http://www.nytimes.com/2013/10/24/technology/personaltech/twitter-illiterate-mastering-the-bcs.html?ref=business&_r=0

(http://www.huffingtonpost.com/2013/10/20/twitter-quitters-go-mainstream_n_4131459.html?utm_content=buffer63fb0&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

People who have given up on Twitter cite a variety of reasons, from lack of friends on the service to difficulty understanding how to use it. Convincing ordinary people to think of Twitter as an indispensable part of their lives is key to the company's ability to attract advertisers and generate a profit.

an able bridge goes both ways "@LadyBits: #Twitter's new media evangelist should actually use Twitter ~ @baznet dld.bz/cTeCt"

2. @hjarche which is crazy since lists are user-curated interest paths & the company still can't figure out how to show ppl ways into twitter
3. 16m

   Anastasia Ashman @AnastasiaAshman

   @hjarche twitter never understood what we wanted to do with DMs, never improved them. same with lists.