Community Crowdsourcing My Move From IST to SF

As I relocate from Istanbul to San Francisco, we're crowd sourcing the psychic transition. Whether you're familiar with Istanbul or have a little bit of San Francisco in your past or not, the Global Niche community is full of experts on the growing pains of displacement -- and replacement.

In your opinion, what connects Istanbul to SF, and vice versa? What are the biggest differences?

Care to share your favorite places to see, eat, relax, exercise, work in SF? What Bay Area 'hood can you see a global citizen like me settling in? Suggestions of who I MUST meet in town?

FOREVER GRATEFUL! ....for helping me say my goodbye to Istanbul -- and hello to San Fran. (And be sure to let us know when you need the Global Niche crowd to help you process a displacement of your own!)

GlobalNiche.net

How Do You Support The People In Your Network?

That was a question posted by small business marketing coach Stephanie Ward, at the GlobalNiche LinkedIn group. She suggested 5 ways. Here's my answer:

I like to share job leads and pass on assignments I'm offered but can't personally pursue.

Also, when people approach me to collaborate somehow and I'm unable to I usually suggest an alternative for them -- whether it's access to my audience, or an intro to someone else I know who might jump at their offer. It feels like flow -- things come to me, they're right for someone else, I try to make that connection.

Stephanie also asked how we introduce ourselves to a group. (Here are mistakes she notes.)

My response:

It depends on what group you're introducing yourself to: Emphasis may be different, type of info required may differ. You may use jargon if it's an industry event, or simplify how you describe your work if you're at a more general networking affair -- or make an analogy. One intro does not fit all.

Stephanie says, " It's always smart to tailor your introduction to the crowd and event."

Stephanie also asked what we do to follow up after a networking event. "Networking is about building relationships over time."

My reply:

After a networking event, I find the people I met on multiple social media platforms, and toss their business card. If we talked about stuff in particular I send them leads and links, and introductions. Then we keep in touch *ambiently* ....

Stephanie says, "It's smart to reach out across platforms."

Name Changes of My LinkedIn Group Track With Its Evolution. Social Media Is A Given. And We're All Creative Entrepreneurs.

When Tara Agacayak and I started our LinkedIn group in 2009 we called it Creative Entrepreneurs and Social Media. We wanted a place to discuss what we were learning about using social media to build our professional platforms. Within six months it became apparent our use of social media had naturally coalesced into our creative enterprise goals. So we dropped it from our name -- social media is not a distinguishing factor, it’s a given now!

Today, as we’ve all become much more savvy in our pro use of the social web while building our platforms we think it’s time to take this group to the next level.

Soon we’ll be changing the name of this group to Global Niche to reflect the fact we are all builders of our own micro-yet-global base of operation. We look forward to having more conversations here about what it means to be (and build!) a global microbrand as a creative entrepreneur.

Please swing by http://globalniche.net to learn more about this life-work initiative for indie pros, mobile progressives and cultural creatives.

We’re looking forward to evolving with you!

My Global Niche: An Interview With Today's Zaman Newspaper

American reporter in Turkey Brooks Emerson asked me about the foreign edge, and the challenges of finding my niche in Turkey for his series on expat success stories in national English-language newspaper Today's Zaman. In the far-ranging interview, Emerson asks me what the initial impetus for my success as an expat was, and how I've evolved.

No surprise to those who know me, foreign language adoption has not played much of a role -- once I realized that taking business meetings and doing live television interviews in Turkish literally was rendering me mute! But mentoring in all realms of my personal and professional life has been a "secret weapon" in the creative entrepreneurship of self that I aim to practice.

Emerson asks me how the environment affects the outcome of an expat's endeavors. I tell him how sense of place can inspire a sense of self.

"Anastasia says that she has always been attracted to places with an amalgamation of people and cultures. However, the biggest pull is “the idea of crossroads … like Rome, where [she] studied in college … and now here on the Bosporus,” where she senses a positive energy and vibration for self-discovery and reinvention.

"Anastasia believes that working and living abroad is an excellent way to discover new self-potential."

Read Emerson's entire July 2011 interview "The global niche of Anastasia Ashman" online.

On Pro Networks At Facebook, LinkedIn, Google Plus And Diaspora

In a discussion at the GlobalNiche LinkedIn group about BranchOut, here's what I had to say: BranchOut hopes to be the LinkedIn of Facebook -- we're getting that meta now -- but I have to say I've heard a lot of complaints about the way it works (and auto-posts things for you). I joined a while ago, did nothing with it. Not sure I'll need it either. But if it fills a gap in the way Facebook pro connections work, then it may be useful since Facebook is increasingly my contact book.

And, if it at the same time fills a gap in the way that LinkedIn works, then great. Those kind of solutions are really interesting to me.

I try things and see if they are useful. Plenty of things haven't been, other things were useful for the time I used them and then I was done. Still other apps have yet to show me what I might do with them.

In the end we have to use the networks that provide what we're looking for.

Personally, I am working on developing my weak ties and creating a diverse network that will not only help spread my content to their own groups, but also supply guidance and info and perspective that perhaps my stronger ties/morelikeminded contacts cannot. I don't know that I will spend even a minute on BranchOut, but it's not a random network (it's Facebook!) and for that reason worth it for me to be part of in whatever limited way.

I've tried other things like that open source network DIASPORA and no one was there! Great idea, maybe before its own time. Now Google has its own Facebook like network, Google+. Will eventually try that too. If it only amounts to having a profile there, not much trouble for me.

BTW, here's what's what about GOOGLE+ (for writers and publishers, but applicable to creative entrepreneurs): http://www.mediabistro.com/galleycat/what-publishers-authors-need-to-know-about-google_b33317

If you're on Google+ please connect with me! (So lonely...) Then we can test the group video chat HANGOUTS.

P.S. Here is Chris Brogan on 50 things about Google+ http://www.chrisbrogan.com/googleplus50/

Measuring Social Media Influence: Klout & Empire Avenue

In the GlobalNiche LinkedIn group, designer and writer Catherine Salter Bayar shared this piece from the New York Times -- "Got Twitter? What's Your Influence Score"  -- and asked the group if we've looked at Klout. I said that I took a look this week (actually checked out Klout a while back -- so now I have an OG badge there....as far as I know "OG" stands for "original gangster" so I'm not sure what they could possibly mean by it, ha)

There are strangenesses, like their claim I am influenced by @GigaOm, which is an account I don't even follow.

Most interesting to me is the STYLE matrix: Today I'm a "broadcaster", yesterday I was a "specialist" and I'd like to be a "tastemaker" like @brainpicker. The change in my score (today is 62) must be due to some large retweets I got today on topics other than the narrow ones they ascribe to me). What models do you aspire to on Twitter and where are they in the matrix of your followed accounts?

Writer and artist Rose Deniz said, "My Klout score is erratic, too, so I don't put a lot of emphasis on it in terms of influence, and I do notice that it's fluid based on your activity level - how sensitive it is to daily fluxes, I don't know."

"I've found Empire Avenue to be a better indicator (and more interesting) - it just tracks more stuff," responded global marketing strategist Kirsten Weiss.

"I think any sort of measurement system is bound to be full of flaws," said social media educator Charlene Kingston.

"At first glance, not sure I love Empire Avenue's verbiage - banking terms repel more than attract me," said Catherine Bayar.

Findings From A Lightning Round Of Masterminds

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). She asks, "Now that Round Two has ended, please let us know:  how you liked it (what worked, what didn't) and what has changed for you (something you implemented, a transformed thought or behavior...)." Here are my thoughts on the second round, which was a weekly affair.

I liked the swifter pace because I think the longer things are stretched out the more disrupted they have the potential to become. So, the mastermind experience felt more cohesive, and potent to me. The swifter pace also meant it was my turn before I was ready.

I'd call that a bad thing -- except for the fact that it required me to just spit out what would otherwise have been revolving around inside my head for weeks longer, and maybe I would have chosen a different subject matter if I'd had more time to think about it.

Spitting out the first problem you can think of -- because it's 'easiest' -- is a useful first step. Doing the easiest thing first has a way of pointing to the next easiest step.

So, the faster paced mastermind got me to bring up the Global Niche plan that I meant to work on more slowly (and in a different order), and that led me to make it the focus of the Turkish WIN talk this month, and that precipitated the making of an extended slideshow to support the talk, both of which are now public videos (and on expat+HAREM and SlideShare and Scribd and Vimeo and my Amazon author page and my Facebook pages). And this also precipitated the creation of a Global Niche twitter account, a Global Niche facebook page, a Global Niche logo...see, just got me 'off the pot'.

What I like most about this turn of events (and the FAB discussion of the second round masterminds -- *thank you everyone*!) is that it's forced me to iterate early and often on a big project that now I can let seep into a larger consciousness, while the next step percolates.

Masterminding An Expat's Reluctant Entrepreneurism

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on an expatriate writer's mention that if she weren't an expat and forced to find ways to make a living outside the norm, she wouldn't be an entrepreneur.

It reminds me of the Dialogue2010 conversations at expat+HAREM, and how our hybrid lives have *forced* us to be flexible about a lot of things most people (especially those in our 'previous lives' if we're living outside an original territory, including who we might have been if we'd stayed) never have to deal with. Our careers are one of those things.

The beauty of being a creative entrepreneur is that it's about making your work type and situation *work* for you, for the type of person you are, and the situation you face. That doesn't mean it's the easy choice, just that it has the potential to deliver much more than you'd get from being a cog in someone else's wheel.

Was also reading something the other day about how we don't have to make money from everything we produce (or even try to sell it), but if we're professionals (or hope to be, that is, we're not hobbyists) earning money for the work we do has to be part of the larger plan.

Writing ONLY for money is different type of job than writing what you want to write and receiving money for it (at some point on the journey, and maybe not directly from the writing).

If your interest in writing dries up at the prospect of selling it, or using it as a form of content marketing for something else you are selling, then maybe writing is not an element of the paid work you want to do. Maybe you want to keep it as a hobby, a special form of personal entertainment. That's totally cool.

But, if you harbor dreams of yourself as a professional writer, not only sharing your work widely but receiving compensation for it, then writing *is* an element of your livelihood. If you have the luxury of already knowing what you want to write, and already writing what you want to write (some people are on a different carousel, where they write for hire and dream of writing from the heart and soul and it's hard to get off that carousel for the very reason that it's scary and hard) then all you have to add to your picture is a strategy to get paid for what you are already doing.

Will you have to make changes in your plans, will you have to improve to be competitive, will you have to be sensitive to your readership? Will you have to be aware of the market and how it works and what the shifts are in publishing? Will you see clearly whether you have achieved your professional writing goals or not? Yes.

In fact, writing might suddenly seem like a different kind of work if all that stuff I just mentioned has previously been kept separate from your writing life. I think this might be the key for you. Integrating in small steps your writing as professional, and with a market purpose.

++

Another participant of the group points out this post by creativity coach Mark McGuinness of Lateral Action that if Shakespeare had continued to work for a patron, we may never have heard of him.

Masterminding Optimizing A Writer's Online Presence

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Each participant presents her case study and we brainstorm next steps.

Here are some of my thoughts on optimizing a writer's presence online, including consolidating her blogs and deciding on which social media services to use and how.

I changed my anastasiaashman.wordpress.com blog to my own domain and there were no posts lost. it took a hour or something, no big investment! The method is actually easy and since so many people before you have done it, there are tutorials too. do you have a domain and host ready to go? if so, i think there is even a option inside your wordpress.com dashboard to take you through the steps. If i find a tutorial i'll post it. Here we go, first returned on google: http://www.labnol.org/internet/migrate-wordpress-blog-to-own-domain/12776/ Here are more considerations but an older post: http://remarkablogger.com/2008/03/18/moving-wordpress-com-self-hosted/

Actually if you read the second post above, you'll see a good reason to consolidate your site and blogs under one URL: "search strength". Will be talking more about this soon, but it's something to consider -- bring everything under one umbrella, with a menu that sends us to different areas. And if you're not blogging often, you don't need a separate blog for those different interests. just use categories to separate them, and one blog with unlimited static pages.an idea for what to do on twitter (which i think is best SM platform for you to be active on besides your own blogs) -- focus on twitter chats for writers.

Here is a list of Twitter chats by Inkygirl. Look thru the schedule, pick the ones of interest and then show up for them. Participate. Use the hashtags, talk to the people there, follow them.

This way people will get to know you, and your time on twitter will be spent in groups of professional interest to you.

There are also agent chats and book seller chats and publishing world chats. Branch into them as you see fit. Talk about your work in the context of the chat, but also just be engaging with others and people will check out your profile, follow you, and see what you've got going on. Talking to other writers who have books they want to publish is a way to talk about your own...

I wouldn't spend a minute more on LinkedIn (besides this group, I mean). Facebook is nice but if you're going to put in time or drive traffic it should be to your own site. Twitter + blog/site it is!

Alexandra Samuel is a woman who knows what she's talking about: "How to sustain a social media presence in 3 hours a week." Take a look at her suggestions and see what you can do to set up a system like this.

Also, look at this "Strategic tweeting for authors: If you’re an author who isn’t active on Twitter, you’re making a huge mistake, say savvy book-marketing gurus."

If you're going to tweet add a twitter widget to your site so your more ephemeral activities and the conversation and info you share can be seen by visitors to your site. It makes it look like someone's home. Here's how.

How Can We Maintain Our Web Presence & Data When Social Services Are In Flux?

In our GlobalNiche LinkedIn group, Tara Agacayak asked what we're doing to protect our content. Her blog on Blogger was blocked by court order in Turkey. "Not as in legal protection - but how to you make sure your data doesn't disappear? We've seen what happens when companies like Delicious get acquired and we lose our bookmarks or when Turkish courts ban sites like YouTube and Blogger. What are some things we can do to maintain our web presence when it is constantly in a state of flux?"

Here's my answer:

Redundancy, back-up. And trying out new services to capture your feeds...

Even microblogging sites like Tumblr -- you can set it up to capture your blog posts, your tweets, your bookmarks (at least for Delicious it worked).

Content aggregators -- I'm trying out the beta MemoLane to build a social media timeline with FB, Flickr, Twitter, RSS, vimeo.

Here's an example:

https://www.facebook.com/photo.php?fbid=204181789596377&set=a.187853447895878.54875.180650641949492&theater

Groupon Ad Fiasco + Kenneth Cole Twitter Debacle = False Cosmopolitanism

Groupon's SuperBowl ad fiasco when the company attempted to mix consumerism with sensitive political, environmental, cultural, economic and social issues, and the Kenneth Cole Twitter debacle which appeared to make light of unrest in Cairo are examples of the bellyflops that come from false cosmopolitanism.

I wrote about this back in August of 2010.

We’re suffering from a false sense of cosmopolitanism. Access to the worldwide Interwebs leads us to imagine ourselves global thinkers. But we’re not -- unless we’re true xenophiles, bridging cultures, immersed and knowledgeable about multiple worlds.

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

“Xeno-confusion” is happening more often in the virtual realm, with higher and higher stakes. How are you preparing yourself for a wider world?

+++

Related: Global Dexterity

Insights From Last Season's Mastermind Sessions

My fellow admin in the Creative Entrepreneurs & Social Media group at LinkedIn prompted us for insights from last season's private mastermind sessions. "List one thing you applied using the feedback you received and the results you witnessed after putting it into practice," writes Tara Agacayak. "If you did not have the opportunity to present your case study, you are welcome to list one thing you applied that you learned in the process of this mastermind that has brought you results."

My response:

My mastermind question was about monetizing expat+HAREM (and I got tons of great suggestions and debate from you all!). The most impactful thing that emerged was that regardless of what my people will tell me they want (when I send out the survey!), my success will hinge on the idea of partnering with people who have related yet different businesses and have high-quality, appropriate products and services to offer.

I may know something is valuable in my arena when I see it -- but that doesn't mean I have the time or energy to create it from scratch myself. I can be a conduit for that product or service, and in partnering with others I can co-brand the thing. And over time, I can grow my community based on those offerings rather than the free ones -- "a small band of givers rather than a lot of takers".

An example of where you see that impact today is in the "Build Your Global Niche" program I am creating with Tara, the mastermind demo we did this month for the International Pro Women of Istanbul and the tutorial mailing list we started. They are early steps to a larger plan for eH, which is about preparing expat+HAREM readers to be a cohesive, actualized community putting a creative entrepreneur web platform to use in their location (and monoculture?) independent lives. To solve their problems with the very tools that are solving ours. To give them access to the people who ring our bells...and in turn to give those bell-ringers access to an appropriate community for their offerings. Win-win.

+++

Among the other enlightening, and empowering results reported:

"I have integrated the main social media tools with my website and I have added posterous to the main tools to work with."  (To this I say: that's some integration that not only makes you more visible but also saves you energy in the syndication of content!)

"I re-organized my twitter, creating more strategic and useful lists. I started tweeting other things besides news." (To this I say: I felt your presence on Twitter so much more recently. Kudos for finding a Twitter third party service that lets you do things your way.)

"With your suggestions and guidance I simplified my offerings into two categories - Free and Premium."

"By creating a website for purely professional purposes I ended up getting a great deal more interest in my services on eLance. By redoing the header on my site I find that people spend more time on the website than they had been doing." (To this I say: great you're able to point to those concrete, quantifiable results from the advances you've made (email responses, view time on site).)

"I had a fairly fixed idea of how I wanted my site to be before the session. Afterwards I was questioning every single aspect of it! It really helped to have other people's input, to see where they thought I should head and how to arrange the site. That's the beauty of this group, positive criticism that can change how you approach things." (To this I say: can't wait to see how your site turns out with those added dimensions in the process of creating it!)

"My biggest win has been creating a cohesive visual hub. From that unity, I've been able to start weaving a very colorful picture in images, not just words. Using fun tools like Picasa/Picnik, Animoto (my new fav way to tell stories, which you'll be seeing with my Kickstarter relaunch this month) and taking new photos of our product on Etsy as well as new portraits of our main product - us! - have changed the site dramatically and increased Etsy sales. So, pulling together the visuals our brand projects to the world has been key, thanks to all of you!"

Delivered Social Media Platform Building Workshop For Pro International Women

Good day demo'ing how to build a professional web platform to International Professional Women of Istanbul Network.

Among those pictured are Yasemin Yusufoff, Katie Belliel, Cerstin Diewald, Chrissy Gulec and Rose Deniz.

Tara Agacayak and I tag-teamed speaking (and I manned the projection) at the event.

++++

Here's the March 2011 write up of the event in the membership club's magazine.

Why Social Media Is Perfect For International Professional Women

I sent this list to the group International Professional Women of Istanbul in advance of the social media panel I am conducting for their membership.

Social media is all about making personal connections, fostering them, benefitting from them. Women excel at this type of interaction.

If you think you’re ‘too old’ to learn you'll be surprised to hear women over 40 dominate social media!

If you feel limited by life abroad: using social media’s networks to meet your career development needs and pursue your interests is a natural fit.

If you feel disrupted by numerous location changes, social media can provide consistent connection with your communities worldwide.

If you're a professional person, knowledge of social media offers you a relevance unmatched by any other skill or tool available today.

(image is from the IPWIN social media workshop I conducted with Tara Agacayak)

Here's the announcement for the event

BUILD YOUR PROFESSIONAL WEB PLATFORM: (Saturday, January 22nd, location TBA, 75TL/person)

If you want to test the social media waters beyond your personal Facebook profile, consider this two-hour interactive event about creating your professional path online.

Using the principles from their “Mastermind Program for Creative Entrepreneurs”, Tara Ağaçayak of Turquoise Poppy and Anastasia Ashman of expat+HAREM will demonstrate how social media, web technology, and a community of globally-diverse creative professionals can help you design a location-independent career.

In the first hour they’ll walk you through the growth process of a local entrepreneur building her personal brand on the web. In the second hour, *you* will each become a case study as Tara and Anastasia moderate a live mastermind session.

What you’ll take away from this event: a better connection to your professional passion and a clearer understanding of how social media tools and techniques can be used to develop this passion through the web.

In order to best benefit from the session, participants should have at least two of these: social media accounts (Twitter, LinkedIn, Facebook), a blog or website, or an email newsletter.

Here's our write up of the event for the Lale magazine:

IPWIN MEMBERS FINDING THEIR GLOBAL NICHE -- ONLINE!

On January 22nd IPWIN hosted a social media workshop:  “BUILD YOUR PROFESSIONAL WEB PLATFORM” for women interested in building a serious online presence. Tara Agacayak of web consultancy Turquoise Poppy and Anastasia Ashman of expat+HAREM, the global niche gave excellent support and advice to 20 participants on how to grow their professional selves on the web.

We started with a round of introductions and got an overview of the various enterprises run or being developed by IPWIN members. We heard distinct stories, and overlapping concerns. “How can I sell my service when the local market doesn’t value it yet?” “How much of myself should I expose?” “I had to take time off to raise my family, and we moved a lot but I want to get a career started in Istanbul.” “How do I present my company, my product, my idea, my brand?” “I run multiple businesses, should I merge them in one site or have separate Facebook pages?” “Which language should I blog in, how do I decide if French or Spanish is best?” “I’m trying to figure out what new business is going to last.”

Here are some of the issues we discussed during the meeting.

Why is social media important today?

Social media used professionally is an unrivaled way to become visible to a global audience at very low cost, by building a virtual network and sharing your expertise. People now want to do business with people, not faceless corporations. Even big companies are now trying to appear “more human”. Solo entrepreneurs everywhere can thrive in this new online environment.

What does the ‘social’ part of social media mean?

It means user-generated web content -- as opposed to static web pages -- that allows us to interact with each other through various web technologies. Think of “liking” a Facebook page, or tweeting a blog post, or even commenting on a blog. We can get feedback on our work, we can respond to customers in a public forum and demonstrate the quality of our service, we can meet and learn from others who are interested in the same things, and we can share our best discoveries on the web with our own networks.

What is creative entrepreneurship?

A successful business provides a product or service that solves a problem or fills a need. Creative entrepreneurs design offerings based on their personal inclinations, skills and talents. Often these develop out of a need to live and work in non-traditional situations. Social media is a wonderful vehicle to build professional projects on the web regardless of your location, time or language constraints. Creative entrepreneurship is a perfect solution to the problem faced by people who move around a lot or live in cultures not their own. It’s how to “bloom where you’re planted,” as Tara’s Turquoise Poppy catchphrase suggests.

What is a global niche?

Coined by Anastasia for global citizens to feel at home,  a global niche is where you uniquely belong in the world, both personally and professionally. Your sweetspot. A place occupied completely and perfectly by you -- so naturally there are no competitors, there are only neighbors. It’s where you can operate to your potential, and embrace all the worlds you love to belong to. Finding your global niche is part of being a successful creative entrepreneur.

How do I define my profile on the net?

Building your global niche -- in this case, a professional web platform --  involves uncovering your place in the world and defining that place on the web. Inevitably one of the first steps in establishing your digital profile is communicating who you are in a way that others can relate to and may include using text, images, audio or video. For those who are in the process of self-discovery, social media is an extremely useful tool to explore and have conversations with like-minded global citizens.

Does being accessible on the web require extensive personal exposure?

Social media facilitates your interaction with others. People want to know who you are before connecting with you whether personally or professionally, help them find ways to relate to you. You’re not required to share private information that might compromise your security. By using a clear photo of yourself in your profile and including a link to your hub site people can learn exactly what you want them to know. (Don’t know what a hub site is? Find out in Tara and Anastasia’s free email tutorials.)

How can I find potential clients, customers and collaborators using social media?

Your ideal customer or client (or employer, if you’re a job seeker!) finds you by entering specific keywords into a search engine like Google. By entering these keywords yourself you’ll learn where you rank amidst the competition and you’ll also see where conversations relevant to your niche are taking place around the web. Social media enables you to monitor these conversations (with tools like Twitter and Google alerts) and participate in them with your own ideas, expertise and professional solutions.

How do I fit social media into my work day?

Social media is useful to creative entrepreneurs because it allows you to work in a way that suits your lifestyle. Setting your own schedule for publishing content as well as interacting on sites like Facebook and Twitter means you can work at your own pace. Keep your posts short and “mindcast” rather than “lifecast”. Share important thoughts, what you are reading, what moves you -- not mundane things like what you had for breakfast. Give your network value through the things you share. Use automation and syndication services to reach relevant audiences at key times around the world -- without actually working around the clock!

What is my ROI for the time I spend using social media?

Using social media to build your network and reputation is an investment in yourself. The time you dedicate will pay off when you want to sell your product or service - whether it’s a book, a necklace or a coaching program. Use social media to educate yourself and stay on the cutting edge of your field. In today’s market, trust and attention are valuable commodities that you can only develop by being well-informed, authentic and providing useful, accessible content.

What is the Mastermind Program for Creative Entrepreneurs?

Anastasia and Tara’s mastermind program brings people together into a virtual work group (conducted on LinkedIn over a few weeks), where each participant contributes to the solution of a problem; like a combination of a brainstorming session and focus group. The success of this technique for creative entrepreneurs relies on the diverse expertise of the group, and your connection to peers you can continue to grow with.

Artist, illustrator and writer Rose Deniz demonstrated the power of the mastermind program when she described how her creative business changed after participating in Tara and Anastasia’s “Build your global niche” program. She wondered how to effectively present herself as a multifaceted artist, graphic designer, writer, blogger and handbag designer. Rose was able to see that she needed a unified platform to integrate her work and audiences in one place. Within three months of completing the program she was able to craft her own solution at the site Love, Rose.

This IPWIN workshop was very motivational and informative and the spirit is still present. Our members have already asked us to organize a follow-up event! Tara and Anastasia provided the participants with free, on-going tutorials by email which everyone in IWI can access by signing up for their “Build your global niche” mailing list. They’ll also alert you to upcoming mastermind sessions and other resources that will help you get serious on the web.

Useful links:

EMAIL LIST for free web platform tutorials: on.fb.me/globalniche

Turquoise Poppy: www.turquoisepoppy.com

expat+HAREM, the global niche: www.expatharem.com

Love, Rose: www.rosedeniz.com

Creative Entrepreneurs on LinkedIn: http://bit.ly/creativeentrepreneurs

Global Niche Mastermind: Jet Fuel Combo Of Tools, Techniques, And Peers

This announcement appeared in the International Professional Women of Istanbul Network bulletin. BUILD YOUR PRO WEB PLATFORM: The Global Niche Mastermind (Saturday, January 29th 30TL/person)

Join a no-nonsense 2-hour exhibition with local social media experts Tara Agacayak of Turquoise Poppy and Anastasia Ashman of expat+HAREM.

They'll demonstrate the jet-fuel combo of tools, techniques and technology -- and peers -- that you can expect in their new "Build Your Global Niche" mastermind program.

That's an upcoming 8-week online offering to help creative entrepreneurs build your personal brand on the web.

(Requirements for Jan29 event are a basic web presence with 2 of these: blog, Twitter account or LinkedIn profile. Sorry, no exceptions.)

Masterminding How To Deal With Social Media Anxiety

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). These are my thoughts on a session dealing with social media anxiety.

Successful social media use is ALL ABOUT THE FILTERS. Definitely a good topic for a mastermind because the solutions presented this week have the potential to revolutionize your experience with social media and that is major.

My first thought is *use automating tools* so you can stock your feeds at your convenience, decide when the info goes out and where to, and you don't have to visit the sites to post. Much less overwhelm. I use SOCIAL OOMPH for my twitterfeed. It's free, and dead simple. (I also post extemporaneously, but for purposes of this response on automation, that doesn't matter.) Social Oomph allows me to enter as many posts as I want, choose the time and date. Hashtags. Only thing I can't do is post the same tweet twice or "@" replies. You use Networked Blogs at Facebook, I see, great. Email mailing providers also let you post a link to FB and Twitter. You can hook up LinkedIn to Twitter to post at LI your Tweets. For Twitter if you try a third party app like HootSuite or Seesmic or Tweetdeck you can break your subscriptions into categories and only peruse one category at a time. "Friends", "Photographers". "China." That might help you dip a toe in.

Also, you can create a category based on a search term so you can easily respond to tweets on your favorite topics without having to wade through lots of material. So, my first advice is USE SOME FORM OF AUTOMATION on each platform and alternate it with spontaneous contributions, reactions to others, replies. (There is such a thing as overdoing it, and obviously not being present which makes people feel they are being pushed at by a machine.) On the Twitter site itself you can use "Lists" to group your subscriptions and only peruse what one list is tweeting. Personally I have used lists to expand who I follow without making my main stream 10,000 people strong! Here is a good list of "power twitter tips" from Chris Brogan "in five categories: intent, technical, business, integrated usage, and off-twitter. Here's a post about "How to overcome the concern that social media is a time suck" with tips on strategic following and here's a personal branding checklist for Twitter usage. Someone here mentioned to weed out tweeters who 'don't say thanks'. To me, I'd rather not read tweets solely thanking people -- empty tweets that say "thanks for the RT!" are a last case scenario. Sometimes I do it when I'm falling behind, but it's of little value.

A way to better thank someone is to look thru their stream and RT or react to something of theirs. To engage with them, then it's not about keeping score, but the fact that it becomes natural to be involved with them.

You might like this latest post from TRIBAL WRITER's Justine Musk about building an author platform with social media (whether you're an 'author' or not). She writes that the path comes partly from 'strategy' and partly from following your instinct.  Figuring out why you're driven to write (or whatever else creative thing you're doing) and sharing that "inkling, which will lead to other inklings, which lead the way. You'll promote your own work while you're at it."  Musk also she talks about how your blog is your hub, and all these other sites are spokes where you meet your network. "And those different platforms require different forms of content. But you can take your big content – long blog entries, or ebooks or whitepapers — and break it into smaller chunks and bites and tweets. You can take your small content and explode it into something more in-depth. You can transcribe your podcasts and post on your blog; you can tweet cool quotes from your video interviews; you get the idea. Your content feeds your content feeds your content." In a recent Third Tribe seminar Sonia Simone interviewed Naomi Dunsford who said "scare off the people who aren't interested". That could be by your topic alone, your attention to detail, your tone, your seriousness or flippancy, whatever. But basically, you need your people to gather, and how will they know if they're you're people if you're holding back and trying to please everyone? You mentioned not wanting to break down your blog posts. Here's a list of 40 things you can tweet that aren't derived from your blog postings. Good ideas, show the depth of experience and expertise you can demonstrate.

Making The Psychic Limbo Of Global Citizens A Productive State

The expat+HAREM COMMUNITY AIMS TO HELP YOU: 1) DISCOVER your psychic peers + global community 2) CREATE a hybrid identity from your many worlds

Why do you need our help? The short answer: Because liminal life is a bittersweet limbo -- coming, going, never quite arriving -- and here at expat+HAREM the community embraces this unmoored and central reality of our globetrotting, multicultural, hybrid times.

A PLACE WHERE DIGITAL NOMADS, EXPATS, IMMIGRANTS, FUTURISTS AND WORLD CULTURALISTS ARE UNIQUELY SUITED TO SUCCEED

The psychic limbo and identity adventure global citizens experience today is expat+HAREM's sweet spot. Our neoculture.

This neoculture is our situation in life and our world view. What we work to make sense of, and to capitalize on.

Here at expat+HAREM we've defined the problem, and provide the solution.

Glo· bal· niche, n.

a psychic solution to your global identity crisis

[More about Anastasia Ashman, the founder of this global niche.]

MAKING LIMBO A PRODUCTIVE STATE Limbo is usually considered a place in-between. A state of suspended animation. Paralysis, a spinning of the wheels. Nowheresville. But it can also be an unconstrained place where anything is possible. That's how expat+HAREM choses to see it. Multifaceted people like us have strength and flexibility and experience and access to multiple perspectives. These are all assets.

WE'RE IN THE VANGUARD AND NEED EACH OTHER Globalization has had an unfortunate disenfranchising effect. (Perhaps like many in our community you've been there personally!) However, despite the resistance and misunderstanding and worrying 'purity' movements we're witnessing in populations large and small, at expat+HAREM we believe fostering our particular dialogue of culture and identity is a way forward. A chance to find new and meaningful connection to the world while making sense of conflicting situations.

IT'S NOT ALL BIG PICTURE Sure, we like to talk about the big picture -- whole hemispheres and societies! -- but at our heart we're concerned with the smallest details of the individual. Navigating relationships with people in your life. Achieving psychic location independence. Negotiating our personal connection with the many worlds we love to belong to. That's how we'll find our global niche.

HERE'S WHAT WE MEAN WHEN WE SAY "WE'LL HELP YOU FIND YOUR GLOBAL NICHE": a psychic solution to your global identity crisis.

COMMON INTEREST AND EXPERIENCE DEFINES US

Our most important bonds are no longer solely decided by geography, nationality or even blood. When we find where we uniquely belong in the world we've found our global niche.

expat+HAREM, the global niche embodies the Expat Harem concept* -- localized foreigner, outsider on the inside -- while speaking to intentional travelers, identity adventurers and global citizens of all kinds.

This 2-year archive of neoculture discussions delves into perspective on the crossroads and dichotomies of our hybrid lives:

• modern existences in historic places
• deep-rooted traditions translated in mobile times
• limiting stereotypes revisited for wider meaning
• the expat mindset as it evolves from nationalism to globalism

More.

THOUGHTS ON HYBRID LIFE WRITING Combining outsider-view-from-the-inside and journey of self-realization, we think expat/emigree/immigrant literature deserves a shelf of its own.

+++ OUR ROOTS +++ Based on the original Expat Harem concept by Anastasia M. Ashman and Jennifer Eaton Gokmen

expat+HAREM, the global niche is the archive of a group blog and community site launched in 2009 by Anastasia Ashman, coeditor with Jennifer Eaton Gökmen of Tales from the Expat Harem: Foreign Women in Modern Turkey.

* The site is inspired by the cultural embrace and self-exploration of that best-selling and critically acclaimed 2005 expatriate literature collection.

+ DETAILS: media coverage, academic uses, and awards for the anthology created and edited with Jennifer Eaton Gökmen, compiling the work of 32 international Expat Harem writers.

+ BEST 5 BOOKS ON TURKEY: Turkey’s most-read author Elif Shafak picks Expat Harem among the best 5 books on Turkey (Five Books, November 2010)

+ THE ACCIDENTAL ANTHOLOGIST: expat+HAREM founder's personal story behind the book.

+ HAREM GIRLS FOR SALE: 2 years from workshop to bestseller list -- the story of two expat editors.

Editors interviewed on The Crossroads satellite TV, July 2009

+++++ Take the next step with us --> into GlobalNiche.net's creative self enterprise for the global soul.  Another good place to explore:  Anastasia Ashman's producer page at Facebook.

Masterminding A Writer, Artist & Cultural Curator Platform

Along with Tara Agacayak, I run a private mastermind group on LinkedIn (it’s a subgroup of my Creative Entrepreneurs & Social Media group). Once a week someone steps into the center with a case study and asks for feedback and suggestions on their next steps. Here are my thoughts on building out a writing and artist platform:

I use Wordpress and Tumblr (simply as a feed of my blog, microblog and Delicious activities). It seems moving to Tumblr or Posterous might make things much simpler for you as a blogger-- they seem easy/breezy as blogging platforms -- whereas Wordpress's wider capabilities will encourage building a bigger site with more going on. So, since you're talking growth and not just 'make it easier' then I'd say Wordpress.

As for platform building, where are you meeting and engaging with potential readers of your novel (besides Twitter, SheWrites, Facebook, LI, your blog)? Any communities out there specific to the topics in your novel? Taking part in reader-based litchats on Twitter would be another way to start being known as the woman behind the voice that people will be able to read when your book comes out. (Consider posting small excerpts of the book so we know what it's about and grow connected to it?)

Maybe someone here can share leads to artists, writers, cultural curators that you are aware of online -- if you know of them, they're doing something right to get your attention.

As for making the hybrid nature of your work clearer through your platform, I'm reminded of the blog convention of another multifaceted woman: Ruth Harnisch.  She breaks down the different channels of her being and lets that be the structure of her site. "The Maker of Mistakes". "The Philanthropist". "The Catalyst". "The Recovering Journalist". Perhaps something like this might allow you to indulge your interests and help a visitor to your site/blog comprehend your better?

The expatharem site has sold books through its Amazon link -- in the first couple of years of the site. The #s since I relaunched the blog are too tiny to count for anything and that may be a result of the maturity of the book or the fact that I don't push it much on the site, and/or people aren't coming to the blog to buy the book or learn more about it. However, yes, making things available to our interested parties is part of making what we do a business. We have to make the offer. It's relevant. However, I also know being on twitter has sold books. People I met there, people who found out about the book on twitter (like during #litchat on expat lit).

Also: here's a great interview with a 'unmarketing' book author about how he built both a support system and a target audience on Twitter and presold 3,000 copies of his book. Good lessons there about how to engage and when to sell. 

In response to your question about using your own name as a brand, an SEO specialist I know from ThirdTribe (@CraigFifield) just offered an impromptu SEO consult on Twitter before the end of his workday/workweek. I took the liberty to ask him for an opinion on this, in general terms. Here’re the tweets (which overlap, as Twitter does)....

CF: i have 15min before I quit for the day -- how can I help you with SEO or your Blog?

AA: wd someone's name be a better blog name for SEO than tagline about art and the creative life?

CF: in terms of SEO I would use a keyword that people are searching for. Or, I would go for branding and ignore SEO

AA: that is, are proper names SEO at all? and generally used words and phrases amount to very little in SEO world?

AA: so in researching keywords "creative life" what result would prompt good use of that phrase in blog title?

CF: depends how your audience uses those words. I would do some keyword research to decide. do you have an example?

AA: ok think i got it! (branding with a proper name means SEO considerations unnecessary)

CF: well, unless your brand will eventually be big enough to be searched on :) make your brand name unique to win there

False Cosmopolitanism

We’re suffering from a false sense of cosmopolitanism. Access to the worldwide Interwebs leads us to imagine ourselves global thinkers. But we’re not -- unless we’re true xenophiles, bridging cultures, immersed and knowledgeable about multiple worlds. Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

“Xeno-confusion” is happening more often in the virtual world, like this stumble into unfamiliar territory. Viewed through the lens of American civil politics, an American company's skin whitening product campaign on Facebook targeting Indians raised an anticolonialist uproar -- but not from the Indians. (No similar protests reported for popular self tanners that darken the skin.)

The launch of TEDWomen, a conference examining the effect of women and girls on the world’s future, created its own online culture shockwave. Are we all on the same page, North American feminists blogged here and here and here, wondering if a gathering separate from the main TED event to discuss the impact of womankind is brilliant or belittling. A blog sought a more nuanced perspective and tried the group replacement test, substituting one marginalized group for another. Imagine TEDGay. TEDMinority. TEDPoor.

Recently in a 10,000-person international network for women writers I found myself in an alternate online reality. An author asked the general community of “White people” (sic) to promote her new work, sight unseen besides a short synopsis, because booksellers relegate titles by black authors like her to a separate section and that negatively affects sales.

Her book substance-free promotion was at odds with how and why people share information and recommendations about books, even marginalized, discriminated against writers. Instead she let everyone know she “loves White people” and her “Spanish husband looks white on the street”.

A majority of the responses were “Sure, I’ll do that for you.” I expressed my confusion. Why was she talking to us like we were part of the problem? Why not normalize the work by taking it off the margins and offer to show it to those of us fellow writers who want to review it in our respective media and communities?

What a baffling corner of the Internet: a place where I'm addressed like a person who normally chooses reading material based on the author’s skin color  -- that would be dumbly racist, no? -- someone who today can be convinced to promote a title (to my Great White People Book Club) based on the original poster’s shelving problems at the bookstore and the-more-palatable-to-me skin tone of her husband glimpsed from afar.

Does it matter that there is definitively no such thing as a White people, or a Great White People Book Club, or that the motivation for word of mouth marketing requires a product to be “extremely helpful, interesting, unique, or valuable to a specific niche market”? Not in that particular microcosm, a place running on logic inherently foreign to me.

In this SheWrites universe I don’t even need to do a group replacement test (“Rich people”, “Powerful people”, “Beautiful people”) to know someone imagines it’s that easy to butter me up for their own purpose.

We may believe we’re global thinkers, and not be. But we’ve got other challenges. To be a global thinker demands we navigate and find a way to bridge worlds that might make only a sinister kind of sense.

As a xenophile, where online do you stumble?

Psychic Location Independence: Optimizing Life In Spite Of Where You Are

The website Location Independent Professionals asked why we want to be location independent. "Whatever you're looking for you can find where you are." It's simply not true. We can get what we want and need where we are -- but not with a local solution. Try a psychic one.

Take my short and balmy trip to Manhattan. I acted as a technology mule, bringing iPads to poor, under-served early adopters here in Istanbul, and reconnected with friends doing work I admire on scales and with methods I aspire to. My peers.

• Popped in for dinner at Babbo, one of America's best restaurants, where a pal Colum Sheehan worked his way up to general manager.
• Barbecued (veggie burgers, of course) with Lisa Oz, a television personality looking to demystify America's health through an East-West approach, and a longtime colleague whose fifth appearance on the New York Times bestseller list comes with her solo effort on the importance of strong relationships.
• Cocktailed with a fellow Berkeleyan and writing buddy Lorna Graham who just sold her haunted-by-a-Beat-writer THE GHOST OF GREENWICH VILLAGE.
• Strolled the hipster hoods of Brooklyn with international designers energized by new iPhone and iPad apps.
• Lunched with a former roomie now French radio producer at the United Nations Cristina Silveiro who's branching into multimedia, like her video with my favorite Beninese singer and human rights activist Angelique Kidjo to demand rape be prosecuted as a war crime.

Right up my alley. But I may never live there again.

Most of us cannot (always) go somewhere on the ground where all our people and our perfect lifestyle exist. We must find that psychically -- our "global niche".

The meaning and purpose of location independence and digital nomadism is to live and work autonomously. Although it evokes mobility, it's especially crucial for long term living situations: to find a way to get what you want and need despite the limitations of your location.  Much like the cross-national quandary posed at expat+HAREM -- "are you a global citizen by choice, or necessity?" --  out of necessity to live and work to my abilities I aim to be independent of my specific location.

Are you location independent by choice, or necessity? Where and why?