Video retrospective of GlobalNiche, my remote skills edtech startup 2011-2013 and beyond...

“Her groundbreaking concept of building an online professional presence as a way to advance business objectives for growth and sustainability… came long before companies understood the marketing potential of online social media, and began to hire social media managers in large numbers. And long before people understood why and how to use existing tools for effective remote work.”

— Tanya Monsef

I founded GlobalNiche in Istanbul with Tara Agacayak after evolving my 2006 cultural book to a 2010 global citizen blog to an online skill building business, and Tanya Monsef joined us when I moved to San Francisco. Here’s what Tanya, the Dean's Executive Professor of Management in the Leavey School of Business at Santa Clara University for the past decade, says about GlobalNiche in 2024.

Watch a quick retrospective, excuse any missing media.

"Anastasia’s groundbreaking concept of building an online professional presence as a way to advance business objectives for growth and sustainability… came long before companies understood the marketing potential of online social media, and began to hire social media managers in large numbers. And long before people understood why and how to use existing tools for effective remote work.

Tanya recalls how I took my knowledge and prior success using book publishing’s “author platform” concept to reach the public with content marketing, branding and community outreach (that’s Expat Harem!), and combined it with the heavily-online techniques a serial expat like me has relied on during my overseas experiences, and then how I created a way to teach it to others, and then to scale it.

"GlobalNiche was a forward-thinking leader in digital solutions and thought leader to a global cohort of founders and business women, as well as organizations serving female innovators.”

This reminds me that Tanya and I continued to deliver talks and workshops well into 2014 and later, working with the Women’s Startup Lab in Mountain View, Turkish Women’s International Network in Menlo Park, and a women executives group at Cisco in San Jose, and I’ve guest lectured to her business students at Santa Clara University for several years.

““Ten years before Zoom became mainstream, GlobalNiche were already conducting live web video group meetings (using chat, recordings, etc) showcasing an ability to foresee trends and implement innovative solutions to increase opportunity. ”

— Tanya Monsef

"Ten years before Zoom became mainstream, GlobalNiche were already conducting live web video group meetings (using chat, recordings, etc) showcasing her ability to foresee trends and implement innovative solutions to increase opportunity,” she says.

"GlobalNiche was awarded Top Instructor by Udemy in 2013 as the most enrolled course.” You’ll see in the quick video above that Udemy noted we enrolled students from 17 nations in 2013.

Tanya recalls our 2013 win of an innovation challenge to connect 5 million women by national and international gender equality foundations, global health nonprofits, and academic leadership centers.

The multi-year strategic change initiative of San Jose State University, Public Health Institute (PHI), World Pulse, the Global Women's Leadership Network, Monterey Institute of International Studies, and the Global Fund for Women recognized GlobalNiche's pragmatic, resourceful plan to use free web technology and collaboration tools for connecting and transforming communities world-wide.

“In 2013 GlobalNiche won an innovation challenge to connect 5 million women, recognition of a pragmatic, resourceful plan to use free web technology and collaboration tools.”

— Tanya Monsef

ON CONTRIBUTING TO THE FUTURE OF WORK MOVEMENT

In 2014, I looked back on the workforce pioneering I’d done during GlobalNiche, and noted how awareness and adoption was coming for people who hadn’t yet felt the need for this online survival method:

“I’m proud to have added definition to, contributed to & participated in the movement toward every-day entrepreneurial thinking and acting and creative entrepreneurship as a solution for everyone, the incorporation of location independence and lifestyle design in populations beyond expats, travelers and life hackers, a new seriousness around digital identity, personal branding, digital footprints and online social networking in general for personal and professional development, reinvisioning the future of work with online collaboration and cocreation, the adoption of global communication best practices, the absolute tidal wave of online content marketing, the rise of the transformational consumer.”

"Social media has held politics and media to account"

Journalism & Backsliding Democracy was a good journalism-democracy-disinformation panel with Jay Rosen at New York University School of Journalism for the Cambridge Disinformation Summit last week.

From my live notes: “Social media has held politics and media to account,” said former director of BBC News Richard Sambrook, hitting the nail on the head!

Social media is not just part of the #disinformation problem, it’s part of the solution as I’ve been contending with my Fifth Estate-holding-power-to-account project: KIP! (Read about it here.)

The hitch: knowing which are the good actors on social media and which are the bad actors.

My live notes: Jay said we need smart practices to solve the hardest problems in news coverage, like if you had a “Category of bad actors” you could put a source in you’d be better prepared. 🤔

That sounds very much like the categorization I’ve been structuring with KIP.

The September Issue: Drop is "the future of delivery"

“What does it look like when a pre-Series A startup is on newsstands in three national industry magazines at the same time? ”

— Like this!

Congrats to the young diverse team at Drop Delivery which Marijuana Venture calls in its cover story "The future of delivery".

Marijuana Venture writes: “After revolutionizing delivery tech in 2020, Drop Delivery is empowering businesses with even more customizable features to improve efficiency and increase sales.”

Women & Weed calls CEO Vanessa Gabriel “the delivery diva”.

Cannabis & Tech Today says Drop’s on a mission to help retailers optimize their day-to-day operations and delivery services with cutting-edge technology for a monthly subscription fee. That’s the SaaS model.

Why am I writing about Drop?

If you missed it, I’ve been pleased to be bringing my experience to Drop as their chief operating officer since last November!

The tech + cannabis industry space is having a particular moment, as legalization spreads to more states and during the pandemic “cannabis has become an essential household item.” California, which began adult-use sales in 2018, saw consumers rise to 45% of all adults in the first half of 2021 according to BDSA’s business intelligence and market share tracking. Consumption is on the rise across the nation.

“Cannabis has become an essential household item. Consumerism has exploded. Delivery is the future.”

…and the news does not stop.

Yesterday, Drop won the Poseidon Asset Management Green Shoots Pitch Forum, a special event that connects top-performing cannabis companies across all verticals (licensed and ancillary), with accredited investors. It’s organized by Poseidon, a first mover in the cannabis investment space named Top Hedge Fund Q3 2020 by Barclay Hedge. Winning sends Vanessa to pitch to investors on stage during MJUnpacked in Las Vegas in October, an industry conference for brands, retail executives, and investors.

A good moment for the right vanity press/publishing service

Publishing friends, authors, business women, entrepreneurs: what do you think of this new initiative from Worth Media?

• A new pipeline to publishing for their subject-matter expert members to help build and further their careers,

• an opportunity for people who traditionally have a harder time getting published or recognized,

• to be released through an imprint/house for an established publisher (Simon & Schuster),

• and author retains the rights.

My first thought? Vanity press. In a downmarket for publishing.

And then, well, okay. It's a good business opportunity to provide publishing services direct to an underserved information-rich community. And, then, hey maybe better than OK. For everyone involved, including the readers of these books. Read about it here.

A knowledge service to cut the noise in today’s infodemic

“If you can’t follow what’s happening, you can’t adequately think or act in this crucial moment.”

Trump impeachment rally - San Francisco Federal Building 12/2019. Image by me.

Today’s info war sure is info hell, isn’t it? The United Nations is calling it an “infodemic”.

When I talk to people — intelligent people, educated people, media and news professionals, tuned in people, random people — pretty much when I talk to everyone, they don’t know at all what I know.

Or they know a lot less, or they admit they get their news from “CNN…and FoxNews, for balance”, or they simply aren’t trying to follow the firehose of info flying at us these days.

The enemy is noise, the goal is clarity.

~ Jon Stewart told the New York Times this week

Most people I talk to are clinging to an outdated and irrelevant opinion or worldview like it’s a life raft.

This is a problem.

An information diet that doesn’t serve you is COSTLY

• during a pandemic that requires us to reenvision how we live;

• in an Election Year;

• when Western Liberal Democracy is under attack both domestic and foreign, with a main weapon being military-grade psy op disinformation and propaganda directed at a civilian population.

If people can’t follow what’s happening or learn the historical basis of what’s happening or perceive the machinations of global alliances and systems including the largest law enforcement action against organized crime that the world has ever seen, they can’t adequately think and act in this moment.

It’s a costly problem that can be solved, as Jon Stewart points out, by clarity.

“For more than a decade I’ve been following sources & stories that are coming together now. I want you to see what I see.”

I’m an info hound as you know. I’ve been curating speciality lists of expert sources on Twitter for more than a decade, and relying on them almost exclusively for my news gathering needs through the Arab Spring and the Gezi Park Protests in Turkey. The list of 1,000 sources I mention in this post was meant to be my lens on American politics and current affairs for the 2016 Presidential Election.

I’ve been following stories that are all coming together now. And I’m working to share that with you. So you can see what I see.

Introducing a curated knowledge & awareness project for concerned citizens

See a few news stories a day…

Subscribe to a daily Trust Is A License Nuzzle newsletter with just a few of the top news stories shared from 1,000 curated sources

Knowledge Is Power (formerly referred to as Trust Is A License, a phrase from Shefaly Yogendra) is generative journalism, a community service to inform citizens

At its core the project is a Twitter account run by a small group of diverse centrists who see all sides of global and societal threats and want to ensure our fact-based perspective gets voice and distribution in this age of extreme disinformation campaigns.

We’re also exploring a variety of other ways to connect, present, and share this vital and contextual information that only become more relevant with each passing day. We all need to know this. It’s our history. More on that soon.

One of our readers has described us as civil service journalism. “What you’re doing is generative journalism. It’s a community service to inform citizens at a time when the Fourth Estate is dying and under attack, and news media has devolved into propaganda machines.”

“We vet content & sources, metabolize info & amplify points to help you understand this moment in time. ”

As the mainstream media failure became clear, citizen researchers and curators like me picked up the slack. At Knowledge Is Power, our focus has been on vetting the content and sources, metabolizing the information, and finding ways to underline and amplify clear points we believe are valuable to cutting through the noise and understanding this moment in time.

We hope to connect the dots for ourselves and others. We started doing this for OURSELVES. Yet, it’s for others. Without any marketing the account’s organic reach has grown 160x in its first year.

By vetting and amplifying the work of citizen researchers, whistleblowers, journalists, social justice workers, national security experts and more, we aim to strengthen democracy and stop the playing-the-extremes-so-nothing-gets-done horseshoe that divides us.

“Our mission is to help with what comes next: when we dig out from the damage, there will be a massive need to educate people about what just happened.
”

As people begin to dig out from the damage of the cyber war/information war/total kinetic war against Western Liberal Democracy (including Trump & transnational organized crime) that we are currently experiencing in America and throughout the world, there’s going be a need for a massive education of the American people about what just happened. Hollywood is already telling these stories. We want to help with that.

…or get everything we share

Follow the Trust Is A License Twitter feed to see who & what we’re highlighting & what discussions we’re a part of.

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