Entrepreneurship

Radical, systemic change in the tech industry starts with us

You may have guessed that women in tech & digital are under represented across management/teams.

I live tweeted an antiracism panel attended by 300 people from around the global and produced by Ada's List, an intersectional group committed to changing the tech industry at scale —  from culture of a company, an overt policy, to processes that sideline women.

Radical, systemic change starts with us, says Ada’s List founder Merici Vinton.

Radical, systemic change starts with us, says Ada’s List founder Merici Vinton.

Ada’s List is the place for professional women who work in and around the internet to connect, conspire, and take a stand. The group of 700

  • promote, support, hire & interview women

  • recommend 1 qualified woman or POC to interview for each open position

  • make our environment positive

  • help juniors progress in their careers

Sound familiar? It’s their take on the Shine Theory of Aminatou Sow and Ann Friedman, says Vinton.

On White Privilege: Getting uncomfortable with our privilege, bias, and 3 actions to take is an event to keep focused on dismantling racist structures, raises funds for three Black-led organizations (@TheSisterSystem @ThisIsYSYS @azmaguk), and is part of the Ada’s List ReStructure Series. The rolling series of talks discuss and proactively work through some of the biggest issues coming out of the events happening right now. 

"How are you doing?", Vinton as moderator of the panel asks the women of color, re Black Lives Matter protests.

"I spent the last 3 mos having these conversations. The process of exploring, meeting people where they are is quite healing," says one woman.

"Pissed it's taken so long for people to recognize this is a problem," answers another.

In company replies to BLM, "The voice of perpetrators & observers was amplified, centering their response rather than centering the pain,” points out Shefaly Yogendra. She digs into this in her blog "BLM in the Boardroom". "Where are your metrics?" she asks these companies that are virtue signalling. (Read Shefaly’s Twitter thread about the panel.)

Many corporations put out Black Lives Matters messages, while having few if any POC on their boards, in management, in their workforce

Many corporations put out Black Lives Matters messages, while having few if any POC on their boards, in management, in their workforce

Virtue signalling. Have you heard of it? Another example of virtue signaling is the number of “BlackoutTuesday” profiles vs. the number of people signing petition to see justice done in the case of Breonna Taylor, one panelist pointed out.

"This is 400 years of oppression, it's not going to be solved in a webinar," says a panelist.

Also, "Resistance is normal", it's not a sign you shouldn't continue to speak up as a white ally when appropriate....get used to that feeling.

Be aware where you can be most effective. Not all platforms are the right place, fighting trolls on Twitter may not be worth your while.

Some conversations will be more effective when done in private. But NOT saying something is no longer an option.

"Diversity and inclusion is like any other business performance metric, or at least it should be," says Ashanti Bentil-Dhue

"Don't ask POC to do your org's work for free" says Yogendra.

"Talking about race is a non-negotiable now," adds Bentil-Dhue, but some business leaders think it's optional.

"We have a problem in the corporate space that can't talk about unconscious bias, in gender & race," says Naomi Jane.

Ada’s List round up of the best tweets about the panel on the #AntiracistAdas Twitter tag, and homework.

Ada’s List round up of the best tweets about the panel on the #AntiracistAdas Twitter tag, and homework.

As a white person, you can decide where your money goes and a corporation's work in antiracism (or failure to address appropriately) can be a trigger to patronize a business or not.

"As a black woman it's frustrating to hear we need to go back to basics, that we need more research and surveys. The research is there!" says Bentil-Dhue.

That's something our white peers can do, direct people to the existing research.

This history of management is based in slavery & we have to address that to improve

The history of management is based in slavery, once you see it you can see what it's doing to the people you work with and what you can change to make people the best they can be, says Yogendra.

If you have the ability to 'tap out' from what's going on, acknowledge that you have privilege to do so.

What are you going to do about it, recharge and come back and do something impactful?

How does the recruitment process or governance structure of your organization perpetuate racism?

POC have to provide unpaid labor to teach white people not to be racist.

"When white people can't get your name right chances are everything you do will be reduced to a stereotype," says Shefaly Yogendra.

Getting someone's name wrong is a micro aggression. White people, make the effort to get a POC's name right (and no need to make a big deal about doing so, it's the same as your name, just a name).

What's a good way to address intersectional identities?

Find & amplify people who have those intersectionalities & pay them for their fundamentally important expertise. We have to pay them, says Naomi Jane.





Our advisor Craig Kornblau advises Google Ventures on the future of film in a streaming world

It's been wonderful for the past year and a half having Craig Kornblau advise our entertainment tech startup 10 BLOCK  — and Google Ventures’ GV — on the intersection of the entertainment industry and the tech world. "The reason I decided to work with early-stage and growth companies is, having lived in big corporate America and big entertainment companies, it's really hard to find massive innovation in large companies. I think real innovation is going to come from small companies," he says in this interview about the future of film in a streaming world.

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In the news & behind the scenes: it’s the flywheel

Scott Galloway takes on the streaming wars in this week’s No Mercy/No Malice newsletter.

He writes

My colleague Sonia Marciano teaches that to achieve success, the best strategy is to find the dimension with the greatest variance — the biggest delta between best and worst. In the streaming wars, both flywheel and distribution offer the greatest variance, and monopolies dominate those categories. 

“A flywheel is a disk that stores kinetic energy and then spins it out to a nearby engine. In the context of business, as the flywheel rotates it increases output or revenue without increasing input or cost. The ultimate flywheel is Amazon. Amazon Prime attracts shoppers who want a wide assortment of products with rapid fulfillment. These subscribers also enjoy the benefits of services like Amazon Prime Video, which increase the stickiness of Prime and time spent on the platform.” 

Here’s Galloway on how these flywheels, or feedback loops, can work in the world of video on demand, the world of 10 Block…the mobile streaming platform I’ve been running as chief operating officer for the past two years.

“In the context of the streaming wars, SVOD adds momentum to the flywheel. Movies and entertainment evoke powerful emotions. The connective tissue of the flywheel is increasingly emotion. The NPS score (consumers’ emotional connection to a company) is negative to zero for ecommerce and internet companies, but it’s strong for SVOD companies. Loving Fleabag means you’ll buy your next toaster from Amazon, not Target or Williams-Sonoma.” 



It was interesting to read Scott Galloway today talking about the winner-take-all effect of flywheels in the context of the streaming war macrocosm. As the cofounder of a mobile streaming platform, talking about the microcosm of the flywheel we built into the product fills my days. Those emotions that drive the flywheel in our patent-pending social discovery system drive viewers to share what they’re watching, what they think of it, and invite friends to view with them.


I took a peek back at some of my own shorthand sources and insights on flywheels and growth loops captured on a Trello card. (Trello is my favorite productivity tool at the moment, and for quite a while, BTW. <More on that later.)

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Come see 10 BLOCK on Product Hunt today & let us know what you think

SXSW 2019 named us a top-10 cutting edge company this spring. Now come see our direct-to-consumer mobile streaming platform like no other at the early adopter emporium Product Hunt today, watch our movies for free, and tell us what you think.

Speaking on a panel at Digital Hollywood's Creativity Festival

Will you be at Digital Hollywood's Creativity Festival next week in Los Angeles? As 10 Block’s cofounder I will be speaking on a panel at the Women's Summit about content -- from film/TV, internet video and influencer campaigns to games -- Wednesday at 12:30.

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