Publishing friends, authors, business women, entrepreneurs: what do you think of this new initiative from Worth Media?

• A new pipeline to publishing for their subject-matter expert members to help build and further their careers,

• an opportunity for people who traditionally have a harder time getting published or recognized,

• to be released through an imprint/house for an established publisher (Simon & Schuster),

• and author retains the rights.

My first thought? Vanity press. In a downmarket for publishing.

And then, well, okay. It's a good business opportunity to provide publishing services direct to an underserved information-rich community. And, then, hey maybe better than OK. For everyone involved, including the readers of these books. Read about it here.