Global Niche

TBT, my Global Niche journey in my TEDU talk pitch for TED GLOBAL 2010

Stumbled on this long ago pitch - to speak at a side event of TED Global conference in Oxford in 2010. To talk about our global self that can be found through online social networking.

I was having a great time with it, and early, as an expatriate! Those sure were golden days of wide open online life and exploration, glad I got to experience them. Nothing like today’s terrordome of trolls and info ops.

Posting this as a Throwback Thursday, to a time when I was thinking about our potential to connect globally (and yet refusing to use a common tongue to do it?! 😅), when in November 2024 my attention has been turning more and more to offline local community.

We’re born global citizens, even if that knowledge is trained out of us by family and culture and nation.
— Me in 2010


A MOST DIFFICULT NO-BRAINER: global citizens still need to find a place in the world

We’re born global citizens, even if that knowledge is trained out of us by family and culture and nation.

A global identity can seem nebulous and ungrounded, while something concrete and localized makes more sense. Problem with concrete though: it cracks over time, in quickly changing conditions, and sometimes even under its own weight.

There’s good news in this era of globalization. I believe we’re entering a permanent state of psychic limbo, a place where our concrete center won’t hold. Too many of us know the bittersweet liminality of living between multiple worlds, and the soul-sprung righteousness of refusing to settle on just one. 

This 600-word talk is synthesized from ~six months of my blogposts at Furthering the Worldwide Cultural Conversation and includes revelations from my 13 years of identity struggle as an expatriate in 4 countries, the virtual community of cultural peers I created with the book Tales from the Expat Harem and the current online neoculture community expat+HAREM, and my work as a cultural producer and host of the hybrid identity discussion series Dialogue2010,  two years in-depth experience in social media with a focus on location independence and self actualization.

I’ll cover our changing sense of peers, the exquisite pull of online social networking -- as opposed to the usual blunt force push of social circumstance -- and how that demands more value and relevance from our connections, and us, and how fashioning a hybrid lifestyle to honor all the worlds we live in taps into our own global being. I call it finding your global niche, a psychic solution to a global identity crisis. 

I end with a metaphor for this kind of fluid identity (bobbing buoy tied to a point deep below surface of changing options, existing in a wider orbit around the inner me so I can be more versions of myself) and extrapolate that to the issue of global citizenship. Putting distance between yourself and your global citizenship offers more fluid points of connection, as well as an anchor. I suggest creating ‘psychic location independence’ to truly be a citizen of the world. 

Video retrospective of GlobalNiche, my remote skills edtech startup 2011-2013 and beyond...

Her groundbreaking concept of building an online professional presence as a way to advance business objectives for growth and sustainability… came long before companies understood the marketing potential of online social media, and began to hire social media managers in large numbers. And long before people understood why and how to use existing tools for effective remote work.
— Tanya Monsef

I founded GlobalNiche in Istanbul with Tara Agacayak after evolving my 2006 cultural book to a 2010 global citizen blog to an online skill building business, and Tanya Monsef joined us when I moved to San Francisco. Here’s what Tanya, the Dean's Executive Professor of Management in the Leavey School of Business at Santa Clara University for the past decade, says about GlobalNiche in 2024.

Watch a quick retrospective, excuse any missing media.



"Anastasia’s groundbreaking concept of building an online professional presence as a way to advance business objectives for growth and sustainability… came long before companies understood the marketing potential of online social media, and began to hire social media managers in large numbers. And long before people understood why and how to use existing tools for effective remote work.

Tanya recalls how I took my knowledge and prior success using book publishing’s “author platform” concept to reach the public with content marketing, branding and community outreach (that’s Expat Harem!), and combined it with the heavily-online techniques a serial expat like me has relied on during my overseas experiences, and then how I created a way to teach it to others, and then to scale it.

"GlobalNiche was a forward-thinking leader in digital solutions and thought leader to a global cohort of founders and business women, as well as organizations serving female innovators.”

This reminds me that Tanya and I continued to deliver talks and workshops well into 2014 and later, working with the Women’s Startup Lab in Mountain View, Turkish Women’s International Network in Menlo Park, and a women executives group at Cisco in San Jose, and I’ve guest lectured to her business students at Santa Clara University for several years.

“Ten years before Zoom became mainstream, GlobalNiche were already conducting live web video group meetings (using chat, recordings, etc) showcasing an ability to foresee trends and implement innovative solutions to increase opportunity.
— Tanya Monsef

"Ten years before Zoom became mainstream, GlobalNiche were already conducting live web video group meetings (using chat, recordings, etc) showcasing her ability to foresee trends and implement innovative solutions to increase opportunity,” she says.

"GlobalNiche was awarded Top Instructor by Udemy in 2013 as the most enrolled course.” You’ll see in the quick video above that Udemy noted we enrolled students from 17 nations in 2013.

Tanya recalls our 2013 win of an innovation challenge to connect 5 million women by national and international gender equality foundations, global health nonprofits, and academic leadership centers.

The multi-year strategic change initiative of San Jose State University, Public Health Institute (PHI), World Pulse, the Global Women's Leadership Network, Monterey Institute of International Studies, and the Global Fund for Women recognized GlobalNiche's pragmatic, resourceful plan to use free web technology and collaboration tools for connecting and transforming communities world-wide.

In 2013 GlobalNiche won an innovation challenge to connect 5 million women, recognition of a pragmatic, resourceful plan to use free web technology and collaboration tools.
— Tanya Monsef

ON CONTRIBUTING TO THE FUTURE OF WORK MOVEMENT

In 2014, I looked back on the workforce pioneering I’d done during GlobalNiche, and noted how awareness and adoption was coming for people who hadn’t yet felt the need for this online survival method:

“I’m proud to have added definition to, contributed to & participated in the movement toward every-day entrepreneurial thinking and acting and creative entrepreneurship as a solution for everyone, the incorporation of location independence and lifestyle design in populations beyond expats, travelers and life hackers, a new seriousness around digital identity, personal branding, digital footprints and online social networking in general for personal and professional development, reinvisioning the future of work with online collaboration and cocreation, the adoption of global communication best practices, the absolute tidal wave of online content marketing, the rise of the transformational consumer.”

TBT, speaking at Microsoft HQ Turkey to the inaugural meeting of Turkish Women's International Network

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Watch the talk here, and all the talks by members of the network that aspires to become the most impactful network focusing on women in Turkey and abroad. TRWIN collaborates with companies, NGOs and individuals to amplify our collective impact and empower women to realize their potential.

I've been pleased to serve as a member of the Advisory Board of Turkish WIN since its inception.

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