The take aways from PJ Van Hulle's 90-day Listapalooza list-building challenge amount to: Be the Leader of Your Own Movement with clear brand marketing, your signature system and people who are already in motion

1. We are moving from the Information Age into the Transformation Age.

2. Some people are immovable and aren't going to budge, no matter what. Some can make a change with lots of encouragement. And some are all ready to go. When you bring people who are moving through your signature system, you have a movement!

3. Brand marketing focus. "You can help everyone with your work, but you can't market to everyone."