Marketing that makes you feel senile
What comes after FOMO? YAMO: you already missed out.
Email cold outreach these days (like all those insurance robocalls) makes you think YOU missed something -- you have to keep reading because you're already lost.
They start in the middle of a sentence, or refer to people who are not cc'ed and you've never heard of, they call it a 'follow up' to 'an invite' you never got, and say it's such a pleasure to connect with you, as if you already connected.
It's hard out there, I get it, but this is gaslighting.