That was a question posted by small business marketing coach Stephanie Ward, at the GlobalNiche LinkedIn group. She suggested 5 ways. Here's my answer:
I like to share job leads and pass on assignments I'm offered but can't personally pursue.
Also, when people approach me to collaborate somehow and I'm unable to I usually suggest an alternative for them -- whether it's access to my audience, or an intro to someone else I know who might jump at their offer. It feels like flow -- things come to me, they're right for someone else, I try to make that connection.
Stephanie also asked how we introduce ourselves to a group. (Here are mistakes she notes.)
My response:
It depends on what group you're introducing yourself to: Emphasis may be different, type of info required may differ. You may use jargon if it's an industry event, or simplify how you describe your work if you're at a more general networking affair -- or make an analogy. One intro does not fit all.
Stephanie says, " It's always smart to tailor your introduction to the crowd and event."
Stephanie also asked what we do to follow up after a networking event. "Networking is about building relationships over time."
My reply:
After a networking event, I find the people I met on multiple social media platforms, and toss their business card. If we talked about stuff in particular I send them leads and links, and introductions. Then we keep in touch *ambiently* ....
Stephanie says, "It's smart to reach out across platforms."