San Jose

Led Cisco's Connected Women Roundtable on Personal Branding

I was pleased to facilitate a table of women in a discussion about using your online presence to create and sustain your personal brand. Held at Cisco's San Jose campus, the event was  part of Cisco's Connected Women series of professional development gatherings for women from Cisco, Citrix, Intel and EMC. Anastasia Ashman and Tanya Monsef Bunger at Cisco's Connected Women

My top 3 take-aways:

1.  a personal brand is what you want people to know about you to help connect you with the opportunities that are right for you 2.  embody your brand -- show-it-not-tell-it -- on a daily basis, using your online presence at social sites 3.  demonstrate your expertise, your thought leadership, the talents you bring, how you operate by sharing news and information and being helpful

My GlobalNiche team member Tanya Monsef Bunger joined me at the event, pictured here.The roundtable event aimed to provide actionable insights into specific topics while enabling attendees to meet other women who are interested in that particular topic.

There were 10 tables of 10 people, each with their own topic, so the evening was like attending a miniworkshop at a conference. Work-Life Fit. Mentoring. Thinking Big. Developing Cool Designs. Thinking Outside the Box. Career Development. You can imagine I made my table all about Twitter. Twitter is my answer for everything. I’m joking.

I wanted to make personal branding all about Twitter — and social media in general — since it’s the most effective way to form and communicate your brand widely.

But many of the corporate women at my table weren’t on Twitter and had their reasons for not wanting to show themselves and their expertise much online, including in company bulletin boards and chats.

That’s a different blog post for a different time. It’s a serious issue.

I got a lot of questions about stalking and security, but none about the opportunities of being optimally online.

 

Spirit Of The Season(ing): Counterculture Recipe For Family Harmony

Blood and marriage draw families together but often whole worlds continue to separate us as individuals. Lifestyle choices. Generations. In-laws. Siblings. Achieving – and maintaining -- harmony is a challenge we all seem to face. Some clans need more help than others. Around our holiday table in 1979, my fractious relatives were gifted with a sudden ability to perceive each other as the loveable characters we truly are, every day of the year. Our secret ingredient for interplanetary peace? An unseen substance in the stuffing.

The basic recipe: Rivalrous teenage sisters. Strait-laced mom. Judgmental 70-something grandparents who abhor visiting funkytown Berkeley (“Nowhere to park the Oldsmobile! Don’t understand the furniture!”).

Add a hefty, home-grown Christmas present from off-the-grid Oregon satellites. Stir: New York Beatnik dad boasting he’s stuffing the turkey with the hippie herb.

At last minute toss in grandparents’ newly widowed neighbor, the sweet and fragile soul Mary Jane. Carve the bird, wait 20 minutes for cosmic family consciousness to settle. Serve in a rosy light.

When Chicken Soup for the Soul debuted fifteen years ago, to my ironic sensibility the upbeat anthology title sounded more like a Saturday Night Live “Deep Thoughts” skit than what would become the bestselling paperback series in the history of publishing. My Thanksgiving With Mary Jane”**, which appears in “All in the Family” --  the new Chicken Soup volume -- also seemed at the time more joke than enduring lesson about who and what we love.

Orthodox or not, care to share your holiday recipe for family harmony?

**READ FULL TEXT OF THIS THANKSGIVING WITH MARYJANE ESSAY ONLINE at RedRoom, November 2010 or here at expat+HAREM, where you can comment.

++++

THANKSGIVING with MARY JANE By ANASTASIA ASHMAN

When you're a teenager there are a million places you'd rather be than at a family gathering. However when I was fifteen, Thanksgiving with my relatives was the best turkey day I've ever celebrated. My anti-establishment father put marijuana in the stuffing.

A week earlier the postman had delivered a package from our hippie uncle in Oregon, an artisan potter. Gathered in the kitchen my two sisters and I watched my mother open the Christmas gift from her younger brother. Inside was a witchy handbroom, a leather strap nailed to its handle for hanging at the hearth. Perfect for our 1916 bungalow's fireplace.

While we read the card wishing us a happy holiday in my aunt's blowsy writing, my real estate agent mother unwrapped another present.

A large freezer bag of homegrown Indica.

OUR EYES WIDENED. This was progressive Northern California and we'd seen weed before, but a massive stash had never dropped into our laps. A resinous, earthy green scent overwhelmed the yellow-tiled kitchen.

My mother froze, holding the illegal parcel from her off-the-grid brother and his part-Blackfoot wife. My grandparents bought the younger couple a house just so they wouldn't live in a tent on a Santa Cruz mountain, and stocked my wild cousins with cotton panties so they wouldn't run around without underwear.

Compared to that branch of the family tree, our household was conventional. Mom pursed her lips.

"How am I going to get some of that?" I was thinking.

My sisters were probably scheming to out-maneuver me, our sibling rivalry ingrained. Would our parents let us dip in, simply because it came from a relative? They'd never said we couldn't smoke pot. Only cigarettes were taboo. We girls would be popular at parties if we managed even a minute with the aromatic package. My sullen younger sister could use the social boost in junior high, and so could I in tenth grade with my never-ending mouth of metal. The blonde senior could fend for herself. She'd probably sell it for clothes.

My Bohemian New York father swooped in from the living room.

"I'm going to put it in the stuffing," he crowed, snatching the bag of bud from Mom.

"Oh Charles." My mother sighed as he sprinted up the stairs with the Christmas contraband. A capricious architect, my Lithuanian father liked to bait her about the in-laws.

MY TRADITIONAL ITALIAN GRANDPARENTS DID NOT EMBRACE MY FATHER. They were in the habit of warming to random, respectful young men in crisp, white, button-down shirts when in 1959 my father showed up on their middle-class doorstep an art-school Beatnik in a ripped t-shirt. Still closely shorn from his stint in the Army, where he'd met my mother on a French base, in no other way was he regulation. He snubbed social convention, burying his nose in political paperbacks during cocktail parties with my grandparents' keeping-up-with-the-Joneses neighbors.

Their proper daughter, an elementary school teacher, could do better.

Our nuclear family usually observed holidays at their San Jose ranch house on a cul-de-sac filled with cookie-cutter residences -- Dad gritting his teeth the entire time -- but this year my conservative Chicago grandparents had accepted our invite.

They didn't enjoy visiting "fruits and nuts" Berkeley, our feisty university town famous for sparking the Free Speech Movement and agitating against the government's foreign wars.

My grandfather complained there were never any spots on the hilly, busy streets to park his boat-like Oldsmobile.

Used to La-Z-Boys and sturdy American pieces in walnut at Mervyns, my grandmother found our French wicker chairs uncomfortable and the Joe DiMaggio giant mitt baffling.

"Who wants to sit in a baseball glove?" she protested about the cult classic some Italian designer thought up.

We may have lived an hour apart in the San Francisco Bay Area, but we really lived in different worlds.

Another reason my parents didn't host often: Mom wasn't a cook. In fact, my kitchen-averse mother was so grateful when my father offered to deal with a big bird she christened him the turkey expert and let him do whatever he wanted.

THE TURKEY WAS DAD'S RIGHTFUL DOMAIN, and my grandparents would be eating it. They were also bringing a recently widowed neighbor, Mary Jane.

I can't say I forgot about the surprise stash, but we all dismissed the stuffing threat. Crazy talk was my father's specialty.

On the morning of November 24, 1979 Dad got up at dawn, prepared his poultry and went back to bed. By noon my grandparents arrived with the sweet-natured widow. The eight of us squeezed into our places at the round butcher-block dining table, café chairs grinding against each other.

The turkey was nicely done, not dry. Polite conversation flowed due to the gentle outsider Mary Jane who asked a lot of questions.

I spied a big brown bud on the edge of my grandfather's plate, speckled with bread and celery. I glanced at my sisters to see if they had noticed. Pushing food around their plate with secret smiles, they had.

"Your stuffing is very spicy, Charles," effused the widow. "Is that sage?"

WE KIDS STIFLED GIGGLES. I couldn't look at my mother. Dad was poker-faced.

"Oh, I'm tipsy, it must be the champagne," tittered Grandma, leaning in to shoulder-nudge her neighbor like a schoolgirl.

After my finicky grandfather cleaned his plate he went to recline on the Italian baseball mitt. Soon he was sprawled across the giant glove like Fay Wray in King Kong's hand, snoring. The 70-something dandy in a mint green Qiana shirt and white leisure shoes looked comfortable -- and finally at home in our place.

We devoured the pumpkin pie and Grandma's anise cookies but didn't budge from our rosy circle.

For the first time I saw my family as individuals rather than role players.

In the lanky figure of Grandpa in repose, I recognized the easy character captured in a 1928 photo of him squatting in front of a baseball dugout.

Witnessing chummy Grandma, I understood her life-of-the-party image from a Wisconsin lake in the ‘40s, an arm slung around her ten younger siblings.

Inside my strait-laced Mom I sensed a woman appreciating her daredevil husband's off-kilter view of the world.

I realized my rebel father wasn't really antisocial if he brought us all together.

My sisters. Suddenly they seemed like fellow sojourners navigating teenhood -- simply worrying about braces and popularity and the gauntlet of the right clothes -- as well as my natural allies in this normal-slash-bizarre family. They weren't so bad.

WHEN THE THREE SENIORS SAID GOODBYE, our hugs were heartfelt. My father asked Grandpa which route home he'd take, a mellow and unnecessary exchange between the two men.

"Your family is lovely," the widow Mary Jane exclaimed, kissing each of us. "Today was the best since my husband died!"

As the five Ashmans gathered in the kitchen to do the dishes and review the day's events -- with uproarious laughter and genuine shock -- I found myself thinking of the untamed Oregon folk who couldn't be with us. Their holiday gift ensured they were here in spirit.

In that moment I grasped the meaning of family.

[This essay first appeared in CHICKEN SOUP FOR THE SOUL: All in the family, 10/09 and then as a Red Room original, November 2010]

 

 

 

Utopian Cowtown

Davis, California gives us a hint of the future, a future that suggests that small communities can do great things where mega-cities just don’t have a clue. Most definitions of utopia don’t include submitting to grass police. Yet in one northern California hamlet, residents are lining up for the privilege of having their lawns monitored for eco-incorrect sproutings. “They send people around to check for Bermuda grass and they fine you if they see it growing,” admits Paul Teller, a University of California professor and long-time resident at the exclusive communal Village Homes housing scheme in Davis. When asked if this kind of scrub-scrutiny is a small price to pay for being part of a forward-looking community, the philosophy teacher is passionate in the affirmative. “I paid extra to secure a spot here and now I’m never leaving!”

Due to its unique concept, the professor’s vaunted neighborhood—a 240-home, 60-acre development in an agricultural town 16 miles (26 km) outside the state capitol, Sacramento—has been the subject of national and international television documentaries on environmentally sustainable living. Conceived at the height of the unsettling Ford-era gasoline crisis and economic recession and built in 1975, Village Homes attempted to recreate a traditional sense of community while conserving energy and water in the most efficient ways. Solar water heating and passive space heating designs are incorporated into each home. Neighbors share not only the unfenced yards around each home, they also meet in the large village green, entrust their children to a community day care center, hold performances at the village amphitheatre, and relax in the community-run pool.

Yet this environmentally-conscious sanctuary has not built high walls to shut out a cruel world, as the surrounding town of Davis is also dedicated to an excellent quality of life, clean living and sustainability; it was named one of the healthiest U.S. communities in which to live and retire. With an approach combining innovation, education, recreation and social awareness, Davis is brimming with unique community aspects. In addition to its community-built Art Center, more than $200,000-worth of publicly owned objets d’art are exhibited throughout the charming pedestrian-friendly town, for the residents’ strolling pleasure. The numerous cafes are equipped with modems for easy laptop internet access, the morning Farmer’s Market is an institution of fresh produce and down-home cooking, and neighbors volunteer their time to run the Co-op, a popular communal health food and natural supplies market. The wholesome-looking students in the well-tended public school system consistently get the best test scores of the entire region. Down at City Hall, citizen committees advise 30 boards and commissions on issues ranging from natural resource conservation to childcare.

If pioneering California often fulfills the most progressive of its nation’s dreams, then Davis must surely fulfill the most progressive dreams of its state. With its emphasis on recreational opportunities and greenery (including 25 miles [40 km] of greenbelts winding through town), the City’s budget for parks and community services, unusually, exceeds the combined public safety (police and fire) budget. Recognized since 1977 by the National Arbor Day Foundation as a ‘Tree City’, Davis boasts 18,000 trees—from flowering crabapple and apricot, to oaks, eucalyptus and redwood—lining its streets and parks, with species chosen for both drought resistance and their evergreen and flowering aspects.

Meanwhile, wheelchair ramps, audible traffic lights and Braille signs for the seeing-impaired round out the politically-correct public services to aid independent living. As for the impact of 25,000 University students on the relaxed township, resident Colleen Stanturf proclaims, “They’re not a problem, they all ride.” Bicycles, that is. Also known as the bicycle capital of the U.S., Central Valley-bed Davis sports a renowned system of bikeways that cover 40 miles (65 km) of parks, greenbelts and roadway bike-lanes.

Davis’ commitment to utilize non-traditional approaches to solve traditional problems owes a great debt to its world-class university. One of the ten University of California campuses, it was founded as the ‘University Farm’ in 1908 and its focus on life sciences has led to a stellar international reputation in agricultural, biological, biotechnological and environmental sciences. With students and faculty making up nearly half the total population of 62,000, Davis is one of the last ‘college towns’ in California—and its residents boast the highest level of education per capita in the state, ranking second in the nation.

Many of the university’s ground-breaking research programs influence the way the town works. For instance, the city is on the national forefront of multipurpose storm drainage facilities, with its drainage ponds also serving as wildlife habitats. The school researches commercial farming practices it describes as “more sustainable, ecologically sound, economically profitable and socially just”. Meanwhile organic compost material, a staple of clean agricultural practices, that is derived from the collected yard waste of Davis residents, is redistributed free-of-charge by the City “while supplies last”. Roses as large as salad plates were fed off this rarefied city-issue compost.

Davis has been recycling on a city-wide basis since 1970 and now diverts from its landfills a whopping 50% of its waste-stream (including mixed papers, glass, cans, plastics and yard waste). The extensive curbside recycling program, detailed in its publication Garbage Guide (printed on 100% recycled, 100% post-consumer unbleached paper with soy-based ink of course), also accommodates hazardous waste (like car engine oil and batteries), which the city will pick up and safely dispose. Truly putting its money where its mouth is, City Hall places a priority on the purchase of products made with recycled materials as well.

Throughout neighborhoods visited by jackrabbits, woodpeckers, deer, bluejays and hummingbirds, community gardens which protect rare and endangered species are sponsored and maintained by the University and residents alike. In a state beset by drought, native scrub and water-hardy plants are not only encouraged by the authorities, they’re readily available at local nurseries. Private greenhouses can be spotted all over town, along with rainwater cisterns, windmills, solar panels and innovative wildflower rock-gardens.

In an important stewardship, the school administers more than 30 nature reserves that represent the spectrum of California’s ecological biodiversity. A study with the U.S. Department of Energy focuses on the global environment and climate change. The school’s Center for Design Research meanwhile tackles issues of ecologically-appropriate design (including resource and nature conservation) and socially responsible design (that is, environmental design emphasizing user needs and participation). Yet another institute works on improving the scientific basis for making decisions on environmental issues, both natural and human.

With heady stuff like this going on, it’s no wonder even the heavens aren’t beyond Davis’ utopian reproach. In 1999, mayor Julie Partansky’s pet project unanimously passed into a city ordinance: to reduce ‘sky glow’ (otherwise known as light pollution) so residents can see the stars again. From now on, all new outdoor lighting will be shielded and pointed downward. “We needn’t light this place up like an airport,” Partansky declared. “We’re not San Jose, after all,” the mayor added, taking a swipe at the state’s fastest growing, soulless, highway-laced city in the heart of another Valley, the high-tech Silicon one. In the face of continuing expansion San Jose was bidding adieu at that same time to its last remaining fruit orchard, the principle produce of its fertile valley for much of the past century. For agriculturally-based Davis and environs, the march of progress has very different plans.

++++ Variations of this appeared in numerous publications around the world, including New Renaissance, Vol. 11, No. 3 and its website May 15, 2006

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