The Atlantic

Entrepreneurship & Social Media As The New Women's Movement

I'm seeing mainstream articles tackling my topics, especially at the intersections of women/invisible groups, entrepreneurship, platform-building, work/life and social media.

Like this "social media is the new women's movement" at the New York Times, last week's "entrepreneurship is the new women's movement" at Forbes.com, and the power of networked reality at The Atlantic last month.

As Tara Agacayak says, "What I'm seeing is the trend toward more customized, flexible, personally fulfilling work with the technology to facilitate it."

There's this "Why work-life balance is a crock" at CBSNews.com: http://www.cbsnews.com/8301-500395_162-57342505/why-work-life-balance-is-a-crock/

Women leaving mismatched corporate culture for work on their own terms:http://www.forbes.com/sites/work-in-progress/2012/06/08/entrepreneurship-is-the-new-womens-movement/

Seth Godin calls platform building "a longterm shortcut": http://archive.feedblitz.com/720389/~4194314

Microsoft buys Yammer for $1.2B for the same reason GlobalNiche urges us to enter the conversation on our topics:

"You cannot underestimate the power of "working out loud" with social tools. So many conversations get trapped in the one on one world of email and instant messaging. With open sharing, new ideas emerge, experts are found, and teams are formed from the groundswell. Serendipity happens when conversations become public and others are encouraged to listen and contribute their ideas, all within the safety of the company walls."

http://socialmediatoday.com/jimworth/559907/why-yammer-worth-12b-microsoft

people "who reluctantly socialize via online methods due to skill or cost or personal disposition may well find themselves *left out* of conversation." http://www.theatlantic.com/technology/archive/2012/04/social-medias-small-positive-role-in-human-relationships/256346/

Plug in better (includes "unplug from disconnection"):http://www.theatlantic.com/technology/archive/2012/02/plug-in-better-a-manifesto/252873/

(altho the below link is hardly mainstream, it's exactly what GlobalNiche is all about): "disadvantaged groups have tools to reach out and organize across geographic boundaries" http://thesocietypages.org/cyborgology/2012/04/23/sherry-turkles-chronic-digital-dualism-problem/

And thanks to global women's health doctor Nassim Assefi for noting that the forward-looking approach to life and "the American Dream" mentioned in this article is what I show people how to do in my GlobalNiche program and in general! We are way on the cutting-edge. http://www.more.com/women-new-american-dream

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