess when people DO happen to stumble on you, you won’t make much of an impression.

Whatever you want to do, you’ll need help and support. An important part of gathering support is going public with your process, to attract likeminded people to your cause and to involve them in your journey. The kind of people who are interested your vision and your way of thinking and feeling, parties who can help you develop your plan, the kind of peers and confidants and guides who will form the basis of your network.

We've entered a golden age for content creators. Do you know how to wrap your arms around your content, see the story it tells, and link it with your goals?

 

A version of this post originally appeared at Kristin Bair O'Keeffe's Writerhead, September 7, 2012

Tech Makes The Global Citizen, or Repatriation = Relocation With Benefits

San Francisco may be a tech-forward location but that's not why I've increasingly been turning to technology to help me be where and who I am today.

As a globally mobile individual, I rely on tech because of all the moves that came before this one. I rely on tech for my total, global operation.

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This originally appeared in The Displaced Nation, August 22, 2012.

Today’s guest blogger, Anastasia Ashman, has been pioneering a new concept of global citizenship. Through various publications, both online and in print, and now through her GlobalNiche initiative, she expresses the belief that common interests and experiences can connect us more than geography, nationality, or even blood. But what happens when someone like Ashman returns to the place where she was born and grew up? Here is the story of her most recent repatriation.

I recently relocated to San Francisco. Three decades away from my hometown area, I keep chanting: “Don’t expect it to be the same as it was in the past.”

Since leaving the Bay area, I’ve lived in 30 homes in 4 countries, journeying first to the East Coast (Philadelphia Mainline) for college, then to Europe (Rome) for further studies, back to the East Coast (New York) and the West Coast (Los Angeles) for work, over to Asia (Penang, Kuala Lumpur) for my first overseas adventure, back to the USA (New York), and finally, to Istanbul for my second expat experience.

My daily mantra has become: “Don’t expect to be the same person you once were.”

With each move, my mental map has faded, supplanted by new information that will get me through the day.

Back in San Francisco, I repeat several times a day: “This place may be where I’m from, but it’s a foreign country now. Don’t expect to know how it all works.”

What a difference technology makes (?!)

Today my work travels, just as it did when I arrived in Istanbul with a Hemingway-esque survival plan to be on an extended writing retreat and emerge at the border with my passport and a masterpiece.

I knew from my previous expat stint in Malaysia that I needed to tap into a local international scene. But I spent months in limbo without local friends, nor being able to share my transition with the people I’d left.

This time is different. Now I’m connected to expat-repat friends around the world on the social Web with whom I can discuss my re-entry. I’ve built Twitter lists of San Francisco people  (123) to tap into local activities and lifestyles, in addition to blasts-from-my-Berkeley-past.

I’ve already drawn some sweet time-travely perks. To get a new driver’s license I only needed to answer half the test questions since I was already in the system from teenhood.

After Turkey’s Byzantine bureaucracy and panicky queue-jumpers, I appreciated the ease of making my license renewal appointment online even if the ruby-taloned woman at the Department of Motor Vehicles Information desk handed me additional forms saying: “Oh, you got instructions on the Internet? That’s a different company.”

One of the reasons my husband and I moved here is to more closely align with a future we want to live in, so it’s cool to see the online-offline reality around us in San Francisco’s tech-forward atmosphere.

It doesn’t always translate to an improved situation though. Just as we are searching for staff to speak to in person at a ghost-town Crate & Barrel, a suggestion card propped on a table told us to text the manager “how things are going.”

So, theoretically I can reach the manager — I just can’t see him or her.

So strange…yet so familiar

It took a couple of months to identify the name for what passes as service now in the economically-depressed United States: anti-service. Customer service has been taken over by scripts read by zombies.

When I bought a sticky roller at The Container Store, the clerk asked me, “Oh, do you have a dog?”

“No, a cat,” I countered into the void.

He passed me the bag, his small-talk quota filled. He wasn’t required by his employer to conclude the pseudo-interaction with human-quality processing, like, “Ah, gotta love ‘em.”

What I didn’t plan for are the psychedelic flashbacks to my childhood. I may have moved on, but this place seems set in amber. The burrito joints are still playing reggae (not even the latest sounds of Kingston or Birmingham) and the pizza places, ’70s classic rock stations (Steve Miller Band’s “Fly Like An Eagle,” anyone?). The street artists are still peddling necklaces of your name twisted in wire. Residents are still dressed like they’re going for a hike in the hills with North Face fleece jackets and a backpack.

A bid for minimalism

The plan is also to be somewhat scrappy after years of increasing bloat. My Turkish husband and I got rid of most of our stuff in Turkey in a bid for minimalism. We camped out on the floor of our apartment in San Francisco until we could procure some furniture.

If it was a literal repositioning, it was also a conscious one — for a different set of circumstances. We’d expanded in Istanbul with a standard 3-bedroom apartment and “depot” storage room, and affordable house cleaners to maintain the high level of cleanliness of a typical Turkish household. In California, I intended to shoulder more of the housework.

I was soon reminded of relocation’s surprises that can make a person clumsy and graceless. I should have kept my own years-in-the-making sewing kit since I can’t find a quality replacement for it in an American market flooded with cheap options from China — and now have to take a jacket to the tailor to sew on a button, something I used to be able to do myself.

When the lower-quality dishwasher door in our San Francisco rental drops open and bangs my kneecap, I recall the too-thin cling wrap and tinfoil that I ripped to shreds in Istanbul, or the garden hose in Penang that kinked and unkinked without warning, spraying me in the face.

New purchases

“We’re getting too old for this,” my husband and I keep telling each other as we shift on our polyester-filled floor pillows that looked a lot bigger and less junky on Amazon. (We were abusing one-day delivery after years of not buying anything online due to difficulties with customs in Istanbul. Cat litter can be delivered tomorrow! Pepper grinder! Then I read about the harsh conditions faced by fulfillment workers in Amazon’s warehouses and cut back.)

One of our first purchases Stateside was a television. Not that we’re going to start watching local TV, but we did flick through some satellite channels. It’s something I like to do upon relocating: watch TV and soak up the local culture like a cyborg.

Since I last lived in the US, reality shows like COPS — where the camera would follow policemen on their seedy beats — have gone deeper into the underbelly of life, and now there are reality shows about incarceration.

The Discovery Channel has also gone straight to the swamp. That’s where I caught a moonshiner reality show featuring shirtless (and toothless) men in overalls called “Popcorn” and “Grandad.”

It’s an America I am not quite keen to get to know.

But I can take these reverse culture shocks lightly because my repatriation is part of a continuum. It’s not a hiatus from anything nor a return home. I’m not missing anything elsewhere, I haven’t given up anything for good. Being here now is simply the latest displacement. Today is a bridge to where I’m headed.

Talking To Cigdem Kobu's Creative Solopreneurs

Anastasia Ashman interviewed by Cigdem KobuExcerpt from a profile in Cigdem Kobu's A Year With Myself program for introverted creative solopreneurs.

Are you location independent by choice, or necessity? Why?

Both!

First by necessity when I lived very far from my culture, removed by thousands of miles by people who knew me, who spoke my language, dislocated from my professional fields. Swallowed up by my foreign-to-me surroundings.

Then, as I realized the power of location independence, I became location independent by choice.

I believe that we all can tap into that same power no matter where we happen to be. If you think about it, we’ve all felt like a fish out of water at some point in our lives, and for too many of us, that’s an on-going feeling we have today. It doesn’t have to be that way.

That’s what GlobalNiche.net is about. You could say we teach people how to be globally unbound -- by choice.

Although expats and international types have more reasons than most to find a way to operate independently of where we happen to be physically, I see now that we don’t even have to leave home to do it.

It’s not about being mobile physically (and working on a beach in Thailand, as many in the location independent and lifestyle design movements talk about).

It’s about being okay with where you are, and setting up your life so you can be fufilled and, unlimited by your surroundings.

With today's economic uncertainties no matter who or where we are, we all have to embrace an enterprising view of ourselves -- a way to operate unlimited by the options around us.

We’re really lucky to be part of a trend toward entrepreneuring and indie creative careers, as well as using the social web and mobile devices to help us achieve what I call “psychic location independence”.

We don’t have to be a tech expert or social media guru to build a micro-yet-global base of operations with a professional web platform and virtual network for continuing education, professional development, and a close-knit but world-flung set of friends. We can be digital world citizens and achieve a cutting-edge state of being.

You believe that our metamorphoses choose us. Can you explain that a little?

I said this after a year on Twitter, back in 2009. I noted that the major undertakings of the year hadn’t rated a 2008 resolution. I didn’t plan any of them.

Nilofer Merchant, a cutting-edge entrepreneur I admire and author of The New How and the upcoming book Social Era Rules, recently tweeted, “Once you find your purpose it pulls you effortlessly into the future.” That’s definitely what happened when I opened a Twitter account and followed the trail of my interests out into the world of all possibility.

I was on soul-auto-pilot. Suddenly I took charge of my own web presence, an intention I hadn’t held, a vision I didn’t see, and a plan I don’t recall making.

All it took was that first microblogging step that lead to a curated-webpath to what I now recognize as my specific interests and larger intentions. I was pulled into my future, effortlessly, and without warning!

I was virtually attending conferences on publishing, interactive media, women’s issues, and participating in live webchats on branding, innovation, and literature.

I became a joiner and a beta-tester, signing on for an experimental blogging course before I even had a blog, and volunteering for a life design course for expat women entrepreneurs that helped me hone my vision and introduced me to my present day business partner, Tara Agacayak.

I experienced a reawakening of my inner student to learn exactly what I needed to know, and fresh direction on how I might contribute to the future of my communities.

I have seen this same thing happen with other people on Twitter too, so if you’re willing to dive in and let your metamorphosis choose you, that is the first place I’d recommend you go.

How do you help other women change their lives?

By sharing my own journey, and how I’ve combined my talents, interests and experience to create solutions for myself.

The largest solution I have to offer is the power to change our own lives by building a custom platform to operate from.

Also, by seeing in them what they could be, and telling them, which gives them the opportunity to see themselves and build their own place in the world.

The Native American Medicine Wheel card for hummingbird really resonates for me. The hummingbird is an agile creature which withdraws nectar from flowers and pollinates them at the same time, making them productive and viable.

I would love to be that force for the women in my life.

Pitched to Silicon Valley VCs At Orrick's Elevator Pitch Roundtable

 Orrick's Elevator Pitch Roundtable in Silicon Valley.This is a photo of my fellow entrepreneurs and I *do* mean fellow --I was the only woman pitching in a room of 40 --  at global law firm Orrick's Elevator Pitch Roundtable last week in Silicon Valley. We all practiced 30 second pitches to venture capitalists like Blue Run Ventures' Jeff Tannenbaum (seen here in a blazer leaning against wall).

Many of the companies I heard pitched were about cars (either traffic or parking), sports (events, or extreme sports video communities), entertainment (YouTube analytics, movie tickets). There was only one other educational venture, and none specifically aimed at women, or personal/pro development.

Before the event I'd already cut down my  current pitch by half (see it below) and it was still twice too long. Mine were the longest 30 seconds of anyone in the room. Back to drawing board.

Many people feel out of place in their own lives, surrounded by the 'wrong' culture or people.

GlobalNiche empowers those people to find their place on and offline by tapping our 25 years of global experience living and working off the map.

GlobalNiche is an educational online destination of live video events, course material and a supportive environment to teach every day people personal branding, platform building, creative entrepreneurship and global community development.

Our market is 180 million people interested in life-improvement using new technology and the web. Our first product launches in September and we're recognized as top expat entrepreneurs in social media by Telegraph UK and Forbes.com

A comment I got from a veteran entrepreneur that GlobalNiche sounds like "a therapeutic solution for unactualized people" and few investors I might pitch will ever personally connect with the idea of being unsuccessful.

Now I am thinking about how I might aim for resonance: "You know that person in your life who's talented or creative, or has an adventurous spirit, but simply cannot make it work for them? Pretty much all of us have a friend or family member we've been watching and trying to help but don't know how to light their fire. That's what GlobalNiche does. We guide people to light their own fire."

The same entrepreneur said he sees GlobalNiche getting funded by sponsorships (as in nonprofit) than by investorship.

VC Tannenbaum gave me feedback. He said VCs care less about HOW it works and our pitching goal is to get to that first meeting. He also said if you have a difficult to understand business find an existing solution to compare it to. Analogies. I am looking for something like that for GlobalNiche.

If you're interested in participating in a similar event, consider joining Orrick's TOTAL ACCESS mailing list to be notified of future opportunities.

Mapping Your Complex World

Have you tried mapping the complexity and richness of your life (and career) with an overlapping Venn diagram?

Here's what turned up when I did one for GlobalNiche -- you can see all the relationships of our personal and professional influences and communities as we operate at the intersection of content, culture, and identity.

There's power in your diversity, how you combine your worlds, and the hybrid result!

If you've attempted a Venn of some part of your life, you're invited to share it on the GlobalNiche Facebook page here.

After Four Years, Analyzing My Twitter Audience

This week is my 4th year on Twitter. To "celebrate" I put my account through several of these Twitter measuring tools collected at Social Media Examiner: "ways to discover more about your audience with social media."

I appreciated Followerwonk's details about the longevity of accounts I follow and that follow me. Very few newbies on either score, in fact this was one of the only results that wasn't a bell curve.

This bears out two Twitter behaviors I am aware of.

1) I have always been hesitant to follow accounts that don't provide high value (because, why?) and

2) developing the instinct to provide high value on Twitter doesn't happen overnight for most of us.

Among the information about my overall usage of the service, I liked these piechart details about who I follow (high value users who've been on the service at least 2 years, ppl who follow 500-5k ppl, and are followed by 1k-50k, and have these words in their bios: writer – author – media – creative – life – social – world – editor – global – business – founder – technology – design – women – tweets – entrepreneur – marketing – book – news – ceo – people – blogger – culture – digital – science – ideas).

It was also interesting to see that Tweriod contradicted the info Followerwonk suggested to me about when my followers were most active.

Next up: find a tool that removes inactive follower accounts. That'll give me a better idea of who's actually my audience.

Interviewed on Bay Area Focus TV Show

Anastasia Ashman interviewed by Susan Sikora on Bay Area Focus TVToday I taped an episode of Bay Area Focus with Susan Sikora at CW 44, cable12, (KBCW) the CW Network affiliate for the San Francisco Bay Area. It'll air June 24. We talked about Tales From The Expat Harem, expatriatism, and the location independent lifestyle.

Here are some of the prep questions.

1. What factors should we all consider before moving abroad?

2. How is moving abroad different from travelling abroad?

3. What is the perception of Americans abroad? What is the image most non- Americans you met had of the U.S? Did that improve at all during the time you lived abroad? Did it change? How so?

4. What prompted you to leave in the first place??

5. What was the hardest adjustment you had to make?

6. For 14 years you've lived in three countries outside the USA (Italy, Malaysia, and Turkey). Why did you choose the countries you did?

7. How is living abroad different than travelling abroad?

8. In what ways were you unprepared for the realities of a wider world? What conventional wisdoms about the world did find to be untrue?

9. Can those differences between expats and travelers be seen in the literature they write about a place?

10. When you moved to Istanbul in 2003 you were planning to write a memoir about your life in Malaysia. Why did you create an anthology about Turkey instead?

11. What is behind the metaphor “Expat Harem” and how does it help us understand Turkey better? How did it help you understand yourself better?

12. As you compiled the book Tales from the Expat Harem you found that cultural understanding wasn’t a function of time spent in a location but rather the depth of an individual’s connection with the place. How can we foster that kind of connection to have a better experience when we travel?

13. What were you hoping to learn about yourself by moving?

14. What were your expectations of living abroad? Were they met?

15. How were you perceived as an American? How do you think most Americans are perceived?

16. You’re a Berkeley native. How do you think being raised in the Bay Area prepared you for the life abroad?

17. For people considering a trip or a move to Turkey, what would you suggest they do to prepare themselves?

18. A few years ago you launched a group blog of “neoculture discussion” inspired by Expat Harem. You called it “expat+HAREM, the global niche” and it wasn’t just about Turkey, or women, or expats. Why did you expand your sights, and to whom?

19. What came out of those neoculture discussions?

20. You’ve coined this expression “global niche”. What is your definition of a global niche?

21. Where did the idea of a global niche come from?

22. Why do you call yourself a hybrid ambassador?

23. Can you explain what you mean by 'psychic location independence'?

24. What’s the difference between location independence -- where people are looking for the freedom to travel and work and live where ever they want -- and your version?

25. So can we take advantage of your global niche concept even if we don’t leave home? That is, can we be global citizens without a passport?

26. You believe if we build our global niche we’ll have found where in the world we belong -- and also be globally unbounded. How can we be in one place, and everywhere at the same time?

Entrepreneurship & Social Media As The New Women's Movement

I'm seeing mainstream articles tackling my topics, especially at the intersections of women/invisible groups, entrepreneurship, platform-building, work/life and social media.

Like this "social media is the new women's movement" at the New York Times, last week's "entrepreneurship is the new women's movement" at Forbes.com, and the power of networked reality at The Atlantic last month.

As Tara Agacayak says, "What I'm seeing is the trend toward more customized, flexible, personally fulfilling work with the technology to facilitate it."

There's this "Why work-life balance is a crock" at CBSNews.com: http://www.cbsnews.com/8301-500395_162-57342505/why-work-life-balance-is-a-crock/

Women leaving mismatched corporate culture for work on their own terms:http://www.forbes.com/sites/work-in-progress/2012/06/08/entrepreneurship-is-the-new-womens-movement/

Seth Godin calls platform building "a longterm shortcut": http://archive.feedblitz.com/720389/~4194314

Microsoft buys Yammer for $1.2B for the same reason GlobalNiche urges us to enter the conversation on our topics:

"You cannot underestimate the power of "working out loud" with social tools. So many conversations get trapped in the one on one world of email and instant messaging. With open sharing, new ideas emerge, experts are found, and teams are formed from the groundswell. Serendipity happens when conversations become public and others are encouraged to listen and contribute their ideas, all within the safety of the company walls."

http://socialmediatoday.com/jimworth/559907/why-yammer-worth-12b-microsoft

people "who reluctantly socialize via online methods due to skill or cost or personal disposition may well find themselves *left out* of conversation." http://www.theatlantic.com/technology/archive/2012/04/social-medias-small-positive-role-in-human-relationships/256346/

Plug in better (includes "unplug from disconnection"):http://www.theatlantic.com/technology/archive/2012/02/plug-in-better-a-manifesto/252873/

(altho the below link is hardly mainstream, it's exactly what GlobalNiche is all about): "disadvantaged groups have tools to reach out and organize across geographic boundaries" http://thesocietypages.org/cyborgology/2012/04/23/sherry-turkles-chronic-digital-dualism-problem/

And thanks to global women's health doctor Nassim Assefi for noting that the forward-looking approach to life and "the American Dream" mentioned in this article is what I show people how to do in my GlobalNiche program and in general! We are way on the cutting-edge. http://www.more.com/women-new-american-dream

Gauging My Team's Working Style & Ambitions With Camille Smith

Screen Shot 2013-09-01 at 9.35.03 PMGreat Google Hangout session today with Santa Cruz-based Camille Smith from WORK IN PROGRESS COACHING and the GlobalNiche team. Camille's our September 2012 guest in the GlobalNiche video chatroom, and will be offering a special performance, possibilities & authentic relationships program for our community.

We were guinea pigs today so we can demonstrate in September how Camille’s assessment and counseling has revealed our own diverse working styles and ambitions and shown how we can work best together.

Formulating My Own Future Of Work

Talking about GlobalNiche with someone considering producing a Future-of-Work-themed TEDx in the Bay Area...this is what I told her.

I'm currently working on putting years of theory and practice into a marketable solution.

Basically, positioning the life hacks of internationals and other operatives who have found themselves at cultural disadvantage as an approach that many many people can benefit from -- from those who've never left their hometown but have dreams they think are impossible there, those who've been retired prematurely or otherwise lost their jobs, to those who just graduated and face a bleak job market, to WAHMs and others in nontraditional work settings.

My National Geographic Traveler Editor Amy Alipio Recommends Expat Harem for #TripLit

Sweet surprise today: Amy Alipio, one of my National Geographic Traveler editors, recommending Expat Harem for #TripLit, a Thursday travel reading event on Twitter. Screen Shot 2013-09-01 at 9.48.16 PM

Life Hacks Of Mobile Progressives Can Inform Everyone Else's Dislocations & Transitions

Location independence begins at home! ...some informal notes from a discussion I had with a TEDx future-of-work organizer, Joan Blades, the founder of moveon.org

At global niche, we're currently working on putting years of theory and practice into a marketable solution. Basically, positioning the life hacks of internationals and other operatives who have found themselves at cultural disadvantage as an approach that many many people can benefit from -- from those who've never left their hometown but have dreams they think are impossible there, those who've been retired prematurely or otherwise lost their jobs, to those who just graduated and face a bleak job market, to WAHMs and others in nontraditional work settings.

There is also the  dislocation of favorite identities, ppl close the book on them when they no longer are convenient or the prevailing culture. The lost aspect then gets buried as if it can no longer be alive, like ppl who enjoyed salsa dancing in college, or reading poetry all summer -- and no longer do. But with a global niche they can keep a toe in/reenter that conversation, follow the latest news and advances, meet up with ppl who are more active in these areas than they are (on travels, or in their current location).

When we speak of all the different worlds we belong to, for non-expat types this could be gap between work and life balance...you are not in the worlds and cultures you feel you belong. But you can be, regardless of where you are.

Mobile progressives come at social media from the side of really needing it to live our lives with possibility. not as a plaything. Our globalized selves easily use/adopt tech to continue to be global. But learning to be global is what people who come from the other side are struggling with.

Who Needs A Global Niche?

i see the need in my friend about to be laid off but completely absent from the web and personal and prof development communities. i see the need in another friend who altho prolific and talented, he's technophobic and barely making ends meet. he mentioned a dream of designing/owning a specialty bar -- i got him started on interest posting his encyclopedic collection of those kind of specialty cultural images which may help to get him there. (it's a place to point ppl to show he's capable of doing that work, and discoverable too)

Pitch Practice At Women Launch To Golden Seeds Angel Coco Brown

Exciting slash horrifying!Screen Shot 2013-11-16 at 4.36.58 PMScreen Shot 2013-11-16 at 4.37.42 PMScreen Shot 2013-11-16 at 4.38.21 PMScreen Shot 2013-11-16 at 4.38.30 PMScreen Shot 2013-11-16 at 4.37.55 PM

I'm up at bat next week, for the first time ever, at this event to practice-pitch investors on your startup held by the women entrepreneur peer-accelerator group Women Launch.

Coco Brown, the COO at Taos Management and Angel investor with Golden Seeds will be discussing funding strategies for mid-career entrepreneurs.

Pitch Practice is a time for pre-selected women to present their startup and get some thoughtful insight from the seasoned women in the audience.  This is a supportive, insightful process in helping each other be successful entrepreneurs. Screen Shot 2013-09-01 at 10.01.01 PM If you're in the Bay Area, consider coming, it's free! RSVP at link.

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June 8, 2012: Notes and photos from WOMEN LAUNCH. We heard from Allyn Taylor, a director at Golden Seeds.Screen Shot 2013-11-16 at 4.26.02 PM

Talking Sociotech Advances, The Value Of Our Content, & Going Paperless

This is an excerpt from an interview by John Zipperer for Northside, a San Francisco neighborhood newspaper, April, 2012

So tell me about Global Niche. What is it? Who is the audience/customer?

Global Niche is my startup with my partner Tara Agacayak based on our combined 20 years of expatriatism, my experiences as an author building her publishing platform (that’s where you demonstrate your expertise, your reach, your ability to draw an audience) and the rising notion of creative entrepreneurship (which is where who you are is what you do best -- doing what you love).

Global Niche is a life-work initiative for global citizens, mobile progressives, cultural creatives, independent professionals and any one who finds themselves in a situation mismatch. In this day and age we should be able to operate independently of traditional limitations like geography, time zone, culture, language. I call that achieving “psychic location independence”.

There’s a place in the world just for us, where we can be both as unique as we want to be, and as big as possible. We don’t even have to leave home to find it, and build it out -- and our progress in doing so is reflected in a professional web platform. That’s where the world finds you. It’s about making ourselves a global microbrand.

By combining recent sociotech advances that digital nomads take advantage of, like mobile devices, online education and the social web, the Global Niche philosophy supports your effort to make your life work in straitened situations. To live a globally unbounded life.

I call it “creative self enterprise for the global soul” but our audience don’t have to be expats, world travelers or professed globalists to tap into a bigger view of themselves -- and gain access to a wider assortment of opportunities for community, lifestyle and work.

Anyone in a disadvantageous situation -- for instance, recent school graduates who are discovering a thin resume doesn’t get their foot in the door, corporate refugees, stay at home parents and people forced into early retirement -- can also use Global Niche’s “creative self enterprise” approach to build a more empowered life and livelihood.

You've mentioned a new product or service you're rolling out in April. Tell me about it.

It won’t be launching in April, but we’re close!

It’s a content packaging program inspired by the content marketing movement (and once again, a concept borrowed from the publishing world, of a building an author platform -- you don’t have to be a writer, just think of yourself as the author of your life).

That is, letting your content support your aims, whether you’re positioning yourself as an expert in a field to land jobs or funding, or you’ve got a product or service to sell.

Whatever you want to do, you’ll need help and support and part of that is going public with your process, to gather likeminded people to your cause. The kind of people who are interested your stuff, can help you develop your plan, the kind of people who will form the basis of your network.

Many of us have generated a lot of content in our lives which is not actively working for us. Hobbies we’ve poured ourselves into. Independent research we’ve done (and no one around us thought was a good use of our time!). Things we alone are very knowledgeable about. The older we are, the more boxes of stuff we’ve got that we’ve never used for anything. Photos that haven’t seen the light of day. Artwork in the basement. Things we may consider failures.

I imagine many of us are sitting on a mountain of it, at the same time wondering how we’re going to make ends meet, or finally leave this job we hate. Or actualize that dream we’ve always had. But if we consider that earlier output not as failure or a waste of time, but instead a chain of events that make us who we are today, then we start to get an idea of the arc of our lives and how what we’ve done in the past can help us get where we want to go in the future.

At Global Niche we’ve created a 6 week group program to help you wrap your arms around your content and link it with your goals. We’ll also be releasing a self-study guide.

Describe a typical day for Anastasia Ashman these days.

After breakfast with my husband, we both settle down to work. We’re on the dining table with our double monitors at the moment.

I’ll scan my emails, which I have almost down to nothing by judicious pruning of subscriptions and automatic filing rules.

If I receive things that aren’t personal, I’ll adjust my email rules to make sure I don’t see that kind of correspondence again. I’ll peruse, bookmark and participate on my Twitter account (my favorite social media platform to swim in deep, intellectual waters. I’ve been a top ten user in Istanbul in 2009, top 20 women entrepreneurs according to Forbes.com in 2010, and this year a top 50 follow according to another business personality).

I’ll have a Skype call or two with people in other time zones about collaborations or a Webex call with a TEDx Women Entrepreneurs group in Silicon Valley (we’re creating a pitching support group after TEDxBayArea), and maybe an hour-long Linqto video chat with my Global Niche partner in Istanbul, a guest expert on creativity coaching or women’s leadership like Tara Sophia Mohr along with all the members of our community who also log on for these live monthly events.

Throughout the day I’ll share links relevant to my field and interests and my own work, at multiple Facebook pages, Twitter and Google+. Reading news and other links I’m directed to by my Twitter network.

I’m building out my Pinterest account too, a place to visualize my handful of cultural projects in a fresh light, as well as discover more likeminded people.

I’m going through my research and web bookmarks to find ways to bring more previous work to light and familiarize myself with sources after a hiatus. Most of this is preparation for what’s coming: as this relocation displacement comes to an end, I’m preparing to begin a huge memoir rewrite based a plan devised last fall with my editor and agent.

If I met someone the day before I’ll connect with them on the social media platforms and then throw out their card. No more paper!

What's ahead?

Just further along on the path and projects I have simmering now. Offering life-work solutions for the globality of us, through Global Niche.

Running a transmedia production house for all my cultural entertainment projects like my Byzantine princess art historical soap opera about the forgotten woman builder who spurred an emperor to beat her with the Haghia Sophia, and my Big Fat Greek Wedding meets Meet the Parents tale of culture clash at my Istanbul wedding.

I can see having the staff to enact some of the ideas I’ve had for producing the work of others. For instance, having a stable of illustrators working on digital graphic novels based on unproduced screenplays, that’s an idea whose time has come and with a huge amount of polished writing lying fallow due to the high barriers to entry of the past.

Speaking at storytelling and innovation conferences, producing retreats and summits of my own.

At that point I hope my memoir is released, and optioned for film, so I may be involved in book tours and writing the screenplay, or involved in the production.

Talking To Intel Free Press About Early Adopters Of Tech In Turkey

"Turkey is a very young society, I told reporter Ken Kaplan in an interview for Intel Free Press for his article "Turkey Bets on Tech, Youth to Grow Economy". "One early adopter can get a group or whole family into a new thing almost overnight,"  which drives quick adoption of computers, smartphones and Facebook.

Sucker Punch Time Zone

With the ambient awareness of social media, my Istanbul time zone (GMT/UTC +3) was ideally civilized for global interaction. That time zone made me feel competent. I could be dressed, caffeinated, fed and through all my emails before urbane London came online. Yes, I missed happenings in Asia, but I could catch up on the headlines and communicate with foodies and expats and culturalists in the Far East.

Then I'd be at my afternoon best when New York and the East Coast appeared, ready to Twitter-attend their conferences and swoop into their conversations with a European knowing.

I'd be a well-oiled social being at night when early morning California finally showed up, including my editors at the publishing house and family.

The converse was not true, however. When my a.m. Twitter path crossed California, I had out-of-sync exchanges with late-night LA snark which I invariably misread with early morning earnest. No longer. Had to unfollow since who wants to build new relationships on chronic misunderstandings?

Now that I'm back in California (UTC-7) I can't believe how late and lazy and slow the time zone makes me feel.

I marvel at how people from here don't seem to notice the world spun without them. I was once one of these people.

I sense I've missed the day. I've overslept my life. Like a particularly undignified Groundhog Day, I awake to a worldwide sucker punch.

Friends and colleagues in NYC are already well into their conferences and commentary on the day's news, and soon enough they're unwinding with cocktails when I'm needing an afternoon coffee.

By the time I start firing on all cylinders, the world has slipped into a long night.

The empty expanse of the Pacific's never been more palpable since my awareness has become global, and real-time.

 

Time zones were created to organize the activities of a geographical region. For those of us operating globally, with friends, family, colleagues and other parties of interest scattered around the globe, and with a way to be ambiently aware of them, there is no longer a time zone for social (and work) purposes.

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